I was looking for a book that could introduce me to the field, get me used to the language and dip my toes in the water without drinking a whole pitcher-full of the electric kool-aid. Enter Lillian Pierson, and (this book). To me, the “for dummies” series always means informative, understandable, amusing excellence, and Lillian Pierson’s addition to their line met and exceeded those expectations. As soon as I started hearing Lillian’s voice, and understood how accessible the information was, I really enjoyed reading it, and now feel much more comfortable around the vocabulary and ideas than before I encountered the book. I can’t speak to the practical applications of the book, since that isn’t my thing, nor was it what I was looking to take from it. (This book) earns a solid five stars from me.
Samantha Alvarez
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Hi, I'm Lillian Pierson, P.E.
Fractional CMO & GTM Engineer for Tech Startups
✱
AI Marketing Instructor @ LinkedIn
✱
Trained 2M+ Worldwide
✱
Trusted by 30% of Fortune 10
✱
Author & AI Agent Builder
✱
AI Marketing Instructor @ LinkedIn
✱
Trained 2M+ Worldwide
✱
Trusted by 30% of Fortune 10
✱
Author & AI Agent Builder
HI, I’M LILLIAN PIERSON.
I’m a fractional CMO that
specializes in go-to-market and
product-led growth for B2B tech companies.
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If you’re looking for marketing strategy and leadership support with a proven track record of driving breakthrough growth for B2B tech startups and consultancies, you’re in the right place. Over the last decade, I’ve supported the growth of 30% of Fortune 10 companies, and more tech startups than you can shake a stick at. I stay very busy, but I’m currently able to accommodate a handful of select new clients. Visit this page to learn more about how I can help you and to book a time for us to speak directly.
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