Nils Timmerman, CCO @ GroeSolutions

Before working with Lillian we were struggling to generate meaningful inbound interest and lacked a cohesive social media presence. Our messaging needed more clarity, and we were seeking stronger alignment around our Ideal Customer Profile (ICP), unique selling propositions (USPs), and overall product offering strategy. We knew our product had value, but we needed help sharpening how we communicated that to the right audience. Working together, we achieved clear and consistent alignment on our USP, ICP, and product offering. Most importantly, we now have a messaging framework that resonates deeply with our target audience. This clarity has not only improved how we present ourselves but also how effectively we engage and convert prospects. Working with Lillian has been an incredibly valuable experience. I truly appreciate the honest feedback and the way you naturally approach knowledge transfer – it feels collaborative and empowering. Your expertise as a marketer really shines through, and I’ve always felt supported, even across time zones. I’ll admit I was initially concerned about working with someone based on the other side of the world, but your responsiveness and flexibility made that a non-issue. What also stands out is your approach as a teacher: you don’t just do the work – you guide us, helping local teams build the skills and structure to put everything into action. I’ve worked with many marketing professionals over the past 15 years, and Lillian truly stands out. She combines deep marketing expertise with exceptional communication skills, and her ability to both lead and teach makes her a rare and valuable partner. I’d recommend her without hesitation and am very much looking forward to working with her again in the future “