{"id":17067,"date":"2026-07-28T03:45:00","date_gmt":"2026-07-28T07:45:00","guid":{"rendered":"https:\/\/www.data-mania.com\/blog\/?p=17067"},"modified":"2026-10-20T10:28:23","modified_gmt":"2026-10-20T14:28:23","slug":"product-led-growth-vs-sales-led-growth-which-fits-your-saas","status":"publish","type":"post","link":"https:\/\/www.data-mania.com\/blog\/product-led-growth-vs-sales-led-growth-which-fits-your-saas\/","title":{"rendered":"Product-Led Growth vs Sales-Led Growth: Which Fits Your SaaS?"},"content":{"rendered":"<p><strong>The model follows the buyer. If your buyer will adopt on their own, product-led growth compounds: free trials, freemium tiers, self-service onboarding. If your buyer expects a person before they commit, sales-led growth closes: demos, consultations, and negotiated deals. Product complexity and company size matter less than that one question, which is why plenty of SaaS companies end up running both.<\/strong><\/p>\n<h3 id=\"quick-comparison\" tabindex=\"-1\">Quick Comparison<\/h3>\n<table style=\"width:100%;\">\n<thead>\n<tr>\n<th>Aspect<\/th>\n<th>Product-Led Growth (PLG)<\/th>\n<th>Sales-Led Growth (SLG)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Primary Driver<\/strong><\/td>\n<td>Product experience<\/td>\n<td>Sales team relationships<\/td>\n<\/tr>\n<tr>\n<td><strong>Target Market<\/strong><\/td>\n<td>SMBs, individual users<\/td>\n<td>Enterprise clients<\/td>\n<\/tr>\n<tr>\n<td><strong>Sales Cycle<\/strong><\/td>\n<td>Short, automated<\/td>\n<td>Long, consultative<\/td>\n<\/tr>\n<tr>\n<td><strong>Customer Support<\/strong><\/td>\n<td>Self-service<\/td>\n<td>High-touch, personalized<\/td>\n<\/tr>\n<tr>\n<td><strong>Scalability<\/strong><\/td>\n<td>High with automation<\/td>\n<td>Limited by human resources<\/td>\n<\/tr>\n<tr>\n<td><strong>Where it breaks<\/strong><\/td>\n<td>Enterprise buyers want a person, and your funnel has none<\/td>\n<td>Your cost per customer rises with every new hire<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>I&#8217;m Lillian Pierson, P.E. I&#8217;m an engineer who became a marketing executive, and I&#8217;ve spent 20+ years driving growth for B2B tech companies, including IBM, Intel, Dell, and BMC. Today I work as a fractional CMO for data, AI, and B2B SaaS founders. I&#8217;ve built both motions for clients, so the numbers further down come from engagements I ran rather than from a benchmark report.<\/p>\n<h2 id=\"understanding-product-led-growth-plg\" tabindex=\"-1\">What is product-led growth?<\/h2>\n<h3 id=\"core-ideas-behind-plg\" tabindex=\"-1\">Core ideas behind PLG<\/h3>\n<p>Product-led growth makes your product the engine of acquisition and retention. Your potential users experience the value firsthand through self-service signup, freemium plans, and free trials, and they decide on their own whether to keep going.<\/p>\n<p>The model rests on three principles. Your users adopt the product independently. Your product experience stays easy to navigate and engaging. Your data insights refine that experience continuously. Your goal is to show your buyer the value directly, and to let the product carry the part of the conversation a salesperson would otherwise carry.<\/p>\n<h3 id=\"benefits-of-plg\" tabindex=\"-1\">Benefits of PLG<\/h3>\n<p>When you run it well, PLG gives you three things:<\/p>\n<ul>\n<li><strong>Lower customer acquisition costs.<\/strong> Self-service lets your users explore and adopt on their own, which keeps your sales headcount lean and shortens onboarding.<\/li>\n<li><strong>Scalable growth.<\/strong> You grow your user base while your sales and support costs stay close to flat.<\/li>\n<li><strong>Continuous improvement.<\/strong> User behavior data and feedback refine the product, and each refinement compounds into the next one.<\/li>\n<\/ul>\n<h3 id=\"challenges-of-plg\" tabindex=\"-1\">Challenges of PLG<\/h3>\n<p>PLG also carries three real costs:<\/p>\n<ol>\n<li><strong>Product complexity.<\/strong> Your product has to be simple enough for a stranger to adopt alone. That puts a large and ongoing demand on your user experience design.<\/li>\n<li><strong>Analytics demands.<\/strong> You need strong analytics to watch user behavior, find the friction points, and optimize the path through. Solid data infrastructure is the price of entry.<\/li>\n<li><strong>Enterprise customer needs.