Omnisend vs. Klaviyo: Which One Is Better for Most Modern Businesses

Choosing the right tool to send emails and text messages is important and requires research before committing. The research, however, can take a lot of time, especially considering the number of ESPs currently competing in the market.
Why SaaS Metrics Like ARR and Magic Number Are Failing AI-Native Companies

Traditional SaaS KPIs like ARR, MAU and Magic Number mismeasure AI-native firms. Track token consumption, gross profit per million tokens and burn multiple.
How AI Companies Are Monetizing in 2026: Seats, Tokens, and the Hybrid Models Winning Right Now

Why seat-based plans fail for AI and how token, hybrid, and outcome models better align costs, protect margins, and capture real customer value.
How AI Companies Are Replacing the SaaS Magic Number & Why It’s Painfully Overdue

Magic Number fails for AI companies—usage-based costs, volatile margins and heavy inference expenses hide cash burn; the Burn Multiple reveals true capital efficiency.
B2B SaaS Benchmarks for 2026: Annual Report

2026 B2B SaaS benchmarks: CAC, payback, NRR, churn, growth rates and valuation multiples to optimize acquisition, retention, and investor outcomes.
Inbound vs Outbound Sales in 2026: The GTM Engineer Workflow for Both

How signal-driven GTM workflows and AI-enabled routing make speed-to-signal the decisive factor for inbound, outbound, and hybrid sales.
GTM KPIs for 2026: The Only Scorecard You Need (Production, Distribution, Conversion)

A three-bucket GTM scorecard—Production, Distribution, Conversion—that pinpoints the single constraint, assigns owners, and fixes pipeline issues before forecasts slip.