{"id":438,"date":"2026-03-28T22:01:43","date_gmt":"2026-03-29T02:01:43","guid":{"rendered":"http:\/\/wordpress-473092-1485251.cloudwaysapps.com\/?p=438"},"modified":"2026-03-28T22:01:43","modified_gmt":"2026-03-29T02:01:43","slug":"data-mania-summer-series-rois-analytics-week-covering-5-favorite-metrics-measuring-roi-content-marketing-initiatives","status":"publish","type":"post","link":"https:\/\/www.data-mania.com\/blog\/data-mania-summer-series-rois-analytics-week-covering-5-favorite-metrics-measuring-roi-content-marketing-initiatives\/","title":{"rendered":"The Data-Mania summer series on ROIs and analytics is here! This week I am covering my 5 favorite metrics for measuring ROI for content marketing initiatives."},"content":{"rendered":"<p style=\"text-align: justify;\">Hey everybody! Time for round two in the Data-Mania summer series on ROIs and measuring analytics for online growth. In case you missed the first installment, here are\u00a0<strong><a href=\"http:\/\/www.data-mania.com\/index.php\/easyblog\/177-5-great-kpis-for-measuring-content-marketing-roi\" target=\"_blank\" rel=\"noopener noreferrer\">my 5 favorite metrics for measuring ROI for content marketing\u00a0initiatives<\/a><\/strong>. This week, we go a bit broader and look at acquisitions tactics as a whole. The content marketing tactic covered in installment 1 are only a small piece of the broader acquisitions puzzle. Have a look for yourself.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/data-mania.com\/blog\/wp-content\/uploads\/2015\/01\/acquisition.png\"><img decoding=\"async\" data-pin-nopin=\"nopin\" class=\"aligncenter size-full wp-image-9309 lazyload\" data-src=\"http:\/\/data-mania.com\/blog\/wp-content\/uploads\/2015\/01\/acquisition.jpg\" alt=\"acquisition\" width=\"524\" height=\"264\" data-srcset=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2015\/01\/acquisition.jpg 768w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2015\/01\/acquisition-300x151.jpg 300w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2015\/01\/acquisition-90x45.jpg 90w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2015\/01\/acquisition-600x302.jpg 600w\" data-sizes=\"auto, (max-width: 524px) 100vw, 524px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 524px; --smush-placeholder-aspect-ratio: 524\/264;\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">So, what do you think? Did I miss anything that you think is important? If so, please tell me about it in the comments section below.<\/p>\n<hr\/>\n<p><em>Want a clean, repeatable system for measuring B2B growth? Get the free <a href=\"https:\/\/www.data-mania.com\/growth-metrics-os-email-course\/\"><strong>Growth Metrics OS<\/strong><\/a> \u2014 a 6-day email course for technical founders and operators who want to measure growth and make better decisions.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hey everybody! Time for round two in the Data-Mania summer series on ROIs and measuring analytics for online growth. In case you missed the first installment, here are\u00a0my 5 favorite metrics for measuring ROI for content marketing\u00a0initiatives. This week, we go a bit broader and look at acquisitions tactics as a whole. The content marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[843,582],"tags":[91,92,93,50,94,114,115,96,97,116,117,118,52,99,49,119,120,103,104,105,106,107,122,109,123,121],"class_list":["post-438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-benchmarks-metrics","category-startups","tag-activation","tag-analytics","tag-arcgis","tag-big-data","tag-big-data-analytics","tag-big-data-gal","tag-business-intelligence","tag-cloud-analytics","tag-clustering","tag-crimestat","tag-crisis-mapping","tag-dashboards","tag-data-journalism","tag-data-modeling","tag-data-science","tag-data-science-for-dummies","tag-data-vizualization","tag-data-do-good","tag-data4dev","tag-datakind","tag-deep-learning","tag-digital-humanitarian","tag-digital-marketing","tag-ecommerce","tag-elva","tag-network"],"_links":{"self":[{"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/posts\/438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/comments?post=438"}],"version-history":[{"count":2,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/posts\/438\/revisions"}],"predecessor-version":[{"id":20396,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/posts\/438\/revisions\/20396"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/media\/9248"}],"wp:attachment":[{"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/media?parent=438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/categories?post=438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/tags?post=438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}