SegMetrics Attribution Tool: How to Stop Direct/Unknown in 15 Minutes a Week
Stop misattributed Direct/Unknown traffic with a 15-minute weekly SegMetrics audit. One attriibution tool to fix UTMs, pixels, redirects, and CRM mapping to restore accurate attribution.
I Thought “GTM Engineer” Was Marketing BS. Then I Found 89 Startups Hiring for It.
How a licensed P.E. accidentally became the thing she thought was a fad
AI Pricing Models Explained: Usage, Seats, Credits, and Outcome-Based Options
Breaks down usage, seat, credit, and outcome-based AI pricing models, their trade-offs, and how to combine models to match customer value.
Proven Customer Acquisition Strategies for B2B Tech Startups
If you want predictable, reliable revenue growth, you need the right combination of customer acquisition strategies. In this blog post, I’m introducing some of the most popular and effective customer acquisition strategies for B2B tech startups.
Adapting SaaS Value Propositions for Global Users
Learn how to effectively adapt your SaaS value propositions for different global markets by understanding local needs and behaviors.
After The Sale, Before The Growth Curve: How Post-Sales Work Shapes Lifetime Value
Lifetime value is shaped long after the sale closes. Every post-sales interaction sends a signal about reliability, respect, and commitment.
5 Lean Experiments You Can Run This Week to Validate Product Market Fit
Quickly validate your product-market fit with five low-cost experiments that uncover real customer needs and preferences.
8 Overlooked AI Tools for Startups to Double your Growth in 2025 [PODCAST]
See exactly which AI tools for startups are reshaping business growth as we edge closer to 2025.
AI Startups – The Only 3 Hiring Steps You Ever Need
Over-hiring is one of the most common ways AI startups destroy runway. Here are the only three hiring steps that matter when you’re building fast with limited headcount.
Hierarchical Moderated Multiple Regression in R (Step-by-Step Demo)
Learn how to perform hierarchical, moderated, multiple regression analysis in R with step-by-step code, interpretation, and visual examples.
The $1.5B Anthropic Copyright Settlement: The New Reality of Training Data Risk
Using pirated books to train AI invites billion-dollar liability — data origin is now the industry’s biggest risk.
