Omnisend vs. Klaviyo: Which One Is Better for Most Modern Businesses
Choosing the right tool to send emails and text messages is important and requires research before committing. The research, however, can take a lot of time, especially considering the number of ESPs currently competing in the market.
Next week’s data vlogging on location in Penang, Malaysia
Hey ya’ll, just checking in real quick to give you a quick recap and heads up about next week’s vlog installments. This last week I covered What is Data Science? Business Intelligence vs. Data Science, and What is Data Engineering? Next week I’ll be producing vlog posts on the following topics: ‘The Four Main Types […]
Real-Time Analytics for Marketing Decision Support
Explore how real-time analytics transforms marketing decisions, enhancing campaign performance and customer engagement.
AI in Investment Management: How AI Is Transforming Communication Between Fund Managers And Investors
The relationship between fund managers and investors depends on the timely exchange of accurate, actionable information. Traditional methods of communicating fund performance, strategy changes, and market outlooks can no longer meet the speed and scale required in today’s financial environment. The use of AI in investment management is changing that dynamic by streamlining data flows […]
AI Marketing Strategy: How It’s Reshaping Analytics Careers Forever
Explore how AI is transforming marketing analytics careers by automating tasks, enhancing decision-making, and reshaping analyst roles.
Data Pipeline Design And Build 101
Curious about how to get started with data pipeline design and build processes? Here’s what you need to know… What Is a Data Pipeline? A data pipeline enables you to move data from a certain source to another destination. The pipeline transforms and optimizes the data and ships it in a state suitable for analysis. […]
Churn Rate Analysis Using The GraphLab Framework – A Demonstration
In this article, you’re going to learn what customer churn rate analysis is and get a demonstration of how you can perform it using GraphLab. Churn is very domain specific, but we’ve tried to generalize it for purposes of this demonstration. What is Churn? Churn is essentially a term that is used to describe the […]
Ultimate Guide to AI Content Repurposing
Unlock the power of AI content repurposing to enhance engagement, streamline workflows, and maximize the value of your existing content.
A/B Testing Frameworks for Email Personalization
Explore top A/B testing frameworks for email personalization, comparing features, integration, and pricing to boost engagement and ROI.
How to Find a Fractional CMO: 9 Criteria Every Founder Must Check
It’s hard to find a fractional CMO that’s worth their weight. Check these 9 criteria before making a hire (even if your candidates have impressive portfolios)
Calculate Customer Acquisition Cost: A Startup Guide
Learn how to calculate customer acquisition cost accurately with our comprehensive startup guide, including expenses and marketing channel considerations.
AI, Data Strategy, and Product-Led Growth: A CMO’s Playbook with Lillian Pierson [PODCAST]
See exactly which AI tools for startups are reshaping business growth as we edge closer to 2025.
AI Growth Marketing Systems: How to Automate and Scale Predictable Revenue
Explore how AI growth marketing systems streamline revenue generation by automating processes and enhancing data-driven decisions.
How Data Improves ABM Segmentation ROI
Explore how leveraging data enhances ABM segmentation, leading to remarkable ROI improvements through targeted strategies and advanced analytics.
EngageBay
Building a B2B startup growth engine? See how Lillian Pierson works as a fractional CMO for tech startups navigating GTM, AI, and scale.
5 Powerful Artificial Intelligence in Marketing Examples For You To Copy
Explore five practical AI tools that enhance marketing strategies, improve lead conversion, and boost overall business performance.
The AI Due Diligence Checklist: Why Your Series A Could Take 60+ Days Longer
Series A fundraising can drags on for 60+ extra days when founders don’t have an AI due diligence checklist. This post breaks down what changed after recent settlements and what readers should audit now
The 4 Best Books for Tech Entrepreneurs & Data Founders
In my 8 years of running my own data business, I’ve taken countless courses and coaching programs, read hundreds of books, and consumed a whole lot of resources. Today I wanted to share my four best books for tech entrepreneurs and data founders. This is so you can take your entrepreneurial career to the next […]
What Is Data Content? How to Use It to Grow a Data Business
What is data content and can it help you grow your data business? If you’re a data professional who is looking to expand your network and business, this post is for you! Discover how content can help you grow your own data business. Even if you don’t know it by name, you’ve probably seen examples […]
B2B SaaS Benchmarks 2026: CAC, NRR, Churn & Growth Rates by Stage
2026 B2B SaaS benchmarks: CAC, payback, NRR, churn, growth rates and valuation multiples to optimize acquisition, retention, and investor outcomes.
How to Get a Job Fast + Make a Career Change in This Online Age
Wanna know how to get a job fast in the online era?! In this quick read I’ll show you exactly what you need to do – pandemic or not – to find and land a job quickly through LinkedIn. ========================= SPOILER ALERT ========================= Read through this article and you’ll not only learn how to LAND […]
