You've got real potential
You’ve laid a solid foundation for your AI product or service, and your early efforts are starting to show promise.


Your
Current State
To accelerate your time-to-revenue, you’ll need to refine fundamental aspects of your marketing strategy, including pricing models, customer targeting, and go-to-market efforts. While you may have received some early feedback or pre-launch interest, your monetization velocity could be faster, and further optimization is needed to unlock your full revenue potential.
A PLAN FOR GROWTH
To speed up your path to monetization, focus on refining your existing marketing strategy.
The following are a few actionable steps that are guided by insights I share within my book, The Data & AI Imperative, to help you accelerate revenue growth:
The following are a few actionable steps that are guided by insights I share within my book, The Data & AI Imperative, to help you accelerate revenue growth:
- Run A/B Tests: Experiment with different offers, offer refinements, messaging, and visuals to determine what resonates most with your target audience to drive faster conversions. I cover this powerful growth tactic in Chapter 5 of The Data & AI Imperative (Wiley, 2025), where you’ll learn how to use data-driven testing methods - including A/B testing - to continuously optimize and improve upon your marketing ROI. By analyzing performance metrics, you’ll be able to quickly identify the most effective messaging and offers to drive efficient conversions and revenue.
- Customer Feedback Loops: Make sure you’re continuously gathering detailed customer feedback, and using that feedback to refine, align, and maintain your product-market fit. Adjust your messaging to better align your solutions with your audience's needs. In Chapters 5 and 6 of my new book, The Data & AI Imperative (Wiley, 2025), you’ll discover how to integrate feedback loops into your marketing and product development processes. This’ll allow you to make data-informed decisions, improve your product, and ensure your messaging resonates with your target market in order to ultimately increase the speed of revenue generated.
- AI-Driven Dynamic Pricing: Adopt AI-driven tools to test different pricing strategies and optimize for faster sales. In Chapter 4 of The Data & AI Imperative (Wiley, 2025), show how you can apply AI-driven pricing models to maximize revenue by aligning pricing with customer behavior and market demand. By dynamically adjusting your prices based on real-time data, you can improve your monetization velocity, and ensure your product is priced to sell quickly, while also maintaining a lean and efficient marketing budget.
How I
Can Help
I’m Lillian Pierson, marketing strategist and fractional CMO for B2B tech startups and scale-ups. I also happen to be the author of the above-mentioned, The Data & AI Imperative: Designing Strategies for Exponential Growth.
If you’re in need of data-driven marketing strategy development and leadership support with a proven track record of driving breakthrough growth for B2B tech startups and consultancies, you’re in the right place. Over the last decade, I’ve supported the growth of 30% of Fortune 10 companies, and more tech startups than you can shake a stick at. I stay very busy, but I’m currently able to accommodate a handful of select new clients. Visit this page to learn more about how I can help you and to book a time for us to speak directly.


How I
Can Help
I’m Lillian Pierson, marketing strategist and fractional CMO for B2B tech startups and scale-ups. I also happen to be the author of the above-mentioned, The Data & AI Imperative: Designing Strategies for Exponential Growth.
If you’re in need of data-driven marketing strategy development and leadership support with a proven track record of driving breakthrough growth for B2B tech startups and consultancies, you’re in the right place. Over the last decade, I’ve supported the growth of 30% of Fortune 10 companies, and more tech startups than you can shake a stick at. I stay very busy, but I’m currently able to accommodate a handful of select new clients. Visit this page to learn more about how I can help you and to book a time for us to speak directly.
WHAT CLIENTS ARE SAYING ABOUT LILLIAN
Testimonials from Matt Brown (Head of Global Growth, Single Store), Stephen Taylor (CIO, Vast Bank), and Anthony Garvan (Founder, SheetRocks) highlighting Lillian’s impact and standout qualities.


“ Our client was a very old brand and Lillian’s work was instrumental to them in reaching and building a relationship with that mission-critical, younger demographic. I wish there were 10,000 more of her! ”
Chelsea Andrews I Founder, TechMode.io, Co-Founder


“ We partnered with Lillian in support of an integrated marketing campaign on Big Data. We are very excited at the success and the increased awareness in the market. I highly recommend Lillian as an industry expert. She was truly a pleasure to work with! ”
Danielle Scherer I Founder, Director of Marketing Programs, BMC Software


“ Through Lillian’s service, we got incredible value. More specifically, her outreach delivered over 1 million views and 45,000 engagements in 3 months. We hope to bring her on again for next year’s campaign. ”
Kevin Allen I Founder, Manager, IBM Developer Content Acquisition, IBM


“ Lillian’s knowledge of big data was a huge asset in moderating a panel we did at SXSW on the topic. Her expertise enabled her to answer audience questions with ease and generate additional discussion. She was a pleasure to work with – very responsive and understanding of our needs. We look forward to working with her again should the occasion arise! ”
Kristin Montalbano I Founder, Director, Digital Publicity & Media Relations, National Geographic Channel


“ Lillian Pierson’s gift for turning incredibly complex and high-technical information into engaging, approachable and highly-consumable content is paired with an innate understanding of trending or soon-to-be trending technology topics. These talents led my team to first follow Lillian and engage her as one of the industry’s top luminaries. She covered several of our critical events and provided her valuable perspective and voice to our audience engagement. ”
Matt Carter I Global Program Director, Content Marketing and Digital Marketing, IBM
Driving growth & impact at scale

Grew top-of-funnel channels from 0 to ~700,000.

Educated ~2 million tech workers through partnerships and digital products.

Supported 10% of Fortune 100 companies.