The Convergence Blog
The Convergence Blog
A STRATEGIC RESOURCE HUB TO HELP TECH STARTUP LEADERS
Time-to-Conversion Metrics for Funnel Stages
Understand time-to-conversion metrics across funnel stages to optimize processes, reduce costs, and drive faster growth in your sales strategy.
What is Vibe Marketing and How to Get Started Today
Explore how Vibe Marketing merges emotional storytelling with data insights to enhance B2B tech strategies and drive meaningful customer connections.
10 Best Marketing Tools for Startups in 2025
Explore the top 10 AI-driven marketing tools for startups in 2025, designed to enhance productivity and streamline growth strategies.
Vibe Marketers: What They Do and Why This Needs to Be Your Next Hire
Vibe marketers leverage AI and emotional storytelling to create efficient, cost-effective marketing campaigns, reshaping the industry landscape.
Competitor Analysis for B2B Personas: 5 Steps
Enhance your B2B marketing by mastering competitor analysis. Learn five essential steps to refine buyer personas and boost conversion rates.
5 Steps to Build Custom Attribution Models
Learn how to create custom attribution models in five steps to optimize marketing efforts and gain insights tailored to your business goals.
5 Lean Experiments You Can Run This Week to Validate Product Market Fit
Quickly validate your product-market fit with five low-cost experiments that uncover real customer needs and preferences.
How to Test a New Product Idea by Use Landing Pages and $100 in Ads
Learn how to test a new product idea using landing pages and a $100 ad budget for effective market insights.
How to Interpret A/B Test Results Accurately
Learn how to accurately interpret A/B test results by understanding statistical significance, sample size, and effective data analysis techniques.
Complete Guide to Data Integration for Cross-Channel Campaigns
Learn how to integrate data from various channels to enhance marketing campaigns, improve targeting, and drive growth.
Employee Retention Strategies for Small Businesses: How To Keep Your Best Employees From Leaving
Retaining top employees is becoming more difficult. Learn how to stay competitive without engaging in costly salary wars.
Finding The Right Path: Exploring Funding Options For Tech Startups
Understanding the different funding options for tech startups can set the stage for long-term success.
Ultimate Guide to B2B Buyer Interviews
Unlock customer insights with B2B buyer interviews to optimize your marketing strategies and enhance product-market fit.
Vibe Marketing: What It is and Why You Need to Get Started Now
Explore how vibe marketing harnesses AI to create emotionally engaging content, transforming B2B strategies with faster campaigns and lower costs.
Simplest Data Business Models for New Data Entrepreneurs
Explore how vibe marketing harnesses AI to create emotionally engaging content, transforming B2B strategies with faster campaigns and lower costs.
The Role of Data Science in Marketing Attribution Models
Explore how data science enhances marketing attribution, optimizing budget and driving growth through advanced analytics and machine learning.
The 4 Best Revenue Models For Startups in The Tech & Data Space
Are you ready to start monetizing some SERIOUSLY profitable new revenue models in your startup? Read up on powerful revenue model options — comes
complete with real-life examples & clear explanations on how these models elevate a startup from struggling to a scalable and profitable one.
Omnichannel Analytics and Channel Scoring for MORE SALES AND LOWER CHURN
Improve sales, reduce churn, and increase ROI by scoring and prioritizing your sales and marketing channels based on their performance. This tactical blog post instructs on how to get it done.
The Secret To Building AI Software That Actually Sells
Want to secure early sales and establish a customer base before full market release? Learn how by reading up on preliminary market research, monetization through initial service offerings, and effective strategies for pre-launch and product launch.
The Best Revenue Models for Startups in the Tech and Data Space
Are you ready to start monetizing some SERIOUSLY profitable new revenue models in your startup? Read up on powerful revenue model options -- comes complete with real-life examples and clear explanations on how these models elevate a startup from struggling to a scalable and profitable.
Proven Customer Acquisition Strategies for B2B Tech Startups
If you want predictable, reliable revenue growth, you need the right combination of customer acquisition strategies. In this blog post, I’m introducing some of the most popular and effective customer acquisition strategies for B2B tech startups.
[PODCAST] AI in B2B Marketing Success in 2024
Achieve more efficient growth and support better strategic decision-making with the latest insights from our podcast episode featuring Lillian Pierson. Learn how innovative platforms like Humanic leverage generative AI to enhance user engagement and retention, automate personalized responses, and drive product-led growth.
Wiley & Renowned Data-Driven Growth Strategist Announces the Upcoming Release of The Data & AI Imperative—A Blueprint for Leveraging AI Strategy for Extraordinary Business Growth
AI-Driven Marketing Insights: Meet & Learn Directly From My CMO Mentor, Madhukar Kumar
Unlock the potential of AI-driven marketing to optimize campaigns, enhance customer engagement, and drive measurable growth. Learn from Madhukar Kumar exactly how to leverage cutting-edge AI tools and strategies to transform your marketing efforts and stay competitive in today's data-driven world.
Driving growth & impact at scale
Grew top-of-funnel channels from 0 to ~750,000.
Educated ~2 million tech workers through partnerships and digital products.
Supported 10% of Fortune 100 companies.
