{"id":17751,"date":"2026-04-05T01:46:58","date_gmt":"2026-04-05T05:46:58","guid":{"rendered":"https:\/\/www.data-mania.com\/blog\/?p=17751"},"modified":"2026-04-05T01:46:58","modified_gmt":"2026-04-05T05:46:58","slug":"b2b-marketing-roi-benchmarks-2025","status":"publish","type":"post","link":"https:\/\/www.data-mania.com\/blog\/b2b-marketing-roi-benchmarks-2025\/","title":{"rendered":"B2B Marketing ROI Benchmarks 2026: What Actually Works (And What Doesn&#8217;t)"},"content":{"rendered":"\n<p>If you\u2019re leading a tech company in 2026, the pressure isn\u2019t <em>just<\/em> on your marketing team\u2014it\u2019s also on you to <a href=\"https:\/\/www.data-mania.com\/blog\/when-to-hire-a-fractional-cmo\/\" style=\"display: inline;\">know when to hire a fractional CMO<\/a> to ensure every growth dollar extends runway and drives revenue. Here\u2019s what you need to know about B2B marketing ROI benchmarks and how the smartest founders are allocating budgets right now.<\/p>\n<p>I\u2019ve spent years studying what really drives revenue in B2B marketing. Here\u2019s what I\u2019m seeing\u2026<\/p>\n<p>With capital scarce and growth targets high, founders can no longer afford blind marketing bets. The question isn\u2019t <em>if<\/em> your spend works, it\u2019s how soon it fuels pipeline and revenue.<\/p>\n<p><strong>Quick wins you need to know:<\/strong><\/p>\n<ul>\n<li> <strong>Top ROI Performers<\/strong>: SEO leads with a 748% ROI, followed by email marketing at 261%, and webinars at 213%. <\/li>\n<li> <strong>Quick Wins<\/strong>: PPC campaigns deliver a 36% ROI but break even in just four months. <\/li>\n<li> <strong>Trends Shaping ROI<\/strong>: AI adoption, personalized experiences, mobile optimization, and video marketing are driving better results. <\/li>\n<li> <strong>Funnel Focus<\/strong>: Top-of-funnel efforts like SEO build awareness, while bottom-of-funnel strategies like free trials drive conversions. <\/li>\n<\/ul>\n<p>My advice? Invest in data-driven tools, refine your B2B marketing ROI benchmarks over time, and find that sweet spot between short-term results and long-term growth. <a href=\"https:\/\/www.data-mania.com\/blog\/best-gtm-engineering-tools-2026-how-to-choose\/\" style=\"display: inline;\">As with everything we do<\/a> at Data-Mania, the goal here is as much about maximizing every marketing dollar as it is about aligning your efforts with real business outcomes.<\/p>\n<h2 id=\"unlocking-b2b-marketing-insights-according-to-fedor-simic\" tabindex=\"-1\" class=\"sb h2-sbb-cls\">Unlocking B2B Marketing Insights according to Fedor Simic<\/h2>\n<p> <iframe class=\"sb-iframe\" src=\"https:\/\/www.youtube.com\/embed\/ohSYs6TVqCs\" frameborder=\"0\" loading=\"lazy\" allowfullscreen style=\"width: 100%; height: auto; aspect-ratio: 16\/9;\"><\/iframe><\/p>\n<h2 id=\"2026-b2b-marketing-roi-benchmarks-overview\" tabindex=\"-1\" class=\"sb h2-sbb-cls\">2026 B2B Marketing ROI Benchmarks Overview<\/h2>\n<p>Let me be straight with you: understanding how your marketing stacks up against industry benchmarks is absolutely crucial for making smart budget calls. I&#8217;ve spent years looking at this data, and recent findings reveal some pretty significant differences in ROI across channels and sectors. These insights give us a much clearer picture of what&#8217;s actually driving success in today&#8217;s competitive environment.<\/p>\n<p>Let&#8217;s dig into the real numbers so we&#8217;re working from solid ground, not just gut feelings.<\/p>\n<h3 id=\"average-roi-across-industries\" tabindex=\"-1\">Average ROI Across Industries<\/h3>\n<p>On average, <strong>B2B marketing delivers a 5:1 ROI<\/strong>, meaning companies earn $5 for every dollar spent <a href=\"https:\/\/www.grow-corp.com\/b2b-marketing-benchmarks-guide\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[2]<\/sup><\/a>. That means for every dollar you invest, you&#8217;re getting five dollars back. Not bad, right?<\/p>\n<p>But here&#8217;s where it gets interesting: this figure varies wildly depending on your marketing channel and industry.<\/p>\n<p>Let me break down the B2B marketing ROI benchmarks that matter most:<\/p>\n<ul>\n<li> <strong>SEO remains a top performer<\/strong>, boasting a <strong>748% ROI<\/strong> for B2B companies <a href=\"https:\/\/firstpagesage.com\/seo-blog\/marketing-roi-by-channel\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[5]<\/sup><\/a>. It typically breaks even in 9 months and achieves a 9.1 ROAS over three years <a href=\"https:\/\/www.grow-corp.com\/b2b-marketing-benchmarks-guide\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[2]<\/sup><\/a>. <\/li>\n<li> <strong>Email marketing<\/strong> provides a <strong>261% ROI<\/strong>, with a break-even point of 7 months and a 3.5 ROAS <a href=\"https:\/\/www.grow-corp.com\/b2b-marketing-benchmarks-guide\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[2]<\/sup><\/a>. B2B email campaigns average a <strong>2.4% conversion rate<\/strong>, slightly trailing B2C campaigns at 2.8% <a href=\"https:\/\/www.hubspot.com\/marketing-statistics\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[3]<\/sup><\/a>. <\/li>\n<li> <strong>Webinars<\/strong> generate an average <strong>213% ROI<\/strong>, with B2B SaaS companies seeing peaks of <strong>430% ROI<\/strong>. This makes webinars especially effective for businesses offering complex solutions that benefit from in-depth, educational content <a