The Convergence Blog

A STRATEGIC RESOURCE HUB TO HELP TECH STARTUP LEADERS

Time-to-Conversion Metrics for Funnel Stages

Understand time-to-conversion metrics across funnel stages to optimize processes, reduce costs, and drive faster growth in your sales strategy.

What is Vibe Marketing and How to Get Started Today

Explore how Vibe Marketing merges emotional storytelling with data insights to enhance B2B tech strategies and drive meaningful customer connections.

10 Best Marketing Tools for Startups in 2025

Explore the top 10 AI-driven marketing tools for startups in 2025, designed to enhance productivity and streamline growth strategies.

Vibe Marketers: What They Do and Why This Needs to Be Your Next Hire

Vibe marketers leverage AI and emotional storytelling to create efficient, cost-effective marketing campaigns, reshaping the industry landscape.

Competitor Analysis for B2B Personas: 5 Steps

Enhance your B2B marketing by mastering competitor analysis. Learn five essential steps to refine buyer personas and boost conversion rates.

5 Steps to Build Custom Attribution Models

Learn how to create custom attribution models in five steps to optimize marketing efforts and gain insights tailored to your business goals.

The 4 Best Revenue Models For Startups in The Tech & Data Space

Are you ready to start monetizing some SERIOUSLY profitable new revenue models in your startup? Read up on powerful revenue model options — comes complete with real-life examples & clear explanations on how these models elevate a startup from struggling to a scalable and profitable one.

Omnichannel Analytics and Channel Scoring for MORE SALES AND LOWER CHURN

Improve sales, reduce churn, and increase ROI by scoring and prioritizing your sales and marketing channels based on their performance. This tactical blog post instructs on how to get it done.

The Secret To Building AI Software That Actually Sells

Want to secure early sales and establish a customer base before full market release? Learn how by reading up on preliminary market research, monetization through initial service offerings, and effective strategies for pre-launch and product launch.

The Best Revenue Models for Startups in the Tech and Data Space

Are you ready to start monetizing some SERIOUSLY profitable new revenue models in your startup? Read up on powerful revenue model options -- comes complete with real-life examples and clear explanations on how these models elevate a startup from struggling to a scalable and profitable.

Driving growth & impact at scale

Grew top-of-funnel channels from 0 to ~750,000.

Educated ~2 million tech workers through partnerships and digital products.

Supported 10% of Fortune 100 companies.