Marketing Strategies That Get Results.

“We are building a very powerful spreadsheet product, and we partnered with Lillian to get that product to market. Lillian brought a lot of rigor to our process, combing through our own research and coming up with really crisp ideal customer profiles. She did that with both a combination of qualitative research that we had accumulated and also a lot of quantitative research, digging into publicly available data to come up with, estimates for the number of people like this that are in our market that we that are reachable. So that was really great. I think she taught me a lot about the level of detail and precision that’s really required to bring a complex product like SheetRocks to market. I think as a technical founder, I was just pretty naive around, you know, what it really would take to get a big product to market. One thing to highlight, I really liked how in our work with her, she pulled up and distilled these product market fit hypotheses for us. That really informed the rest of the cycle, how we actually brought it to market, the channels we chose, and how we ended up reaching our ideal customer at the right point in their intent or buying cycle. So I can honestly say, working with Lillian was really, really, a critical part of us getting to the next level in our business. So, yep, I think if you’re, think of partnering with her, I think, especially if you are maybe a founder who doesn’t have a background in marketing and hasn’t brought a lot of products to market before, I would definitely recommend working with her.”