{"id":431,"date":"2026-05-12T03:54:14","date_gmt":"2026-05-12T07:54:14","guid":{"rendered":"http:\/\/wordpress-473092-1485251.cloudwaysapps.com\/?p=431"},"modified":"2026-05-12T03:54:14","modified_gmt":"2026-05-12T07:54:14","slug":"5-great-kpis-measuring-content-marketing-roi","status":"publish","type":"post","link":"https:\/\/www.data-mania.com\/blog\/5-great-kpis-measuring-content-marketing-roi\/","title":{"rendered":"5 Great KPIs for Measuring Content Marketing ROI"},"content":{"rendered":"<p style=\"text-align: justify;\">Hey everybody! I know that I have been slow in my blog publishing lately, but I have a terrific excuse. I am writing a book about data science!! My book contract requires me to produce 350 pages of content in 20 weeks, hence the reason my publishing has slowed down here. Nonetheless, this blog and my readers are important to me. That is why I am coming out with a Data-Mania summer series on ROIs and analytics. This week I am covering <span style=\"text-decoration: underline;\"><strong>my 5 favorite metrics for measuring ROI for content marketing\u00a0<\/strong><\/span><span style=\"line-height: 1.3em;\"><span style=\"text-decoration: underline;\"><strong>initiatives<\/strong><\/span>.<\/span><\/p>\n<p><a href=\"http:\/\/data-mania.com\/blog\/wp-content\/uploads\/2015\/01\/ROIs-for-Content-Marketing-01.jpg\"><img decoding=\"async\" data-pin-nopin=\"nopin\" class=\"wp-image-434 aligncenter lazyload\" data-src=\"http:\/\/data-mania.com\/blog\/wp-content\/uploads\/2015\/01\/ROIs-for-Content-Marketing-01.jpg\" alt=\"ROIs for Content Marketing-01\" width=\"542\" height=\"295\" data-srcset=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2015\/01\/ROIs-for-Content-Marketing-01.jpg 1100w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2015\/01\/ROIs-for-Content-Marketing-01-300x164.jpg 300w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2015\/01\/ROIs-for-Content-Marketing-01-768x419.jpg 768w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2015\/01\/ROIs-for-Content-Marketing-01-1024x558.jpg 1024w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2015\/01\/ROIs-for-Content-Marketing-01-90x49.jpg 90w\" data-sizes=\"auto, (max-width: 542px) 100vw, 542px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 542px; --smush-placeholder-aspect-ratio: 542\/295;\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">So, what do you think? Got any metrics to add? If so, please mention them in the comments section below. Also, if you&#8217;re interested in knowing more about the perfect metrics to watch when growing your business, check out\u00a0<a href=\"http:\/\/amzn.to\/1okZ6Ht\" target=\"_blank\" rel=\"noopener\">Lean Analytics: Use Data to Build a Better Startup Faster<\/a>.<\/p>\n<p style=\"text-align: justify;\">\n<hr\/>\n<p><em>Want a clean, repeatable system for measuring B2B growth? Get the free <a href=\"https:\/\/www.data-mania.com\/growth-metrics-os-email-course\/\"><strong>Growth Metrics OS<\/strong><\/a> \u2014 a 6-day email course for technical founders and operators who want to measure growth and make better decisions.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hey everybody! I know that I have been slow in my blog publishing lately, but I have a terrific excuse. I am writing a book about data science!! My book contract requires me to produce 350 pages of content in 20 weeks, hence the reason my publishing has slowed down here. Nonetheless, this blog and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_wp_convertkit_post_meta":{"form":"-1","landing_page":"","tag":"0","restrict_content":"0"},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[843,582],"tags":[91,92,93,50,94,114,115,96,97,116,117,118,52,99,49,119,120,103,104,105,106,107,122,109,121],"class_list":["post-431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-benchmarks-metrics","category-startups","tag-activation","tag-analytics","tag-arcgis","tag-big-data","tag-big-data-analytics","tag-big-data-gal","tag-business-intelligence","tag-cloud-analytics","tag-clustering","tag-crimestat","tag-crisis-mapping","tag-dashboards","tag-data-journalism","tag-data-modeling","tag-data-science","tag-data-science-for-dummies","tag-data-vizualization","tag-data-do-good","tag-data4dev","tag-datakind","tag-deep-learning","tag-digital-humanitarian","tag-digital-marketing","tag-ecommerce","tag-network"],"_links":{"self":[{"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/posts\/431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/comments?post=431"}],"version-history":[{"count":2,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/posts\/431\/revisions"}],"predecessor-version":[{"id":20397,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/posts\/431\/revisions\/20397"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/media\/9250"}],"wp:attachment":[{"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/media?parent=431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/categories?post=431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/tags?post=431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}