<\/strong> Large enterprise clients ask for tailored support and complex solutions. Many companies answer this with a hybrid called Product-Led Sales (PLS), which keeps PLG&#8217;s efficiency and adds a sales motion for the enterprise tier.<\/li>\n<\/ol>\n<p>Companies like <a href=\"https:\/\/www.atlassian.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">Atlassian<\/a> have shown how far PLG goes when the product, the market, and the internal capabilities all line up <a href=\"https:\/\/www.mckinsey.com\/industries\/technology-media-and-telecommunications\/our-insights\/from-product-led-growth-to-product-led-sales-beyond-the-plg-hype\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[3]<\/sup><\/a>.<\/p>\n<h2 id=\"understanding-sales-led-growth-slg\" tabindex=\"-1\">What is sales-led growth?<\/h2>\n<h3 id=\"core-ideas-behind-slg\" tabindex=\"-1\">Core ideas behind SLG<\/h3>\n<p>Sales-led growth builds customer relationships through personal interaction. Your sales team guides the buyer through a complex decision, and that guidance is the product experience until the contract is signed. This model fits products that require tailored solutions and detailed explanation.<\/p>\n<h3 id=\"benefits-of-slg\" tabindex=\"-1\">Benefits of SLG<\/h3>\n<p>SLG gives you four advantages:<\/p>\n<table style=\"width:100%;\">\n<thead>\n<tr>\n<th>Benefit<\/th>\n<th>Description<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Enterprise-ready<\/td>\n<td>Suited to lengthy sales cycles and highly customized offerings.<\/td>\n<\/tr>\n<tr>\n<td>Personalization<\/td>\n<td>Delivers tailored demonstrations and solutions built around one customer&#8217;s needs.<\/td>\n<\/tr>\n<tr>\n<td>Relationship building<\/td>\n<td>Builds trust through direct engagement with the people who sign.<\/td>\n<\/tr>\n<tr>\n<td>Complex problem solving<\/td>\n<td>Handles the deals that need education and consultation to close.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>65% of SaaS buyers prefer a mix of sales-led and product-led approaches when they make a purchasing decision <a href=\"https:\/\/www.mckinsey.com\/industries\/technology-media-and-telecommunications\/our-insights\/from-product-led-growth-to-product-led-sales-beyond-the-plg-hype\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[3]<\/sup><\/a>. Human interaction stays central at the enterprise level.<\/p>\n<h3 id=\"challenges-of-slg\" tabindex=\"-1\">Challenges of SLG<\/h3>\n<p>SLG carries three costs of its own:<\/p>\n<ol>\n<li><strong>Higher acquisition costs.<\/strong> Experienced sales people and long cycles are expensive, so your return on investment deserves a close look every quarter.<\/li>\n<li><strong>Resource demands.<\/strong> Building a sales team means recruitment, training, sales tooling, CRM systems, and ongoing skill development, all of it funded before the first close.<\/li>\n<li><strong>Scalability limits.<\/strong> Your growth rate tracks your headcount, because human conversations take human time. As <a href=\"https:\/\/www.mckinsey.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">McKinsey<\/a> puts it:<\/li>\n<\/ol>\n<blockquote>\n<p>&#8220;The average customer is influenced by both product-led buying factors and sales-led factors in the same buying decision&#8221; <a href=\"https:\/\/www.mckinsey.com\/industries\/technology-media-and-telecommunications\/our-insights\/from-product-led-growth-to-product-led-sales-beyond-the-plg-hype\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[3]<\/sup><\/a>.<\/p>\n<\/blockquote>\n<h2 id=\"plg-vs-slg-comparing-the-two-models\" tabindex=\"-1\">How do PLG and SLG compare side by side?<\/h2>\n<h3 id=\"plg-vs-slg-key-differences\" tabindex=\"-1\">PLG vs SLG: key differences<\/h3>\n<table style=\"width:100%;\">\n<thead>\n<tr>\n<th>Aspect<\/th>\n<th>Product-Led Growth<\/th>\n<th>Sales-Led Growth<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Primary Driver<\/strong><\/td>\n<td>Product experience and self-service<\/td>\n<td>Sales team and personal relationships<\/td>\n<\/tr>\n<tr>\n<td><strong>Target Market<\/strong><\/td>\n<td>SMBs and individual users<\/td>\n<td>Enterprise and complex organizations<\/td>\n<\/tr>\n<tr>\n<td><strong>Customer Acquisition<\/strong><\/td>\n<td>Free trials, freemium models<\/td>\n<td>Direct sales, demos, consultations<\/td>\n<\/tr>\n<tr>\n<td><strong>Sales Cycle<\/strong><\/td>\n<td>Short, automated<\/td>\n<td>Long, relationship-based<\/td>\n<\/tr>\n<tr>\n<td><strong>Initial Investment<\/strong><\/td>\n<td>Higher R&amp;D and product development<\/td>\n<td>Higher sales team and training costs<\/td>\n<\/tr>\n<tr>\n<td><strong>Scalability<\/strong><\/td>\n<td>Scales well with automation<\/td>\n<td>Limited by human resources<\/td>\n<\/tr>\n<tr>\n<td><strong>Customer Support<\/strong><\/td>\n<td>Self-service, product-driven<\/td>\n<td>High-touch, personalized support<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"what-each-model-looked-like-in-my-engagements\" tabindex=\"-1\">What did each model look like in my engagements?