{"id":8078,"date":"2026-03-31T14:21:40","date_gmt":"2026-03-31T18:21:40","guid":{"rendered":"http:\/\/data-mania.com\/blog\/?p=8078"},"modified":"2026-03-31T14:21:40","modified_gmt":"2026-03-31T18:21:40","slug":"omnichannel-analytics-and-channel-scoring-for-more-sales-and-lower-churn","status":"publish","type":"post","link":"https:\/\/www.data-mania.com\/blog\/omnichannel-analytics-and-channel-scoring-for-more-sales-and-lower-churn\/","title":{"rendered":"Omnichannel Analytics and Channel Scoring for MORE SALES AND LOWER CHURN"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ever heard about Omnichannel Analytics and Channel Scoring? For all you data professionals out there who are looking to make their break in the marketing analytics space, you\u2019ll want to make sure you\u2019re hip to \u201cchannel scoring\u201d because it\u2019s one of those powerful yet oh-so underutilized marketing data practices around.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, I&#8217;m going to tell you what channel scoring is, how it&#8217;s helpful and how to get it done in 5 simple steps.\u00a0<\/span><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/dokBZ73XieQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>YouTube URL: <a href=\"https:\/\/youtu.be\/dokBZ73XieQ\" target=\"_blank\" rel=\"noopener\">https:\/\/youtu.be\/dokBZ73XieQ<\/a><\/p>\n<p><em><span style=\"font-weight: 400;\">If you prefer to read instead of watch then, read on&#8230;<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">For the best data leadership and business-building advice on block, subscribe to my newsletter below and I\u2019ll make sure you get notified when a new blog installment gets released (each week). \ud83d\udc47<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><!-- ConvertKit: Unauthorized --><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Who am I to tell you about omnichannel analytics and channel scoring? Well, we\u2019ve been using channel scoring in my business, data mania, since 2017. I also just wrote a whole section about it this week while working to update my book, Data Science For Dummies 3rd Edition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hi, I\u2019m <\/span><a href=\"mailto:lillian@data-mania.com\"><span style=\"font-weight: 400;\">Lillian Pierson<\/span><\/a><span style=\"font-weight: 400;\"> and I support data professionals to become world-class data leaders and entrepreneurs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Channel scoring pretty much assumes that you have more than 1 marketing channel or what we call \u201cOmnichannel.\u201d We\u2019re also going to assume in this article that you know what a channel is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need to get up to speed on what a channel is or what omnichannel analytics is &#8211; I recommend you first watch the video I did about <\/span><a href=\"http:\/\/data-mania.com\/blog\/web-analytics-job-omnichannel-analytics-basics-to-get-the-job\/\"><span style=\"font-weight: 400;\">Omnichannel analytics<\/span><\/a><span style=\"font-weight: 400;\">. It\u2019s actually a prequel to this post. Check it out <\/span><a href=\"http:\/\/data-mania.com\/blog\/web-analytics-job-omnichannel-analytics-basics-to-get-the-job\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/data-mania.com\/blog\/web-analytics-job-omnichannel-analytics-basics-to-get-the-job\/\"><img decoding=\"async\" class=\"aligncenter wp-image-9344 lazyload\" data-src=\"http:\/\/data-mania.com\/blog\/wp-content\/uploads\/2021\/05\/Web-Analytics-Job-Omnichannel-Analytics-Basics-1024x576-1.jpg\" alt=\"Omnichannel Analytics Basics\" width=\"500\" height=\"281\" data-pin-nopin=\"true\" data-srcset=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2021\/05\/Web-Analytics-Job-Omnichannel-Analytics-Basics-1024x576-1.jpg 1024w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2021\/05\/Web-Analytics-Job-Omnichannel-Analytics-Basics-300x169-1.jpg 300w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2021\/05\/Web-Analytics-Job-Omnichannel-Analytics-Basics-768x432-1.jpg 768w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2021\/05\/Web-Analytics-Job-Omnichannel-Analytics-Basics-90x51-1.jpg 90w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2021\/05\/Web-Analytics-Job-Omnichannel-Analytics-Basics-1536x864-1.jpg 1536w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2021\/05\/Web-Analytics-Job-Omnichannel-Analytics-Basics-600x338-1.jpg 600w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2021\/05\/Web-Analytics-Job-Omnichannel-Analytics-Basics-1154x649-1.jpg 1154w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2021\/05\/Web-Analytics-Job-Omnichannel-Analytics-Basics-.jpg 1920w\" data-sizes=\"auto, (max-width: 500px) 100vw, 500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/281;\" \/><\/a><\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is Channel Scoring?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Channel scoring is the practice of analyzing your company\u2019s current sales and marketing data to identify where your customers are coming from, and then assign a score to each of those \u201cchannels\u201d based on how well the channel is converting leads and sales for your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To represent your findings, you create a channel that visually displays the current importance of your various channels, relative to one another.