href=\"https:\/\/www.grow-corp.com\/b2b-marketing-benchmarks-guide\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[2]<\/sup><\/a>. <\/li>\n<li> <strong>LinkedIn\u2019s ROI varies by strategy<\/strong>: organic content delivers a <strong>192% ROI<\/strong>, while paid campaigns achieve <strong>229% ROI<\/strong> <a href=\"https:\/\/www.grow-corp.com\/b2b-marketing-benchmarks-guide\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[2]<\/sup><\/a>. Notably, LinkedIn boasts a visitor-to-lead conversion rate of <strong>2.74%<\/strong>, outpacing Twitter (0.69%) and Facebook (0.77%) <a href=\"https:\/\/www.grow-corp.com\/b2b-marketing-benchmarks-guide\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[2]<\/sup><\/a>. <\/li>\n<li> <strong>PPC campaigns<\/strong> offer a more modest <strong>36% ROI<\/strong>, but with a quick break-even period of 4 months. This makes them appealing for businesses seeking faster results <a href=\"https:\/\/www.grow-corp.com\/b2b-marketing-benchmarks-guide\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[2]<\/sup><\/a>. <\/li>\n<\/ul>\n<blockquote>\n<p>&quot;Think of industry benchmarks as a reference point. Every business has unique dynamics &#8211; its audience, goals and challenges. The key is to use industry data as a baseline, then refine your benchmarks to reflect your own performance and priorities.&quot;<\/p>\n<ul>\n<li>Meg Cintorino, VP of Marketing, Head of Strategy &amp; Delivery, Conveyor Marketing Group <a href=\"https:\/\/www.conveyormg.com\/resources\/blogs\/b2b-marketing-roi-benchmarks\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[1]<\/sup><\/a><\/li>\n<\/ul>\n<\/blockquote>\n<p>These B2B marketing ROI benchmarks give us a foundation for exploring how individual channels perform in greater detail. But before we dive into specific channels, let&#8217;s look at the broader trends shaping ROI in 2026.<\/p>\n<h3 id=\"key-roi-trends-in-2026\" tabindex=\"-1\">Key ROI Trends in 2026<\/h3>\n<p>Beyond just the numbers, there are some fascinating trends reshaping how we measure and achieve ROI. Understanding these trends is crucial for setting realistic B2B marketing ROI targets for your own organization.<\/p>\n<ul>\n<li> <strong>AI is gaining serious momentum<\/strong>: Nearly <strong>47% of marketers plan to expand AI use<\/strong> in their strategies <a href=\"https:\/\/www.leadforensics.com\/blog\/24-must-know-b2b-marketing-statistics-for-2025\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[4]<\/sup><\/a>. AI is primarily being used for audience segmentation, personalized content, and optimizing campaigns. <\/li>\n<li> <strong>Personalization drives results<\/strong>: About <strong>80% of business buyers are more likely to purchase from companies offering tailored experiences<\/strong>. Account-Based Marketing (ABM) is a standout strategy, favored by <strong>41% of B2B marketers<\/strong> <a href=\"https:\/\/www.leadforensics.com\/blog\/24-must-know-b2b-marketing-statistics-for-2025\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[4]<\/sup><\/a>. <\/li>\n<li> <strong>Mobile optimization is critical<\/strong>: With <strong>mobile accounting for nearly 48% of B2B ad spend in 2023<\/strong>, it\u2019s projected to surpass 50% by 2025 <a href=\"https:\/\/www.leadforensics.com\/blog\/24-must-know-b2b-marketing-statistics-for-2025\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[4]<\/sup><\/a>. Businesses without mobile-friendly campaigns are likely seeing diminished ROI. <\/li>\n<li> <strong>Video marketing is on the rise<\/strong>: A whopping <strong>87% of B2B marketers plan to invest in video in 2025<\/strong> <a href=\"https:\/\/www.leadforensics.com\/blog\/24-must-know-b2b-marketing-statistics-for-2025\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[4]<\/sup><\/a>. Video\u2019s ability to engage viewers and improve information retention makes it a priority. <\/li>\n<li> <strong>Social media&#8217;s influence is growing<\/strong>: Around <strong>84% of B2B buyers rely on social media for insights during their purchasing journey<\/strong> <a href=\"https:\/\/www.leadforensics.com\/blog\/24-must-know-b2b-marketing-statistics-for-2025\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[4]<\/sup><\/a>. LinkedIn continues to dominate, generating <strong>4 out of 5 B2B leads from social platforms<\/strong> <a href=\"https:\/\/www.leadforensics.com\/blog\/24-must-know-b2b-marketing-statistics-for-2025\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[4]<\/sup><\/a>. <\/li>\n<li> <strong>ROI accountability is increasing<\/strong>: With <strong>70% of B2B marketers under pressure to prove ROI<\/strong>, there\u2019s a stronger focus on attribution tools and <a href=\"https:\/\/www.data-mania.com\/blog\/ai-powered-roi-forecasting-with-data-sync\/\" style=\"display: inline;\">advanced measurement techniques<\/a> <a href=\"https:\/\/www.leadforensics.com\/blog\/24-must-know-b2b-marketing-statistics-for-2025\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[4]<\/sup><\/a>. <\/li>\n<li> <strong>Content marketing remains essential<\/strong>: About <strong>83% of B2B content focuses on building brand awareness<\/strong> <a href=\"https:\/\/www.leadforensics.com\/blog\/24-must-know-b2b-marketing-statistics-for-2025\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[4]<\/sup><\/a>. Long-form content is gaining traction, with the average Google first-page result containing <strong>1,447 words<\/strong> <a href=\"https:\/\/www.leadforensics.com\/blog\/24-must-know-b2b-marketing-statistics-for-2025\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[4]<\/sup><\/a>. <\/li>\n<\/ul>\n<p>What do these trends tell us? The most effective B2B marketers in 2026 are blending short-term tactics with long-term investments in owned media. They&#8217;re also leveraging technology to maximize personalization and efficiency at scale. If you&#8217;re not doing both, you&#8217;re falling behind.