Customer Profiling and Segmentation in Python | A Conceptual Overview and Demonstration

Customer profiling and segmentation is an important data science skill.

If you’re a data professional interested in marketing, mastering customer segmentation and profiling should be at the top of your priority list. Not every product or service that your company makes will be right for every customer, nor will every customer be equally responsive to each of your company’s marketing campaigns.  In the age of […]

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