(A vlog post on data analytics)

This vlog piece was filmed in Penang, Malaysia and introduces viewers to the 4 types of data analytics.

The 4 Types of Data Analytics


  • Answers the question, “What Happened?”.


  • Commonly used in engineering and sciences to diagnose “what went wrong?”.


  • Used to predict for future trends and events based on statistical or mathematical modeling of current and historical data.


  • Used to tell you what to do to achieve a desired result.
  • Based on the findings of predictive analytics.
Learn more about big data and data science in my newly released book, Data Science for Dummies. We also offer online classes for people who want to quickly and cheaply learn how to get started in doing data science.

Lillian Pierson, P.E.

Lillian Pierson is a CEO & data leader that supports data professionals to evolve into world-class leaders & entrepreneurs. To date, she’s helped educate over 1.3 million data professionals on AI and data science. Lillian has authored 6 data books with Wiley & Sons Publishers as well as 8 data courses with LinkedIn Learning. She’s supported a wide variety of organizations across the globe, from the United Nations and National Geographic, to Ericsson and Saudi Aramco, and everything in between. She is a licensed Professional Engineer, in good standing. She’s been a technical consultant since 2007 and a data business mentor since 2018. She occasionally volunteers her expertise in global summits and forums on data privacy and ethics.

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