<\/h2>\n<p>I&#8217;ve run both motions, and the numbers sit at opposite ends of the same spectrum.<\/p>\n<p><strong>The PLG side: <a href=\"https:\/\/www.data-mania.com\/product-led-growth-marketing-case-study-sheetrocks\/\" style=\"display: inline;\">SheetRocks<\/a>.<\/strong> I built the demand validation funnel and the full-funnel growth system for a seed-stage spreadsheet product with a five-person team. The free trial funnel took them from <strong>5 users to 1,100 users in 90 days<\/strong>, and the <strong>first revenue landed inside 60 days at $59.95 a month<\/strong> on self-serve checkout. We tested a $1 trial against the free trial, and the free trial won on cost per acquisition. That is PLG economics working as designed. The product did the qualifying, and every new user arrived on their own.<\/p>\n<p><strong>The SLG side: Future Sight AR.<\/strong> I engineered the founder-led go-to-market playbook for an industrial AR company selling into enterprise buyers. Founder Lori Lee Elliott ran that playbook to a <strong>$100,000 contract from a single LinkedIn post<\/strong>, along with a <strong>tenfold jump in traffic<\/strong>. That is SLG economics working as designed. A six-figure contract earns the human attention it takes to win, and founder-led outbound is how you deliver that attention while your team is still small.<\/p>\n<p>Both engagements taught me the same thing. The model follows the buyer. When your buyer will adopt alone, PLG compounds. When your buyer expects a person, SLG closes. Your product complexity and your buyer&#8217;s expectations pick the model for you, and your job is to build the motion that matches.<\/p>\n<h2 id=\"how-to-choose-between-plg-and-slg\" tabindex=\"-1\">Which model should you choose?<\/h2>\n<h3 id=\"the-three-questions-i-ask\" tabindex=\"-1\">The 3 questions I ask<\/h3>\n<p>Run these in order.<\/p>\n<ol>\n<li><strong>Can a stranger get value from your product alone, in under an hour?<\/strong> A yes points at PLG. A no means a person has to carry the first hour, and that person is a salesperson.<\/li>\n<li><strong>Who signs the contract?<\/strong> An individual user or a small team points at PLG. A buying committee with procurement and security review points at SLG.<\/li>\n<li><strong>What does your market already expect?<\/strong> In categories where self-service is the norm, PLG matches the buying habit. In categories where buyers expect a demo and a reference call, SLG matches it.<\/li>\n<\/ol>\n<h3 id=\"using-both-plg-and-slg-together\" tabindex=\"-1\">Using both PLG and SLG together<\/h3>\n<p>Many SaaS companies run a hybrid called Product-Led Sales. Atlassian attracts smaller customers through PLG and uses sales teams to close enterprise deals, with product usage data pointing at the upsell moments.<\/p>\n<p>If you run the hybrid, get three things right:<\/p>\n<ul>\n<li>Define the exact point where your sales team steps in, and write it down as a rule your team can apply<\/li>\n<li>Keep your messaging consistent across the self-serve path and the sales path<\/li>\n<li>Build systems that scale both motions from the same source of truth about your customer<\/li>\n<\/ul>\n<p>For the wider decision about who builds and runs this motion for you, I&#8217;ve written up the four options here: <a href=\"https:\/\/www.data-mania.com\/blog\/fractional-cmo-vs-marketing-agency-for-startups-gtm-decision-framework\/\" style=\"display: inline;\">Full-Time CMO vs Fractional CMO vs Agency vs GTM Engineer<\/a>.<\/p>\n<h2 id=\"conclusion-deciding-on-the-best-growth-model\" tabindex=\"-1\">Deciding on the best growth model<\/h2>\n<p>McKinsey analyzed 107 SaaS companies and found that success hinges more on execution than on the model itself <a href=\"https:\/\/www.mckinsey.com\/industries\/technology-media-and-telecommunications\/our-insights\/from-product-led-growth-to-product-led-sales-beyond-the-plg-hype\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[3]<\/sup><\/a>. PLG fits simpler products sold to small and medium businesses. SLG fits complex solutions sold to enterprises. The work is picking the one your buyer already behaves like, and then building it properly.