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When we\u2019re talking about omnichannel analytics and channel scoring, we\u2019re always talking about <\/span><b>sales and leads<\/b><span style=\"font-weight: 400;\"> for your business, not anything related to vanity metrics or having a popular social media account. We\u2019re talking about the performances of your marketing campaigns and sales efforts that your company has invested in, with respect to leads and sales &#8211; <\/span><b>that\u2019s your ROI<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With channel scoring, you would create a channel scorecard which visually shows your findings on one channel against another for a bird\u2019s eye view.<\/span><\/p>\n<p><b>Benefits of channel scoring:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improve your sales and marketing strategy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improve your ROI<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identify the underperforming channels<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Figure out what\u2019s working and what\u2019s not<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make improvements on those non-performing channels while still garnering great results from other channels<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here on my channel, we\u2019re all data professionals but we\u2019re not all marketing data professionals. You may have experience in scoring all types of things that you could be scoring, like retail outlets, distribution chains, or logistics scoring, etc. so I\u2019d love to hear from you, tell us in the comments:\u00a0<\/span><\/p>\n<blockquote>\n<h4><b>What type of data-intensive scoring methods do you currently have experience with?<\/b><\/h4>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">There are a number of ways you can go about scoring your sales channels, but I created a simplified 5-step approach, just to give you a quick snapshot here:<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Step 1: Map Your Channels<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignright wp-image-11559 lazyload\" data-src=\"http:\/\/data-mania.com\/blog\/wp-content\/uploads\/2022\/07\/Omnichannel-Analytics-and-Channel-Scoring-for-MORE-SALES-AND-LOWER-CHURN-683x1024.png\" alt=\"omnichannel analytics and channel scoring\" width=\"300\" height=\"450\" data-pin-title=\"Omnichannel Analytics and Channel Scoring for MORE SALES AND LOWER CHURN\" data-pin-description=\"Channel Scoring should be a MUST-HAVE skill set in every #marketing #datascience pro\u2019s toolbox. WATCH my latest YouTube tutorial to start scoring your company\u2019s channels, WOW your superiors, and maybe even land that promotion you\u2019ve been eyeing \ud83d\udc40 | http:\/\/data-mania.com\/blog\/omnichannel-analytics-and-channel-scoring-for-more-sales-and-lower-churn\" data-srcset=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2022\/07\/Omnichannel-Analytics-and-Channel-Scoring-for-MORE-SALES-AND-LOWER-CHURN-683x1024.png 683w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2022\/07\/Omnichannel-Analytics-and-Channel-Scoring-for-MORE-SALES-AND-LOWER-CHURN-200x300.png 200w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2022\/07\/Omnichannel-Analytics-and-Channel-Scoring-for-MORE-SALES-AND-LOWER-CHURN-768x1152.png 768w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2022\/07\/Omnichannel-Analytics-and-Channel-Scoring-for-MORE-SALES-AND-LOWER-CHURN-60x90.png 60w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2022\/07\/Omnichannel-Analytics-and-Channel-Scoring-for-MORE-SALES-AND-LOWER-CHURN-533x800.png 533w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2022\/07\/Omnichannel-Analytics-and-Channel-Scoring-for-MORE-SALES-AND-LOWER-CHURN-433x649.png 433w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2022\/07\/Omnichannel-Analytics-and-Channel-Scoring-for-MORE-SALES-AND-LOWER-CHURN.png 1000w\" data-sizes=\"auto, (max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/450;\" \/>Itemize all the different channels that generate sales, those are your sales and marketing channels.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Marketing Channels<\/b><span style=\"font-weight: 400;\"> &#8211; the channels by which people become aware of your products and services to warm them for sales.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Sales Channels<\/b><span style=\"font-weight: 400;\"> &#8211; where the sale is actually made as well as the point of distribution.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Step 2: Score Your Channels<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Evaluate each of those channels against one another. Score them out based on the number of sales and leads that are generated from the marketing channels. Important metrics you can use to help you score your channels out may include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customer lifetime value. You can use the traditional approach where you use averages or you can get sophisticated and bring in machine learning to do predictive customer lifetime value estimates.