The Convergence Blog
The Convergence Blog
A STRATEGIC RESOURCE HUB TO HELP TECH STARTUP LEADERS
SaaS Go-to-Market Strategy: Step-by-Step Framework
Learn how to create an effective SaaS go-to-market strategy with a step-by-step framework that drives growth and solves customer problems.
Collaborative Lead Scoring for B2B Teams
Learn how collaborative lead scoring enhances B2B sales and marketing alignment, improves lead quality, and boosts conversion rates.
10 A/B Testing Tips for B2B Campaigns
Unlock the potential of B2B marketing with these 10 essential A/B testing tips to optimize campaigns and boost conversions.
How Data Improves ABM Segmentation ROI
Explore how leveraging data enhances ABM segmentation, leading to remarkable ROI improvements through targeted strategies and advanced analytics.
10 Best Marketing Tools for Startups in 2025
Explore the top 10 AI-driven marketing tools for startups in 2025, designed to enhance productivity and streamline growth strategies.
5 Ways AI Can Optimize Marketing ROI for your Tech Startup
Explore how AI can enhance marketing strategies for tech startups, improving targeting, personalization, and ROI through data-driven decisions.
10 Best Marketing Tools for Startups in 2025
Explore the top 10 AI-driven marketing tools for startups in 2025, designed to enhance productivity and streamline growth strategies.
5 Ways AI Can Optimize Marketing ROI for your Tech Startup
Explore how AI can enhance marketing strategies for tech startups, improving targeting, personalization, and ROI through data-driven decisions.
How to Build a SaaS Marketing Strategy from Scratch
Learn how to develop a comprehensive SaaS marketing strategy that builds long-term customer relationships and drives growth.
AI Agents in Marketing: The Secret to Driving 10x Engagement & Conversions
Explore how AI agents are revolutionizing marketing by enhancing engagement, boosting conversions, and optimizing customer interactions.
When Should Startups Hire a Fractional CMO?
Explore how startups can benefit from hiring a fractional CMO for strategic marketing leadership without the cost of a full-time hire.
Marketing Tech Stack Checklist for Early-Stage Startups
Build an effective marketing tech stack for your startup with essential tools that enhance efficiency, automate tasks, and drive growth.
Product-Led Growth vs Sales-Led Growth: Which Fits Your SaaS?
Explore the differences between Product-Led and Sales-Led Growth strategies for SaaS, and find out which model aligns with your business needs.
AI Agents in Marketing – Without Them You’re Leaving Revenue on the Table
If you're leading a technology company or business unit and if you're eager to explore the forefront of AI-driven marketing strategies - or the use of AI agents in marketing - this is your roadmap.
AI, Data Strategy, and Product-Led Growth: A CMO’s Playbook with Lillian Pierson [PODCAST]
See exactly which AI tools for startups are reshaping business growth as we edge closer to 2025.
The 4 Best Revenue Models For Startups in The Tech & Data Space
Are you ready to start monetizing some SERIOUSLY profitable new revenue models in your startup? Read up on powerful revenue model options — comes
complete with real-life examples & clear explanations on how these models elevate a startup from struggling to a scalable and profitable one.



Omnichannel Analytics and Channel Scoring for MORE SALES AND LOWER CHURN
Improve sales, reduce churn, and increase ROI by scoring and prioritizing your sales and marketing channels based on their performance. This tactical blog post instructs on how to get it done.
The Secret To Building AI Software That Actually Sells
Want to secure early sales and establish a customer base before full market release? Learn how by reading up on preliminary market research, monetization through initial service offerings, and effective strategies for pre-launch and product launch.
The Best Revenue Models for Startups in the Tech and Data Space
Are you ready to start monetizing some SERIOUSLY profitable new revenue models in your startup? Read up on powerful revenue model options -- comes complete with real-life examples and clear explanations on how these models elevate a startup from struggling to a scalable and profitable.
5 Essential Customer Acquisition Pillars For Scoring High-Ticket Sales In Your Tech Startup (with offer ideas & how-to tips)
Adopt this customer acquisition framework to sign dramatically more high-ticket deals -- comes complete with examples & how-to tips.
Leveraging Content Marketing for Startup Growth: What Every New Founder Needs to Know (Incl. Tech Startup Marketing Budget Details)
Learn to leverage content marketing for startup growth, improved brand equity, and better ROI -- comes complete with actionable insights on content types, budget allocation, and practical tips to start and maintain effective content marketing strategies.
10+ Tech Startup Ideas: Products, Services & Tech Business Models For Early-Stage Startup Founders!
Learn to strategically position your startup for go-to-market success. This blog post covers practical strategies for generating marketable startup ideas, clarifying customer profiles, identifying value propositions, and selecting appropriate business models.
Calculate Customer Acquisition Cost: A Startup Guide
Learn how to calculate customer acquisition cost accurately with our comprehensive startup guide, including expenses and marketing channel considerations.
Driving growth & impact at scale

Grew top-of-funnel channels from 0 to ~700,000.

Educated ~2 million tech workers through partnerships and digital products.

Supported 10% of Fortune 100 companies.