<\/p>\n<h3 id=\"actionable-steps-for-saas-leaders\" tabindex=\"-1\">Your next 3 steps<\/h3>\n<ul>\n<li><strong>Evaluate your current position.<\/strong> Look at your product&#8217;s complexity, your target market, and your team&#8217;s resources, and write down which model those three point at.<\/li>\n<li><strong>Consider the hybrid.<\/strong> McKinsey finds that the top product-led companies achieve valuation ratios 50% higher than their sales-led peers <a href=\"https:\/\/www.mckinsey.com\/industries\/technology-media-and-telecommunications\/our-insights\/from-product-led-growth-to-product-led-sales-beyond-the-plg-hype\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[3]<\/sup><\/a>. Note the qualifier. That figure describes the outperformers.<\/li>\n<li><strong>Track the 4 core metrics.<\/strong> Customer acquisition cost, customer lifetime value, adoption rate, and conversion rate. These 4 numbers tell you whether your chosen model is delivering.<\/li>\n<\/ul>\n<p>And here is the finding from that same McKinsey analysis that most PLG articles leave out:<\/p>\n<blockquote>\n<p>&#8220;Our recent analysis of 107 publicly listed B2B SaaS providers shows that most companies adopting product-led motions are not enjoying any boost&#8221; <a href=\"https:\/\/www.mckinsey.com\/industries\/technology-media-and-telecommunications\/our-insights\/from-product-led-growth-to-product-led-sales-beyond-the-plg-hype\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[3]<\/sup><\/a>.<\/p>\n<\/blockquote>\n<p>Read that twice before you commit to a model. The upside numbers above describe the companies that execute well, and those companies are the minority. Stay adaptable, listen to what your customers do as well as what they say, and adjust as the evidence comes in. Align your growth model with your product&#8217;s strengths, your team&#8217;s abilities, and your customers&#8217; habits, and you have a path that compounds.<\/p>\n<p>If you want help working out which motion fits your company right now, that&#8217;s a conversation I have with founders all the time. Book a <a href=\"https:\/\/tidycal.com\/lillian\/30-minute-conversation\" style=\"display: inline;\" target=\"_blank\" rel=\"noopener\">30-Minute Conversation with Lillian Pierson, PE<\/a> and let&#8217;s map it out together.<\/p>\n<h2 id=\"faqs\" tabindex=\"-1\">FAQs<\/h2>\n<h3 id=\"what-is-product-led-growth-versus-sales-led-growth\" tabindex=\"-1\">What is product-led growth versus sales-led growth?<\/h3>\n<p>Product-led growth uses the product itself as the main driver of growth through self-service experiences. Sales-led growth uses human-led sales processes to guide customers through their purchasing journey. Almost 60% of the companies ProductLed surveyed have implemented a product-led growth motion <a href=\"https:\/\/productled.com\/blog\/product-led-growth-vs-sales-led-growth\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[1]<\/sup><\/a>. Product-led companies invest 10 percentage points more in marketing, sales, and R&amp;D, and they achieve 10 percentage points higher annual recurring revenue growth than sales-led companies <a href=\"https:\/\/www.mckinsey.com\/industries\/technology-media-and-telecommunications\/our-insights\/from-product-led-growth-to-product-led-sales-beyond-the-plg-hype\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[3]<\/sup><\/a>.<\/p>\n<h3 id=\"is-salesforce-product-led-or-sales-led\" tabindex=\"-1\">Is <a href=\"https:\/\/www.salesforce.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">Salesforce<\/a> product-led or sales-led?<\/h3>\n<p>Salesforce is a strong example of sales-led growth. It relies on tailored consultations and personalized support for enterprise clients with complex requirements <a href=\"https:\/\/userpilot.com\/blog\/product-led-vs-sales-led\/\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[2]<\/sup><\/a>. Their solutions need detailed explanation, customization, and ongoing assistance, so the model matches the product. Userpilot calls Salesforce the textbook SLG example for one reason, which is that the product surface is too complex for self-serve <a href=\"https:\/\/userpilot.com\/blog\/product-led-vs-sales-led\/\" target=\"_blank\" style=\"display: inline;\" rel=\"nofollow noopener noreferrer\"><sup>[2]<\/sup><\/a>.