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customer reviews and satisfaction metrics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Upsell, downsell, and subscription renewal rates<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ticket volume<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customer profitability<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">What you\u2019re really trying to do here is build a profile of your marketing channels. The main goal is to help you understand the quality of the customers that are coming through each of your channels. Even if you were to score each channel against one another, just looking at these metrics alone can be incredibly valuable in terms of improving your marketing strategy. That\u2019s because when you start looking into these metrics and take a deeper dive into why things are happening the way they do, you will uncover all kinds of opportunities that you can use to supercharge what you\u2019ve got going on in your business today and make it even more powerful. You can also identify what\u2019s not working and try to figure out how to improve it. You can also change your marketing strategy based on your findings.<\/span><\/p>\n<blockquote>\n<h4><b>Channel scoring just takes things a few steps forward.<\/b><\/h4>\n<\/blockquote>\n<h2><span style=\"font-weight: 400;\">Step 3: Create a Channel Scorecard<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Channel Scorecard is a visual representation of your analytical findings. It is a communication and summarization tool. Summarize your findings for each of the metrics by creating a scorecard for each channel.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Step 4: Define a Customer Avatar for Each Channel<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You need to get some behavioral analytics that describe people\u2019s preference and behavior on each of your marketing channels. Generally, it involves going into the actual marketing channel and using their built-in analytics. That is, unless you have a sophisticated marketing analytics recording tool like Keyhole. But for all intents and purposes, you can generally get away with using the in-platform analytics provided on most of the social media channels or through Google Analytics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This information will start giving you an idea of people\u2019s preferences and what they\u2019re really looking for in your company.<\/span><\/p>\n<p><b>Spoiler Alert: It generally isn\u2019t the same thing on each of your different marketing channels &#8211; which is why you have to go into your channel analytics to see what is performing well, what people are loving on each of your channels and then figure out your strategy from there.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Another important part about developing an avatar in each of your channels is, you have to think about your existing customers and consider their personal attributes. Then, make some educated guesses about what types of customers fit into each of the channels in your channel portfolio.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Step 4: Tweak Your Sales and Marketing Strategy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Looking at this customer avatar along with the channel scorecard for each channel, decide what changes you can make to improve channel performance, so that it better supports your company&#8217;s overall sales strategy and goals.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9341 size-large lazyload\" data-src=\"http:\/\/data-mania.com\/blog\/wp-content\/uploads\/2021\/05\/Scorecard-Example-1024x576.png\" alt=\"Channel Scorecard Example\" width=\"1024\" height=\"576\" data-pin-nopin=\"true\" data-srcset=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2021\/05\/Scorecard-Example-1024x576.png 1024w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2021\/05\/Scorecard-Example-300x169.png 300w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2021\/05\/Scorecard-Example-768x432.png 768w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2021\/05\/Scorecard-Example-90x51.png 90w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2021\/05\/Scorecard-Example-1536x864.png 1536w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2021\/05\/Scorecard-Example-600x338.png 600w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2021\/05\/Scorecard-Example-1154x649.png 1154w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2021\/05\/Scorecard-Example.png 1920w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This is a scorecard I created for my channel\u2019s scores for March 2021. This is just an example of what your channel scorecard might look like after you\u2019ve completed the 5-step process described above. In this example, we looked at LinkedIn, Search, Instagram and Email. Watch the video featured above to know how I scored each of these channels in more detail.