<\/p>\n<h2 id=\"channel-specific-roi-benchmarks\" tabindex=\"-1\" class=\"sb h2-sbb-cls\">Channel-Specific ROI Benchmarks<\/h2>\n<p>When it comes to digital marketing, understanding how each channel performs can help you make smarter decisions about where to put your money. Different platforms yield wildly different returns, and knowing these variations can guide you toward better results. Often, achieving these results requires a <a href=\"https:\/\/www.data-mania.com\/blog\/fractional-cmo-startups-gtm-engineering-approach\/\" style=\"display: inline;\">GTM engineering approach<\/a> focused on systems rather than just individual campaigns. Let&#8217;s take a closer look at how major digital marketing channels stack up in our B2B marketing ROI <a href=\"https:\/\/www.grow-corp.com\/b2b-marketing-benchmarks-guide\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">benchmarks<\/a> analysis.<\/p>\n<h3 id=\"paid-media-and-ppc-campaigns\" tabindex=\"-1\">Paid Media and PPC Campaigns<\/h3>\n<p><strong>Pay-per-click (PPC) advertising<\/strong> is a go-to for businesses needing fast results, but the returns can vary depending on your strategy and platform.<\/p>\n<ul>\n<li> <strong>Google Ads<\/strong> consistently delivers strong results, with an average return of $2 for every $1 spent &#8211; equaling a 200% ROI <a href=\"https:\/\/www.websitebuilderexpert.com\/marketing\/digital-marketing-roi-statistics\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[9]<\/sup><\/a>. Across industries, PPC campaigns typically see a 36% ROI and a 1.55 return on ad spend (ROAS) over three years, with most breaking even within four months <a href=\"https:\/\/www.grow-corp.com\/b2b-marketing-benchmarks-guide\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[2]<\/sup><\/a>. <\/li>\n<li> <strong>LinkedIn paid ads<\/strong> shine for B2B companies, with a 192% ROI and a 2.30 ROAS, far outperforming Facebook ads, which average 87% ROI and a 1.80 ROAS <a href=\"https:\/\/www.grow-corp.com\/b2b-marketing-benchmarks-guide\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[2]<\/sup><\/a>. LinkedIn&#8217;s professional audience makes it a favorite for high-quality leads, with 40% of B2B marketers ranking it as their top channel for lead generation <a href=\"https:\/\/www.hubspot.com\/marketing-statistics\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[3]<\/sup><\/a>. <\/li>\n<\/ul>\n<p>Here&#8217;s a pro tip: For optimized results, B2B companies using paid media can achieve an impressive 8:1 ROI and a 45:1 ROAS with advanced tracking systems in place <a href=\"https:\/\/tavanoteam.com\/digital-marketing\/mastering-paid-media-strategies-in-2025-the-b2b-guide\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[7]<\/sup><\/a>. A smart approach might start with Google Ads to capture high-intent searches, followed by retargeting campaigns to re-engage interested visitors. For building brand awareness, platforms like LinkedIn, YouTube, and Meta work well for video storytelling <a href=\"https:\/\/tavanoteam.com\/digital-marketing\/mastering-paid-media-strategies-in-2025-the-b2b-guide\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[7]<\/sup><\/a>.<\/p>\n<h3 id=\"seo-and-content-marketing\" tabindex=\"-1\">SEO and Content Marketing<\/h3>\n<p>If you&#8217;re looking for long-term gains (and you should be), <strong>SEO and content marketing<\/strong> are hard to beat in the B2B marketing ROI benchmarks.<\/p>\n<ul>\n<li><strong>Search engine optimization (SEO)<\/strong> offers some of the highest returns, with a 748% ROI and a 9.10 ROAS over three years <a href=\"https:\/\/www.grow-corp.com\/b2b-marketing-benchmarks-guide\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[2]<\/sup><\/a>. Some studies even report a staggering 2,200% ROI, or $22 earned for every dollar spent <a href=\"https:\/\/www.websitebuilderexpert.com\/marketing\/digital-marketing-roi-statistics\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[9]<\/sup><\/a>. Organic search is especially lucrative for B2B companies, driving twice the revenue of other channels and accounting for 76% of website traffic <a href=\"https:\/\/ninjapromo.io\/b2b-marketing-channels\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[8]<\/sup><\/a>. SEO leads are also highly effective, converting at 14.6% compared to just 1.7% for outbound marketing <a href=\"https:\/\/empathyfirstmedia.com\/comprehensive-digital-marketing-roi-guide-2025\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[11]<\/sup><\/a>.<\/li>\n<\/ul>\n<blockquote>\n<p>&quot;Organic search remains one of the most cost-effective channels for driving traffic and leads. Investing in SEO ensures long-term visibility without ongoing ad spend.&quot; &#8211; Marsha Forrester, Director of Marketing and Operations, Downstreet Digital <a href=\"https:\/\/www.designrush.com\/agency\/digital-marketing\/trends\/digital-marketing-channels-roi-comparison\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[10]<\/sup><\/a><\/p>\n<\/blockquote>\n<ul>\n<li><strong>Content marketing<\/strong> complements SEO by boosting brand visibility. Long-form content, in particular, performs well &#8211; Google&#8217;s first-page results average 1,447 words <a href=\"https:\/\/www.leadforensics.com\/blog\/24-must-know-b2b-marketing-statistics-for-2025\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[4]<\/sup><\/a>.