You're a rockstar
With your customer acquisition, branding, and messaging efforts starting to deliver results, you’re on track for fast monetization.
Your
Current State
Whether it’s securing pre-orders, investor interest, or early sales, you’ve built a strong foundation for rapid revenue growth. Now, it’s time to accelerate that momentum and maximize your monetization velocity.
A PLAN FOR GROWTH
To continue accelerating your time-to-revenue, focus on scaling what’s already working while implementing a few advanced strategies to optimize your marketing efforts.
Here are a few ways to approach this:
- Referral Programs: Leverage your satisfied early adopters to bring in new customers through word-of-mouth. I cover this powerful growth tactic in Chapter 5 of The Data & AI Imperative (Wiley, 2025), where you’ll learn how to use user behavior data to predict which customers are most likely to refer others. Implementing data-backed referral programs will accelerate your customer acquisition and drive revenue growth at a faster pace.
- AI-Driven Customer Segmentation: Use AI-driven tools to identify sub-segments of your audience and target them with hyper-personalized campaigns. In Chapter 4 of my new book, The Data & AI Imperative (Wiley, 2025), you’ll discover how to harness AI to fine-tune your customer segmentation and marketing in order to make sure each message resonates deeply with the right audience. This approach helps you scale revenue by engaging more precisely with your highest-value customer segments.
- AI-Driven Dynamic Pricing: Use AI-driven dynamic pricing models to adjust prices in real-time based on factors like customer demand, competitor pricing, and inventory levels. This will help you maximize profitability while remaining competitive in the market. In Chapter 5 of The Data & AI Imperative (Wiley, 2025), you’ll learn how ML-powered dynamic pricing solutions analyze real-time factors to automatically adjust prices, optimize revenue, and improve customer loyalty. This approach can increase your sales volume while helping you adapt to shifting market conditions.
How I
Can Help
I’m Lillian Pierson, marketing strategist and fractional CMO for B2B tech startups and scale-ups. I also happen to be the author of the above-mentioned, The Data & AI Imperative: Designing Strategies for Exponential Growth.
If you’re in need of data-driven marketing strategy development and leadership support with a proven track record of driving breakthrough growth for B2B tech startups and consultancies, you’re in the right place. Over the last decade, I’ve supported the growth of 30% of Fortune 10 companies, and more tech startups than you can shake a stick at. I stay very busy, but I’m currently able to accommodate a handful of select new clients. Visit this page to learn more about how I can help you and to book a time for us to speak directly.
How I
Can Help
I’m Lillian Pierson, marketing strategist and fractional CMO for B2B tech startups and scale-ups. I also happen to be the author of the above-mentioned, The Data & AI Imperative: Designing Strategies for Exponential Growth.
If you’re in need of data-driven marketing strategy development and leadership support with a proven track record of driving breakthrough growth for B2B tech startups and consultancies, you’re in the right place. Over the last decade, I’ve supported the growth of 30% of Fortune 10 companies, and more tech startups than you can shake a stick at. I stay very busy, but I’m currently able to accommodate a handful of select new clients. Visit this page to learn more about how I can help you and to book a time for us to speak directly.
WHAT CLIENTS ARE SAYING ABOUT LILLIAN
Testimonials from Matt Brown (Head of Global Growth, Single Store), Stephen Taylor (CIO, Vast Bank), and Anthony Garvan (Founder, SheetRocks) highlighting Lillian’s impact and standout qualities.
“ Our client was a very old brand and Lillian’s work was instrumental to them in reaching and building a relationship with that mission-critical, younger demographic. I wish there were 10,000 more of her! ”
Chelsea Andrews I Founder, TechMode.io, Co-Founder
“ We partnered with Lillian in support of an integrated marketing campaign on Big Data. We are very excited at the success and the increased awareness in the market. I highly recommend Lillian as an industry expert. She was truly a pleasure to work with! ”
Danielle Scherer I Founder, Director of Marketing Programs, BMC Software
“ Through Lillian’s service, we got incredible value. More specifically, her outreach delivered over 1 million views and 45,000 engagements in 3 months. We hope to bring her on again for next year’s campaign. ”
Kevin Allen I Founder, Manager, IBM Developer Content Acquisition, IBM
“ Lillian’s knowledge of big data was a huge asset in moderating a panel we did at SXSW on the topic. Her expertise enabled her to answer audience questions with ease and generate additional discussion. She was a pleasure to work with – very responsive and understanding of our needs. We look forward to working with her again should the occasion arise! ”
Kristin Montalbano I Founder, Director, Digital Publicity & Media Relations, National Geographic Channel
“ Lillian Pierson’s gift for turning incredibly complex and high-technical information into engaging, approachable and highly-consumable content is paired with an innate understanding of trending or soon-to-be trending technology topics. These talents led my team to first follow Lillian and engage her as one of the industry’s top luminaries. She covered several of our critical events and provided her valuable perspective and voice to our audience engagement. ”
Matt Carter I Global Program Director, Content Marketing and Digital Marketing, IBM
Driving growth & impact at scale
Grew top-of-funnel channels from 0 to ~700,000.
Educated ~2 million tech workers through partnerships and digital products.
Supported 10% of Fortune 100 companies.