The 4 Types of Data Analytics

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Lillian Pierson, P.E.

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(A vlog post on data analytics)

This vlog piece was filmed in Penang, Malaysia and introduces viewers to the 4 types of data analytics.

The 4 Types of Data Analytics

Descriptive

  • Answers the question, “What Happened?”.

Diagnostic

  • Commonly used in engineering and sciences to diagnose “what went wrong?”.

Predictive

  • Used to predict for future trends and events based on statistical or mathematical modeling of current and historical data.

Prescriptive

  • Used to tell you what to do to achieve a desired result.
  • Based on the findings of predictive analytics.
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