<\/li>\n<\/ul>\n<p><strong>Email marketing<\/strong> also pairs nicely with SEO, offering a 261% ROI, a 3.50 ROAS, and a seven-month break-even period <a href=\"https:\/\/www.grow-corp.com\/b2b-marketing-benchmarks-guide\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[2]<\/sup><\/a>. Some campaigns report even better returns, generating $36 to $40 for every dollar spent <a href=\"https:\/\/www.designrush.com\/agency\/digital-marketing\/trends\/digital-marketing-channels-roi-comparison\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[10]<\/sup><\/a>.<\/p>\n<blockquote>\n<p>&quot;I still feel like email is one of the most powerful channels out there. If you have a good-sized list, email platforms are fairly inexpensive for the amount of clicks you can get to your website. Planning your emails strategically can easily be one of the most powerful marketing channels in your toolbox.&quot; &#8211; Maciej Fita, Founder, Brandignity <a href=\"https:\/\/www.designrush.com\/agency\/digital-marketing\/trends\/digital-marketing-channels-roi-comparison\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[10]<\/sup><\/a><\/p>\n<\/blockquote>\n<h3 id=\"webinars-and-virtual-events\" tabindex=\"-1\">Webinars and Virtual Events<\/h3>\n<p>For B2B companies, especially in industries like SaaS, <strong>webinars<\/strong> have become a standout channel for educating prospects and building trust.<\/p>\n<ul>\n<li> Webinars deliver an average ROI of 213%, with SaaS companies seeing peaks of 430% ROI <a href=\"https:\/\/www.grow-corp.com\/b2b-marketing-benchmarks-guide\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[2]<\/sup><\/a>. They also boast a 4.95 ROAS and a nine-month break-even period, making them a strong option for long-term value <a href=\"https:\/\/www.grow-corp.com\/b2b-marketing-benchmarks-guide\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[2]<\/sup><\/a>. <\/li>\n<li> The key to webinar success lies in their ability to showcase expertise while fostering trust. To maximize their impact, promote webinars through social media, email campaigns, and partnerships <a href=\"https:\/\/livestorm.co\/webinar-report-benchmark\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[6]<\/sup><\/a>. Focus on delivering engaging, educational content rather than pushing hard sales. <\/li>\n<\/ul>\n<p>Here&#8217;s a strategy I&#8217;ve seen work really well: repurpose your webinar content to amplify its value. Turn one session into blog posts, social media clips, and email campaigns. Pair webinars with <strong>video marketing<\/strong> to boost results even further. Short-form videos, particularly those under 90 seconds, retain 50% of viewers and deliver over a 30% ROI.<\/p>\n<p>One critical point: proper tracking via a <a href=\"https:\/\/www.data-mania.com\/blog\/b2b-saas-dashboard\/\" style=\"display: inline;\">B2B SaaS dashboard<\/a> is essential to measure webinar success fully. Many companies miss the mark by failing to connect attendance with eventual conversions, which leads to seriously undervaluing this channel in their B2B Marketing ROI Benchmarks.<\/p>\n<p>Here&#8217;s a quick reference table of the B2B marketing ROI benchmarks we&#8217;ve covered:<\/p>\n<table style=\"width:100%;\">\n<thead>\n<tr>\n<th>Channel<\/th>\n<th>ROI<\/th>\n<th>ROAS<\/th>\n<th>Break-Even Time<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>SEO<\/td>\n<td>748%<\/td>\n<td>9.10<\/td>\n<td>9 months<\/td>\n<\/tr>\n<tr>\n<td>Webinars<\/td>\n<td>430%<\/td>\n<td>4.95<\/td>\n<td>9 months<\/td>\n<\/tr>\n<tr>\n<td>Email Marketing<\/td>\n<td>261%<\/td>\n<td>3.50<\/td>\n<td>7 months<\/td>\n<\/tr>\n<tr>\n<td>LinkedIn Organic<\/td>\n<td>229%<\/td>\n<td>2.75<\/td>\n<td>5 months<\/td>\n<\/tr>\n<tr>\n<td>LinkedIn Paid<\/td>\n<td>192%<\/td>\n<td>2.30<\/td>\n<td>5 months<\/td>\n<\/tr>\n<tr>\n<td>Facebook Ads<\/td>\n<td>87%<\/td>\n<td>1.80<\/td>\n<td>3 months<\/td>\n<\/tr>\n<tr>\n<td>PPC\/SEM<\/td>\n<td>36%<\/td>\n<td>1.55<\/td>\n<td>4 months<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h6 id=\"sbb-itb-e8c8399\" class=\"sb-banner\" style=\"display: none;color:transparent;\">sbb-itb-e8c8399<\/h6>\n<h2 id=\"funnel-stage-and-industry-variations\" tabindex=\"-1\" class=\"sb h2-sbb-cls\">Funnel Stage and Industry Variations<\/h2>\n<p>When it comes to ROI, both the stage of the buyer&#8217;s journey and your specific industry play a huge role. Understanding how these factors influence outcomes can help you set achievable goals and allocate your marketing budget more effectively using a <a href=\"https:\/\/www.data-mania.com\/marketing-optimization-toolkit\/\" style=\"display: inline;\">B2B marketing ROI scorecard<\/a>. Let&#8217;s break down the B2B marketing ROI benchmarks by funnel stage and industry.<\/p>\n<h3 id=\"roi-by-funnel-stage\" tabindex=\"-1\">ROI by Funnel Stage<\/h3>\n<p><strong>Top-of-funnel (TOFU)<\/strong> activities, like SEO, educational content, and social media, focus on building brand awareness. They tend to show a lower immediate ROI because you&#8217;re targeting a broad audience, many of whom aren&#8217;t ready to buy yet.