Octane AI: Is It All Hype or Does It Help?
Ever heard of Octane AI? In this article, we’re going to dig deeper on what it is and break down the good and the not-so-good features of this new e-commerce technology. Due to data breaches and increasing reports of representatives mishandling customers’ information or not being straightforward about why they need it, people have become […]
The Data-Mania summer series on ROIs and analytics is here! This week I am covering my 5 favorite metrics for measuring ROI for content marketing initiatives.
Hey everybody! Time for round two in the Data-Mania summer series on ROIs and measuring analytics for online growth. In case you missed the first installment, here are my 5 favorite metrics for measuring ROI for content marketing initiatives. This week, we go a bit broader and look at acquisitions tactics as a whole. The content marketing […]
Scaling Data Integration for AI ROI Forecasting
Unlock the potential of AI ROI forecasting through effective data integration, addressing challenges and leveraging modern tools for success.
100 Days Of Generative AI Challenge – A Free Generative AI Learning Path & Community
Generative AI frameworks, APIs, models, and tools are being released faster than even the most astute data professional can keep up. After some discussion with members inside our private substack community, we’ve decided to host a 100 Days Of Generative AI challenge. With this free collaborative challenge, we’re providing a generative AI learning path for […]
15 Best AI-Native Marketing Automation Tools (2026) Compared
Legacy marketing automation wasn’t built for AI workflows. These 15 platforms were. Compared by automation depth, agent capabilities, integrations, and pricing, so you can find the one that fits how your team actually operates.
5 Ways Tech Brands Build Trust
Tech brands can build trust by prioritizing transparency, showcasing expertise, ensuring service quality, sharing customer success, and following ethical practices.
GTM Motions for 2026: 10 Repeatable Workflows for Lead Capture, Outbound, and CRM Sync
Turn intent signals into predictable pipeline with 10 repeatable GTM motions covering lead capture, multi-channel outreach, and CRM sync.
Product-Led Growth vs Sales-Led Growth: Which Fits Your SaaS?
Explore the differences between Product-Led and Sales-Led Growth strategies for SaaS, and find out which model aligns with your business needs.
A Self-Taught Data Product Manager Curriculum – Best Books to Read to GET THE JOB
You’re a data professional who’s curious about possibly stepping up into a data product manager position? Amazing! Keep reading so you can discover what the role is all about, the best books to read to become a self-taught data product manager and land the job, as well as what superpowers you’ll want to develop before […]
3 Steps to Fix Founder-Led Sales Bottlenecks
Learn the 3-step process to overcome founder-led sales challenges and scale your B2B startup effectively.
Top 9 AI Marketing Educators to Learn From in 2026
Explore nine top AI marketing educators who simplify AI for marketers, offering practical courses to enhance skills and drive business growth in 2026.
AI Search Analytics: The Metrics + Dashboard You Need to Track LLM Visibility
Brands must track citations, accuracy, and AI-driven referrals — visibility in LLMs now determines buyer consideration.
DataKind + Teradata = A perfect data-do-good partnership
Just as data science is applied to drive major success in business, it’s also being applied to improve or resolve major social issues as well. That’s the mission and focus of DataKind, a non-profit that organizes data science volunteers. Its aim is to let data science volunteers lend expertise to social organizations, civic groups, and […]
What is Vibe Marketing and How to Get Started Today
Explore how Vibe Marketing merges emotional storytelling with data insights to enhance B2B tech strategies and drive meaningful customer connections.
Ultimate Guide to Cross-Functional PLG Alignment
Learn how to align cross-functional teams for successful Product-Led Growth (PLG) and drive sustainable business growth through your product.
How Your AI Monetization Model Should Impact The Metrics Your Measuring
Your AI pricing model must determine which KPIs you track—seat, consumption, or hybrid require token-level margins, burn multiple, and blended P&Ls.
Top 10 GDPR-compliant Google Analytics Alternative Solutions
Explore top GDPR-compliant alternatives to Google Analytics that prioritize user privacy and data ownership, ensuring compliance and actionable insights.
Data Monetization Platforms: Categories, Use Cases, and How to Choose
Compare five platform types—marketplaces, commerce, clean rooms, embedded analytics, and infrastructure—and learn practical criteria to choose and evaluate them.
The Perceived Value Gap: A Product-System Model for Predictable Adoption
Framework to close the perceived value gap and boost adoption: align messaging, cut setup friction, speed time-to-first-value, and strengthen feedback loops.
UX in Marketing: Why User Experience Is Key to Product Marketing Success
When you think of user experience (UX), you generally do not think of product marketing. While – on the surface – they may appear to be two separate domains, but upon closer analysis UX plays an integral part of successful product marketing. In this blog, we’ll explore the dynamic of UX in marketing, and how […]
Adapting SaaS Value Propositions for Global Users
Learn how to effectively adapt your SaaS value propositions for different global markets by understanding local needs and behaviors.
