The Convergence Blog
The Convergence Blog
A STRATEGIC RESOURCE HUB TO HELP TECH STARTUP LEADERS
5 Lean Experiments You Can Run This Week to Validate Product Market Fit
Quickly validate your product-market fit with five low-cost experiments that uncover real customer needs and preferences.
How to Test a New Product Idea by Use Landing Pages and $100 in Ads
Learn how to test a new product idea using landing pages and a $100 ad budget for effective market insights.
How to Interpret A/B Test Results Accurately
Learn how to accurately interpret A/B test results by understanding statistical significance, sample size, and effective data analysis techniques.
Complete Guide to Data Integration for Cross-Channel Campaigns
Learn how to integrate data from various channels to enhance marketing campaigns, improve targeting, and drive growth.
Employee Retention Strategies for Small Businesses: How To Keep Your Best Employees From Leaving
Retaining top employees is becoming more difficult. Learn how to stay competitive without engaging in costly salary wars.
Finding The Right Path: Exploring Funding Options For Tech Startups
Understanding the different funding options for tech startups can set the stage for long-term success.
5 Best Practices for B2B Marketing Automation Success
Implement B2B marketing automation successfully by setting clear goals, scoring leads, running multi-channel campaigns, and refining strategies.
Ultimate Guide to Cross-Functional PLG Alignment
Learn how to align cross-functional teams for successful Product-Led Growth (PLG) and drive sustainable business growth through your product.
Ultimate Guide To Partnership ROI Metrics
Learn how to measure partnership success through ROI metrics, focusing on growth, revenue, and performance for long-term business success.
Ultimate Guide to Self-Serve Product-Led Growth
Explore the essentials of self-serve product-led growth, focusing on user onboarding, pricing strategies, and effective support systems.
Real-Time ROI Forecasting with AI: How It Works
Explore how AI is revolutionizing ROI forecasting with real-time insights, automation, and predictive analytics to enhance business decision-making.
Real-Time Analytics for Marketing Decision Support
Explore how real-time analytics transforms marketing decisions, enhancing campaign performance and customer engagement.
5 Sustainability Trends That Are Shaping Tech Marketing in 2025
Explore the top sustainability trends transforming tech marketing in 2025, from circular economies to AI-driven solutions.
Omnichannel Strategy: Challenges for SaaS Firms
Explore the challenges SaaS firms face with omnichannel strategies and discover effective solutions for data integration and customer experience.
Scaling Data Integration for AI ROI Forecasting
Unlock the potential of AI ROI forecasting through effective data integration, addressing challenges and leveraging modern tools for success.
Top-Down Market Sizing for Tech Startups
Learn how to effectively size your startup's market potential using top-down analysis for better investor insights and growth strategies.
The 4 Best Revenue Models For Startups in The Tech & Data Space
Are you ready to start monetizing some SERIOUSLY profitable new revenue models in your startup? Read up on powerful revenue model options — comes
complete with real-life examples & clear explanations on how these models elevate a startup from struggling to a scalable and profitable one.
Omnichannel Analytics and Channel Scoring for MORE SALES AND LOWER CHURN
Improve sales, reduce churn, and increase ROI by scoring and prioritizing your sales and marketing channels based on their performance. This tactical blog post instructs on how to get it done.
The Secret To Building AI Software That Actually Sells
Want to secure early sales and establish a customer base before full market release? Learn how by reading up on preliminary market research, monetization through initial service offerings, and effective strategies for pre-launch and product launch.
The Best Revenue Models for Startups in the Tech and Data Space
Are you ready to start monetizing some SERIOUSLY profitable new revenue models in your startup? Read up on powerful revenue model options -- comes complete with real-life examples and clear explanations on how these models elevate a startup from struggling to a scalable and profitable.
Product-Led Growth vs Sales-Led Growth: Which Fits Your SaaS?
Explore the differences between Product-Led and Sales-Led Growth strategies for SaaS, and find out which model aligns with your business needs.
Marketing Tech Stack Checklist for Early-Stage Startups
Build an effective marketing tech stack for your startup with essential tools that enhance efficiency, automate tasks, and drive growth.
Driving growth & impact at scale
Grew top-of-funnel channels from 0 to ~750,000.
Educated ~2 million tech workers through partnerships and digital products.
Supported 10% of Fortune 100 companies.