<\/p>\n<p><strong>Middle-of-funnel (MOFU)<\/strong> efforts, on the other hand, yield better returns by engaging prospects who are already interested. For instance, email marketing boasts an impressive 340% ROI, while personalization makes customers 80% more likely to make a purchase. Drip campaigns also help, increasing sales by 20% <a href=\"https:\/\/improvado.io\/blog\/b2b-marketing-attribution\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[13]<\/sup><\/a><a href=\"https:\/\/growleads.io\/blog\/b2b-sales-funnel-secrets-what-top-brands-do-differently-in-2025\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[14]<\/sup><\/a>.<\/p>\n<p><strong>Bottom-of-funnel (BOFU)<\/strong> strategies, such as free trials, deliver the highest immediate ROI, with free trials driving 66% of B2B conversions <a href=\"https:\/\/growleads.io\/blog\/b2b-sales-funnel-secrets-what-top-brands-do-differently-in-2025\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[14]<\/sup><\/a>.<\/p>\n<blockquote>\n<p>&quot;Personalization makes customers 80% more likely to purchase and improves engagement by more than 3\u00d7.&quot; &#8211; McKinsey <a href=\"https:\/\/improvado.io\/blog\/b2b-marketing-attribution\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[13]<\/sup><\/a><\/p>\n<\/blockquote>\n<p>Here&#8217;s something that surprised me: only 9% of marketers feel confident in their sales funnel strategies, which can lead to inefficient budget use <a href=\"https:\/\/growleads.io\/blog\/b2b-sales-funnel-secrets-what-top-brands-do-differently-in-2025\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[14]<\/sup><\/a>. Yet, companies with strong multi-channel approaches retain 89% of their customers, compared to just 33% for those with weaker strategies <a href=\"https:\/\/growleads.io\/blog\/b2b-sales-funnel-secrets-what-top-brands-do-differently-in-2025\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[14]<\/sup><\/a>. The lesson? Invest in understanding your funnel.<\/p>\n<p>Don\u2019t forget about <strong>retention and advocacy<\/strong>, which often fly under the radar but can be incredibly profitable. A mere 5% increase in customer retention can drive profits up by 25% to 95% for B2B businesses <a href=\"https:\/\/quickmail.com\/b2b-sales-funnel\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[16]<\/sup><\/a>. Plus, content shared by employees generates eight times more engagement than content shared directly by brands <a href=\"https:\/\/growleads.io\/blog\/b2b-sales-funnel-secrets-what-top-brands-do-differently-in-2025\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[14]<\/sup><\/a>.<\/p>\n<p>While funnel performance varies, industry-specific factors add another layer of complexity to ROI expectations.<\/p>\n<h3 id=\"roi-by-industry-vertical\" tabindex=\"-1\">ROI by Industry Vertical<\/h3>\n<p>Your industry can significantly shape your conversion rates and ROI benchmarks. For example, legal services lead with an average conversion rate of 7.4%, while software development lags at 1.1% <a href=\"https:\/\/firstpagesage.com\/reports\/b2b-conversion-rates-by-industry-fc\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[15]<\/sup><\/a>. These differences are largely driven by the nature of each industry.<\/p>\n<p>SaaS companies often excel with account-based marketing (ABM), with 79% of marketers reporting that ABM delivers better ROI than other strategies <a href=\"https:\/\/growleads.io\/blog\/b2b-sales-funnel-secrets-what-top-brands-do-differently-in-2025\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[14]<\/sup><\/a>. This works well for subscription models, which focus on building long-term customer value and can justify higher acquisition costs.<\/p>\n<p>Advancements in technology, like <a href=\"https:\/\/www.data-mania.com\/blog\/ai-growth-marketing-forecasting-use-cases\/\" style=\"display: inline;\">AI-powered campaigns<\/a>, are also reshaping ROI dynamics. AI can improve lead quality by 37%, shorten sales cycles by 28%, and triple engagement levels <a href=\"https:\/\/www.cognism.com\/blog\/how-to-build-better-b2b-marketing-funnels\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[12]<\/sup><\/a>. For B2B social media leads, LinkedIn remains the top-performing platform <a href=\"https:\/\/growleads.io\/blog\/b2b-sales-funnel-secrets-what-top-brands-do-differently-in-2025\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[14]<\/sup><\/a>.<\/p>\n<p>Understanding these industry-specific trends allows you to set realistic B2B marketing ROI benchmarks. For example, while a 2% conversion rate might be excellent in software development, it could signal a problem in legal services. Context matters when assessing your marketing ROI.<\/p>\n<h2 id=\"strategies-for-benchmarking-and-improving-roi\" tabindex=\"-1\" class=\"sb h2-sbb-cls\">Strategies for Benchmarking and Improving ROI<\/h2>\n<p>Setting practical B2B marketing ROI benchmarks involves creating a flexible framework that combines the right tools, skilled leadership, and strategic thinking to achieve measurable results. Let&#8217;s talk about how to actually do this in a way that doesn&#8217;t make your head spin.<\/p>\n<h3 id=\"using-real-time-attribution-tools\" tabindex=\"-1\">Using Real-Time Attribution Tools<\/h3>\n<p><a href=\"https:\/\/www.data-mania.com\/blog\/how-to-choose-cross-channel-attribution-tools-for-b2b\/\" style=\"display: inline;\">Cross-channel attribution tools<\/a> are now indispensable for B2B marketers looking to make quick, data-driven decisions. These platforms provide up-to-the-minute analytics that allow for timely adjustments to campaigns and strategies. However, data accuracy remains a significant hurdle, with 56% of B2B marketers identifying it as a major challenge in assessing campaign effectiveness <a href=\"https:\/\/extu.com\/blog\/b2b-attribution-tools-what-matters\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[17]<\/sup><\/a>. This issue is further complicated by the complexity of B2B buying processes, which often involve an average of 13 decision-makers and 89% of purchases requiring input from multiple departments <a href=\"https:\/\/extu.com\/blog\/b2b-attribution-tools-what-matters\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[17]<\/sup><\/a>.