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Broad scope and current. This is the book for anyone looking to see the range of available tools. Lillian is better than most authors at the intro stage of every topic. Unless you are already a guru, this book is well worth the money.

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Hi, I'm Lillian Pierson, P.E.
Fractional CMO & GTM Engineer for Tech Startups
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AI Marketing Instructor @ LinkedIn
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Trained 2M+ Worldwide
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Trusted by 30% of Fortune 10
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Author & AI Agent Builder
HI, I’M LILLIAN PIERSON.
I’m a fractional CMO that specializes in go-to-market and product-led growth for B2B tech companies.
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If you’re looking for marketing strategy and leadership support with a proven track record of driving breakthrough growth for B2B tech startups and consultancies, you’re in the right place. Over the last decade, I’ve supported the growth of 30% of Fortune 10 companies, and more tech startups than you can shake a stick at. I stay very busy, but I’m currently able to accommodate a handful of select new clients. Visit this page to learn more about how I can help you and to book a time for us to speak directly.
I'M INTERESTED
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