---
title: "IBM Call for Code Case Study: 1.58M+ Views, 3,786 Conversions"
url: https://www.data-mania.com/ibm-call-for-code-case-study/
type: page
date: 2026-08-13
modified: 2026-08-13
markdown_url: https://www.data-mania.com/ibm-call-for-code-case-study.md
author: "Lillian Pierson, P.E."
---

# IBM Call for Code Case Study: 1.58M+ Views, 3,786 Conversions

[All Case Studies](https://www.data-mania.com/case-studies/)

 

 
 Case Study 06 · Enterprise Technology / Developer Advocacy

 

# IBM

 Growth & developer marketing: a two-year omnichannel campaign for IBM's Call For Code, built from a standing start.

 

 1.58M+Total views

73,000+Engagements

3,786Tracked conversion clicks

2 YearsRenewed on Year 1 results

 
 Core Result

 Led a two-year omnichannel developer-marketing campaign for IBM's **Call For Code** from a standing start: **1.58M+ total views, 73,000+ engagements, and 3,786 tracked conversion clicks** to the sign-up page. IBM re-engaged for Year 2 on the strength of Year 1, and the work earned media placements in App Developer Magazine, O'Reilly, and IEEE Xplore.

 

 
 
 Year One Channel Breakdown · 2018

 ChannelViewsEngagements

Instagram804,10741,600

Twitter219,399Not tracked

LinkedIn29,754Not tracked

Blog18,903Not tracked

Year 1 total1,072,16344,486

 Year 1 also drove 2,111 tracked conversion clicks to the Call For Code sign-up page.

 

 
 
 Strategic Angle

 Challenge-driven demand generation and global developer-ecosystem activation: a campaign built around a reason for developers to act, not an ad spend.

 

 
 Best Used For

 
- Technical and developer audience understanding
- Enterprise technology credibility
- Repeatable, measurable growth systems
- Multi-channel demand generation at scale

 

 

 

> "Through Lillian's service, we got incredible value from connecting with her audience in a truly authentic way. Her outreach delivered over 1 million views and 45,000 engagements in 3 months. We hope to bring her on again for next year's campaign."

Kevin J. Allen · Manager, IBM Developer Content Acquisition

> "Lillian was one of the industry's top luminaries in our Analytics Influencers Program. She covered several of our critical events and provided her valuable perspective and voice to our audience engagement."

Matt Carter · Global Program Director, IBM

 
 

 
 
 Free · 30 Minutes

 

## Grow revenue on a system you can measure

 Tell me where you're headed and I'll come prepared with the first moves for your growth system.

 

 [Book a Discovery Call](https://tidycal.com/lillian/30-minute-conversation)