<\/p>\n<p>Customer Data Platforms (CDPs) help tackle this problem by consolidating scattered data into a single, unified view of the customer journey. Instead of juggling information from separate CRMs, email platforms, and ad accounts, CDPs centralize it, making it easier to identify which touchpoints truly drive conversions.<\/p>\n<p>Multi-touch attribution models also provide a more detailed perspective by evaluating every step of the buyer\u2019s journey <a href=\"https:\/\/dreamdata.io\/library\/roi-vs-roas\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[18]<\/sup><\/a>. Unlike last-click attribution, which credits only the final interaction, these models highlight the role of each engagement in leading to a conversion. Additionally, integrating offline conversion data into digital advertising platforms can improve Return on Ad Spend (ROAS) by prioritizing high-quality leads over superficial online metrics <a href=\"https:\/\/dreamdata.io\/library\/roi-vs-roas\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[18]<\/sup><\/a>.<\/p>\n<p>Business Intelligence (BI) tools take this a step further by turning fragmented data into actionable insights. With customizable reports and real-time updates, these tools empower marketers to quickly identify what\u2019s working and adjust their strategies.<\/p>\n<blockquote>\n<p>&quot;Attribution tools should give you more than metrics &#8211; they should give you the power to act with confidence. No more guesswork. No more data silos. No more explaining soft metrics to a skeptical CFO.&quot; \u2013 Savannah Bobo, Senior Copywriter at Extu <a href=\"https:\/\/extu.com\/blog\/b2b-attribution-tools-what-matters\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[17]<\/sup><\/a><\/p>\n<\/blockquote>\n<p>These tools provide the foundation for strategic refinement, which fractional CMOs can help optimize.<\/p>\n<h3 id=\"integrating-fractional-cmo-services\" tabindex=\"-1\">Integrating Fractional CMO Services<\/h3>\n<p>A lack of senior marketing leadership can hold back ROI growth. Companies that utilize fractional CMOs report revenue growth of 29%, compared to 19% for those without.<\/p>\n<p>A fractional CMO brings senior-level expertise on a part-time or contract basis, offering strategic leadership without the expense of a full-time hire. These professionals guide marketing strategies, oversee campaigns, and manage cross-functional teams &#8211; all while delivering cost savings, typically at 50-75% less than the salary and benefits of a full-time CMO. Their responsibilities often include crafting marketing plans, refining brand positioning, executing <a href=\"https:\/\/www.data-mania.com\/blog\/saas-go-to-market-strategy-step-by-step-framework\/\" style=\"display: inline;\">go-to-market strategies<\/a>, leading teams, and tracking performance.<\/p>\n<p>For technology companies, services like those offered by Data-Mania provide tailored fractional CMO support. With founder Lillian Pierson\u2019s expertise in marketing leadership and data &amp; AI consulting, Data-Mania combines technical knowledge with strategic marketing &#8211; a particularly valuable mix for AI startups, data platforms, cybersecurity firms, and other tech-driven businesses.<\/p>\n<p>Fractional CMOs often integrate seamlessly with existing teams, offering both routine oversight and specialized support. Their rates typically range from $200 to $500 per hour, with monthly retainers starting at $1,000 and going beyond $10,000, depending on the scope of work <a href=\"https:\/\/hpzmarketing.com\/fractional-cmo-cost\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[20]<\/sup><\/a>.<\/p>\n<p>This type of leadership bridges data-driven insights with actionable strategies, helping companies balance short-term wins with long-term growth.<\/p>\n<h3 id=\"balancing-short-term-and-long-term-goals\" tabindex=\"-1\">Balancing Short-Term and Long-Term Goals<\/h3>\n<p>B2B marketers face the challenge of balancing immediate results with long-term brand development. While real-time insights and strategic leadership are critical, it\u2019s equally important to weigh short-term performance against the broader goal of building brand equity. Data shows that 36% of B2B budgets are allocated to lead generation, 30% to brand building, and 20% to demand generation <a href=\"https:\/\/www.conveyormg.com\/resources\/blogs\/b2b-marketing-roi-benchmarks\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[1]<\/sup><\/a>. Additionally, 52% of businesses planned to increase their B2B budgets, highlighting the growing competition for attention <a href=\"https:\/\/www.conveyormg.com\/resources\/blogs\/b2b-marketing-roi-benchmarks\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[1]<\/sup><\/a>.<\/p>\n<p>Start by defining clear business goals, whether it\u2019s driving revenue, acquiring new customers, or increasing brand awareness. Set measurable objectives for both immediate and long-term outcomes. Use historical data from sales and CRM systems to establish realistic baseline conversion rates throughout the funnel, from leads to closed deals. While brand-building efforts might not deliver instant results, they play a crucial role in enhancing overall funnel performance over time.