Marketing Mix Modeling Explained
In this quick introductory blog post, you’ll see what marketing mix modeling is. You’ll also learn how you can use it to increase the profitability of your company. I first learned about marketing mix modeling while gathering a client testimonial from Kam Lee. For the record, the “mixture” of Kam’s marketing data science expertise and […]
Data Platform Examples: What are the 3 major options?
The business world is becoming increasingly data-driven, and modern organizations need to keep up with the latest trends to remain competitive. Big data may seem like a buzzword to some business professionals, but companies that understand and harness its power can gain greater insight into their operations. That’s where data platforms come in. Here’s more […]