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately there is no exact cut-and-dry formula to use for assigning a score to a particular channel. You really need to get into your channel numbers and account for which channels are generating the most leads and sales. These metrics should be weighted in importance. Then, look to see how that success is being reflected in the channel data, in terms of customer engagement statistics with your channels. Based on these numbers for each channel, you need to then assign a relative score for all of your sales and marketing channels.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How Channel Scoring is Helpful<\/span><\/h2>\n<ul>\n<li><b>Customer acquisition<\/b><span style=\"font-weight: 400;\">: When you fine-tune your marketing strategy so that it aligns better with your customer desires and expectations along each channel, your marketing ROI will immediately increase. That is going to improve brand trust. It&#8217;ll also make it easier for your company to make sales from within those channels. Hence, it\u2019s lowering the cost of customer acquisition, which is definitely a good thing.<\/span><\/li>\n<li><b>Customer retention<\/b><span style=\"font-weight: 400;\">: Fine-tuning your sales and marketing strategy so that your company keeps on pulse with changes and evolution of its customer desires will help keep your existing customers coming back for more &#8211; driving an up-tick in repeat purchases and word-of-mouth marketing.<\/span><\/li>\n<li><b>New product or service development<\/b>: By using omnichannel analytics and channel scoring in the way discussed above, you\u2019ll have a much more granular view of your customer and his or her preferences. This perspective is, of course, helpful in designing products and services that your customers need, want, and adore.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you liked this article on using omnichannel analytics and channel scoring to improve your marketing strategy and increase ROI, you\u2019d probably get a lot from my <\/span><a href=\"https:\/\/www.data-mania.com\/data-strategy-action-plan\/\"><span style=\"font-weight: 400;\">data strategy action plan<\/span><\/a><span style=\"font-weight: 400;\">. It&#8217;s a step-by-step checklist &amp; collaborative Trello Board planner for data professionals who want to get unstuck &amp; up-leveled into their next promotion by delivering a fail-proof data strategy plan for their data projects.\u00a0<\/span><\/p>\n<h3><a href=\"https:\/\/www.data-mania.com\/data-strategy-action-plan\/\"><span style=\"font-weight: 400;\">Start executing upon our Data Strategy Action Plan today.<\/span><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">You may also love it inside our <\/span><a href=\"https:\/\/www.facebook.com\/groups\/data.leaders.and.entrepreneurs\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Data Leader and Entrepreneur Community on Facebook<\/span><\/a><span style=\"font-weight: 400;\">. It\u2019s chalked full of some of the internet\u2019s most up-and-coming data leaders and entrepreneurs who\u2019ve come together to inspire and uplift one another.\u00a0<\/span><\/p>\n<h3><a href=\"https:\/\/www.facebook.com\/groups\/data.leaders.and.entrepreneurs\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Join our community here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Hey! If you liked this post, I\u2019d really appreciate it if you\u2019d share the love with your peers! Share it on your favorite social network by clicking on one of the share buttons below!\u00a0<\/span><\/p>\n<p><em>NOTE: This description contains affiliate links that allow you to find the items mentioned in this article and support the channel at no cost to you. While this blog may earn minimal sums when the reader uses the links, the reader is in NO WAY obligated to use these links. Thank you for your support!<\/em><\/p>\n<hr\/>\n<p><em>Want a clean, repeatable system for measuring B2B growth? Get the free <a href=\"https:\/\/www.data-mania.com\/growth-metrics-os-email-course\/\"><strong>Growth Metrics OS<\/strong><\/a> \u2014 a 6-day email course for technical founders and operators who want to measure growth and make better decisions.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p><b>Improve sales, reduce churn, and increase ROI<\/b> by scoring and prioritizing your sales and marketing channels based on their performance. This tactical blog post instructs on how to get it done.<\/p>\n","protected":false},"author":1,"featured_media":8079,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[839,582],"tags":[472,464],"class_list":["post-8078","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-plg-retention","category-startups","tag-channel-scoring","tag-omnichannel-analytics","post_format-post-format-gallery"],"_links":{"self":[{"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/posts\/8078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/comments?post=8078"}],"version-history":[{"count":2,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/posts\/8078\/revisions"}],"predecessor-version":[{"id":20280,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/posts\/8078\/revisions\/20280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/media\/8079"}],"wp:attachment":[{"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/media?parent=8078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/categories?post=8078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/tags?post=8078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}