<\/p>\n<p>Run pilot campaigns to refine benchmarks and recognize that different channels serve different purposes. For example, while 95% of B2B businesses use social media for growth, engagement rates vary significantly &#8211; LinkedIn averages 2%, while Facebook and X (formerly Twitter) see engagement rates of 0.4% and 0.5%, respectively <a href=\"https:\/\/www.conveyormg.com\/resources\/blogs\/b2b-marketing-roi-benchmarks\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[1]<\/sup><\/a>.<\/p>\n<blockquote>\n<p>&quot;Setting ROI benchmarks for the first time is about creating a starting point, not achieving perfection. It&#8217;s better to have an informed baseline to work from than to operate without any measurable goals. As you gather more data, those benchmarks will evolve and become sharper, but the key is to start with metrics that align with your business priorities.&quot; \u2013 Meg Cintorino, VP of Marketing, Head of Strategy &amp; Delivery, Conveyor Marketing Group <a href=\"https:\/\/www.conveyormg.com\/resources\/blogs\/b2b-marketing-roi-benchmarks\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[1]<\/sup><\/a><\/p>\n<\/blockquote>\n<p>Utilize your tech stack &#8211; including analytics platforms, CRMs, and marketing automation tools &#8211; to monitor both short-term performance and long-term trends. This integrated approach ensures that your marketing investments remain aligned with your overarching business objectives.<\/p>\n<h2 id=\"conclusion-and-key-takeaways\" tabindex=\"-1\" class=\"sb h2-sbb-cls\">Conclusion and Key Takeaways<\/h2>\n<p>Aligning your ROI benchmarks with strategic insights is critical for staying competitive in the evolving B2B landscape of 2026. With predictions that 80% of B2B sales interactions will happen through digital channels by 2025 <a href=\"https:\/\/www.linkedin.com\/pulse\/gartner-expects-80-b2b-sales-interactions-between-suppliers-saxena-cnj3e\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[21]<\/sup><\/a>, keeping benchmarks relevant and actionable is key.<\/p>\n<p>Performance across channels can differ greatly, and understanding these variations lays the groundwork for leveraging process improvements to boost revenue. For instance, B2B companies with advanced lead generation processes see a 133% increase in revenue <a href=\"https:\/\/www.grow-corp.com\/b2b-marketing-benchmarks-guide\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[2]<\/sup><\/a>. Marketers should adapt the industry&#8217;s standard 5:1 ROI ratio to fit their specific circumstances <a href=\"https:\/\/www.grow-corp.com\/b2b-marketing-benchmarks-guide\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[2]<\/sup><\/a>.<\/p>\n<p>Data-driven marketing is no longer optional &#8211; it&#8217;s essential. A staggering 88% of professionals now rely on marketing analytics and measurement tools <a href=\"https:\/\/www.digitalsilk.com\/digital-trends\/data-driven-marketing-strategy\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[22]<\/sup><\/a>. Additionally, setting clear goals can amplify success rates by 377% <a href=\"https:\/\/www.digitalsilk.com\/digital-trends\/data-driven-marketing-strategy\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[22]<\/sup><\/a>.<\/p>\n<blockquote>\n<p>&quot;The beauty of ROI benchmarks is that they&#8217;re more than just numbers &#8211; they&#8217;re guideposts that help teams stay focused on what truly drives business impact. By aligning benchmarks with specific goals across the funnel and marketing channels, B2B marketers can confidently measure success and make smarter decisions to fuel growth.&quot; \u2013 Meg Cintorino, VP of Marketing, Head of Strategy &amp; Delivery, Conveyor Marketing Group <a href=\"https:\/\/www.conveyormg.com\/resources\/blogs\/b2b-marketing-roi-benchmarks\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[1]<\/sup><\/a><\/p>\n<\/blockquote>\n<p>Heading into 2026, success hinges on balancing short-term performance with long-term brand investment. With 52% of businesses planning to expand their B2B budgets <a href=\"https:\/\/www.conveyormg.com\/resources\/blogs\/b2b-marketing-roi-benchmarks\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[1]<\/sup><\/a>, competition for attention will only intensify. Tools like real-time attribution provide instant insights, while <a href=\"https:\/\/www.data-mania.com\/blog\/fractional-cmos-services-top-30-reviewed-2026\/\" style=\"display: inline;\">fractional CMO services<\/a> deliver strategic direction to fine-tune performance. Companies that combine these approaches with ongoing benchmark adjustments will be well-positioned to maximize returns from increased investments.<\/p>\n<p>Start with clear benchmarks and refine them using performance insights. Whether it\u2019s achieving a $36 return for every dollar spent on email marketing or improving social media engagement <a href=\"https:\/\/www.digitalsilk.com\/digital-trends\/data-driven-marketing-strategy\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[22]<\/sup><\/a>, remember that <a href=\"https:\/\/www.data-mania.com\/blog\/ultimate-guide-to-marketing-channel-benchmarking\/\" style=\"display: inline;\">benchmarking is a dynamic process<\/a>. It evolves alongside your business and the market, ensuring your resources are allocated to the activities that drive the most impact.