<\/p>\n<h3 id=\"which-model-is-cheaper-to-run\" tabindex=\"-1\">Which model is cheaper to run?<\/h3>\n<p>PLG costs less per customer once it works, and it costs more up front. Your investment goes into product, onboarding, and analytics before a single self-serve customer arrives. SLG costs more per customer and starts producing sooner, because a salesperson closes deals in month 1 while a self-serve funnel is still being built. At seed and Series A, that timing difference often matters more than the per-customer economics.<\/p>\n<h3 id=\"can-an-early-stage-startup-run-plg\" tabindex=\"-1\">Can an early-stage startup run PLG?<\/h3>\n<p>Yes, once two conditions hold. Your product delivers value inside the first session, and you have the analytics to see where users stall. Before both are true, a founder-led sales motion teaches you more per conversation, and it teaches you the things your future PLG funnel will need to automate.<\/p>\n<h3 id=\"when-should-you-switch-from-slg-to-plg\" tabindex=\"-1\">When should you switch from sales-led to product-led?<\/h3>\n<p>Watch your sales calls. Once a clear majority of them follow the same script, cover the same objections, and end the same way, that repeatable conversation is ready to become a product experience. That is the moment a self-serve path starts paying for itself.<\/p>\n<h3 id=\"what-is-product-led-sales\" tabindex=\"-1\">What is product-led sales (PLS)?<\/h3>\n<p>Product-led sales is the hybrid. Your product acquires and qualifies users on its own, and your sales team engages the accounts that show buying signals in their usage data. The appeal is that it keeps PLG&#8217;s acquisition economics and adds SLG&#8217;s enterprise close rate.<\/p>\n<h2>Related Blog Posts<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.data-mania.com\/blog\/fractional-cmo-vs-marketing-agency-for-startups-gtm-decision-framework\/\" style=\"display: inline;\">Full-Time CMO vs Fractional CMO vs Agency vs GTM Engineer: The GTM Decision Framework<\/a><\/li>\n<li><a href=\"https:\/\/www.data-mania.com\/blog\/ai-native-growth-system-how-it-works-b2b\/\" style=\"display: inline;\">How Does an AI-Native Growth System Actually Work for B2B Companies?<\/a><\/li>\n<li><a href=\"https:\/\/www.data-mania.com\/blog\/saas-go-to-market-strategy-step-by-step-framework\/\" style=\"display: inline;\">SaaS Go-to-Market Strategy: Step-by-Step Framework<\/a><\/li>\n<li><a href=\"https:\/\/www.data-mania.com\/blog\/inbound-vs-outbound-sales-gtm-engineer-workflow\/\" style=\"display: inline;\">Inbound vs Outbound Sales in 2026: The GTM Engineer Workflow for Both<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Explore the differences between Product-Led and Sales-Led Growth strategies for SaaS, and find out which model aligns with your business needs.<\/p>\n","protected":false},"author":1,"featured_media":17098,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"_wp_convertkit_post_meta":{"form":"-1","landing_page":"","tag":"0","restrict_content":"0"},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[839,582],"tags":[606,703,702,699,701,705,700,704],"class_list":["post-17067","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-plg-retention","category-startups","tag-customer-acquisition","tag-enterprise-clients","tag-growth-model","tag-product-led-growth","tag-saas-strategies","tag-sales-team","tag-sales-led-growth","tag-self-service","post_format-post-format-gallery"],"_links":{"self":[{"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/posts\/17067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/comments?post=17067"}],"version-history":[{"count":11,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/posts\/17067\/revisions"}],"predecessor-version":[{"id":22873,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/posts\/17067\/revisions\/22873"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/media\/17098"}],"wp:attachment":[{"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/media?parent=17067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/categories?post=17067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/tags?post=17067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}