we need more clarity
You’ve made significant progress in developing your AI-driven solution idea, but it appears as if your monetization velocity might be slower than you’d hoped for.
Your
Current State
You’re facing a few fundamental challenges. With difficulties in identifying your target market, weak or unclear pricing models, and an underdeveloped go-to-market strategy, there is room for you to improve or even to start exploring alternative solution ideas. Without addressing these foundational elements, your path to profitability is likely to remain slow and uncertain.
A PLAN FOR GROWTH
To accelerate your time-to-revenue and build a clearer path to profitability, focus on these key areas:
- Develop a Clear Go-to-Market Strategy: Conduct comprehensive market research to gain deep insights into your target market's pain points, desires, and behaviors. By refining your product positioning, you will better align with your audience’s needs and improve customer acquisition rates. To support a thorough approach to developing your data-driven go-to-market strategy, refer to Chapter 4 of The Data & AI Imperative (Wiley, 2025) where I discuss how to utilize AI and data to refine your messaging and marketing channels to increase your growth velocity.
- Define Detailed, Evidence-based Customer Personas: Use a combination of analytics and customer feedback to develop detailed personas that represent your ideal customers. Well-defined customer personas will help you design your marketing strategies such that they perform well across your target market, especially given your audience's unique needs and pain points. In Chapter 5 of my new book, The Data & AI Imperative (Wiley, 2025), you’ll discover how to build and validate these personas using AI insights and feedback loops. This will help improve how your offers resonate with your target market.
- Leverage AI for Lead Generation and Market Insights: Be sure to test and experiment with AI tools that can help you automate lead generation and customer insights. This will help you more quickly identify potential customers and refine your offers to their needs. This is discussed in Chapter 5 of The Data & AI Imperative (Wiley, 2025), where I focus on automating and optimizing marketing efforts by using AI tools to increase speed-to-revenue.
How I
Can Help
I’m Lillian Pierson, marketing strategist and fractional CMO for B2B tech startups and scale-ups. I also happen to be the author of the above-mentioned, The Data & AI Imperative: Designing Strategies for Exponential Growth.
If you’re in need of data-driven marketing strategy development and leadership support with a proven track record of driving breakthrough growth for B2B tech startups and consultancies, you’re in the right place. Over the last decade, I’ve supported the growth of 30% of Fortune 10 companies, and more tech startups than you can shake a stick at. I stay very busy, but I’m currently able to accommodate a handful of select new clients. Visit this page to learn more about how I can help you and to book a time for us to speak directly.
How I
Can Help
I’m Lillian Pierson, marketing strategist and fractional CMO for B2B tech startups and scale-ups. I also happen to be the author of the above-mentioned, The Data & AI Imperative: Designing Strategies for Exponential Growth.
If you’re in need of data-driven marketing strategy development and leadership support with a proven track record of driving breakthrough growth for B2B tech startups and consultancies, you’re in the right place. Over the last decade, I’ve supported the growth of 30% of Fortune 10 companies, and more tech startups than you can shake a stick at. I stay very busy, but I’m currently able to accommodate a handful of select new clients. Visit this page to learn more about how I can help you and to book a time for us to speak directly.
WHAT CLIENTS ARE SAYING ABOUT LILLIAN
Testimonials from Matt Brown (Head of Global Growth, Single Store), Stephen Taylor (CIO, Vast Bank), and Anthony Garvan (Founder, SheetRocks) highlighting Lillian’s impact and standout qualities.
“ Our client was a very old brand and Lillian’s work was instrumental to them in reaching and building a relationship with that mission-critical, younger demographic. I wish there were 10,000 more of her! ”
Chelsea Andrews I Founder, TechMode.io, Co-Founder
“ We partnered with Lillian in support of an integrated marketing campaign on Big Data. We are very excited at the success and the increased awareness in the market. I highly recommend Lillian as an industry expert. She was truly a pleasure to work with! ”
Danielle Scherer I Founder, Director of Marketing Programs, BMC Software
“ Through Lillian’s service, we got incredible value. More specifically, her outreach delivered over 1 million views and 45,000 engagements in 3 months. We hope to bring her on again for next year’s campaign. ”
Kevin Allen I Founder, Manager, IBM Developer Content Acquisition, IBM
“ Lillian’s knowledge of big data was a huge asset in moderating a panel we did at SXSW on the topic. Her expertise enabled her to answer audience questions with ease and generate additional discussion. She was a pleasure to work with – very responsive and understanding of our needs. We look forward to working with her again should the occasion arise! ”
Kristin Montalbano I Founder, Director, Digital Publicity & Media Relations, National Geographic Channel
“ Lillian Pierson’s gift for turning incredibly complex and high-technical information into engaging, approachable and highly-consumable content is paired with an innate understanding of trending or soon-to-be trending technology topics. These talents led my team to first follow Lillian and engage her as one of the industry’s top luminaries. She covered several of our critical events and provided her valuable perspective and voice to our audience engagement. ”
Matt Carter I Global Program Director, Content Marketing and Digital Marketing, IBM
Driving growth & impact at scale
Grew top-of-funnel channels from 0 to ~700,000.
Educated ~2 million tech workers through partnerships and digital products.
Supported 10% of Fortune 100 companies.