<\/p>\n<h2 id=\"faqs\" tabindex=\"-1\" class=\"sb h2-sbb-cls\">FAQs<\/h2>\n<h3 id=\"how-can-b2b-companies-achieve-a-balance-between-short-term-marketing-results-and-long-term-brand-growth\" tabindex=\"-1\" data-faq-q>How can B2B companies achieve a balance between short-term marketing results and long-term brand growth?<\/h3>\n<p>B2B companies can achieve success by blending <strong>short-term efforts<\/strong> like paid ads and promotional campaigns with <strong>long-term plans<\/strong> such as SEO, content marketing, and brand development. This combination not only delivers quick results but also builds trust and awareness over time.<\/p>\n<p>The key is smart budgeting &#8211; allocate funds to secure immediate wins while also investing in strategies that ensure steady, lasting growth. This approach helps generate leads now and supports a strong pipeline for the future, giving your business an edge in the competitive B2B market.<\/p>\n<h3 id=\"how-does-ai-improve-b2b-marketing-roi-and-how-can-businesses-start-using-it-effectively\" tabindex=\"-1\" data-faq-q>How does AI improve B2B marketing ROI, and how can businesses start using it effectively?<\/h3>\n<p>AI has the power to transform B2B marketing ROI by using tools like predictive analytics, tailored content, and real-time performance monitoring. These features can boost campaign results by an impressive 30\u201335%, enabling businesses to make smarter choices and get more value from their marketing budgets.<\/p>\n<p>To make the most of AI, businesses can turn to <strong>data-driven tools<\/strong> for deeper audience insights, adopt <strong>automation platforms<\/strong> to simplify workflows, and apply <strong>attribution models<\/strong> to accurately track campaign impact. When these technologies are combined, they pave the way for more precise strategies and measurable business growth.<\/p>\n<h3 id=\"how-can-businesses-set-effective-roi-benchmarks-for-their-b2b-marketing-campaigns-while-staying-aligned-with-industry-trends-and-their-unique-objectives\" tabindex=\"-1\" data-faq-q>How can businesses set effective ROI benchmarks for their B2B marketing campaigns while staying aligned with industry trends and their unique objectives?<\/h3>\n<p>To establish meaningful ROI benchmarks, businesses should begin by setting <strong>specific, measurable goals<\/strong> that align with their unique objectives and industry norms. Historical data can serve as a starting point, helping to create a baseline and set achievable conversion rates. These benchmarks should evolve over time, adapting to changes in market dynamics and shifting business priorities.<\/p>\n<p>It\u2019s crucial to consistently monitor performance using your available tools and compare outcomes to industry standards, such as the commonly referenced <strong>5:1 ROI ratio<\/strong> in B2B digital marketing. Staying updated on trends &#8211; like the increase in digital transactions and changes in buyer demographics &#8211; can help ensure your benchmarks stay relevant and competitive. Regularly reviewing and fine-tuning these benchmarks is essential for keeping pace with the market and achieving sustained growth.<\/p>\n<p>Sources: <a href=\"https:\/\/www.grow-corp.com\/b2b-marketing-benchmarks-guide\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">Industry Benchmarks for B2B Marketing<\/a><\/p>\n<h2>Related Blog Posts<\/h2>\n<ul>\n<li><a href=\"\/blog\/how-to-choose-cross-channel-attribution-tools-for-b2b\/\" style=\"display: inline;\">How to Choose Cross-Channel Attribution Tools for B2B<\/a><\/li>\n<li><a href=\"\/blog\/mql-to-sql-conversion-rate-benchmarks-2025\/\" style=\"display: inline;\">MQL to SQL Conversion Rate Benchmarks 2026<\/a><\/li>\n<li><a href=\"\/blog\/ultimate-guide-to-marketing-channel-benchmarking\/\" style=\"display: inline;\">Ultimate Guide to Marketing Channel Benchmarking<\/a><\/li>\n<li><a href=\"\/blog\/5-best-practices-for-b2b-marketing-automation-success\/\" style=\"display: inline;\">5 Best Practices for B2B Marketing Automation Success<\/a><\/li>\n<\/ul>\n<p><script async type=\"text\/javascript\" src=\"https:\/\/app.seobotai.com\/banner\/banner.js?id=6878a4fee7317f71f2a88f45\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore the key B2B marketing ROI benchmarks for 2026, highlighting effective strategies, channel performance, and industry insights for measurable growth.<\/p>\n","protected":false},"author":1,"featured_media":18695,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[843,582],"tags":[820],"class_list":["post-17751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-benchmarks-metrics","category-startups","tag-b2b-marketing-roi-benchmarks"],"_links":{"self":[{"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/posts\/17751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/comments?post=17751"}],"version-history":[{"count":18,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/posts\/17751\/revisions"}],"predecessor-version":[{"id":19888,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/posts\/17751\/revisions\/19888"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/media\/18695"}],"wp:attachment":[{"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/media?parent=17751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/categories?post=17751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/tags?post=17751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}