{"id":16902,"date":"2026-04-07T01:08:27","date_gmt":"2026-04-07T05:08:27","guid":{"rendered":"https:\/\/www.data-mania.com\/blog\/?p=16902"},"modified":"2026-04-07T01:08:27","modified_gmt":"2026-04-07T05:08:27","slug":"the-data-and-ai-imperative-with-lillian-pierson","status":"publish","type":"post","link":"https:\/\/www.data-mania.com\/blog\/the-data-and-ai-imperative-with-lillian-pierson\/","title":{"rendered":"The Data and AI Imperative with Lillian Pierson [PODCAST]"},"content":{"rendered":"<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\"><\/figure>\n<p>This was a conversation with Neil Wilkens about my upcoming book,<em> <a href=\"https:\/\/amzn.to\/40a0B88\" target=\"_blank\" rel=\"noopener\">The Data &amp; AI Imperative<\/a><\/em>.<\/p>\n<p>Hit play below to watch it <a href=\"https:\/\/www.youtube.com\/watch?v=R_vCFw51tI4\" target=\"_blank\" rel=\"noopener\">on YouTube<\/a>.<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/R_vCFw51tI4?si=D1P-myJoDEodnWPH\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Or, listen to the episode below.<\/p>\n<p><iframe src=\"https:\/\/creators.spotify.com\/pod\/show\/neilwilkins\/embed\/episodes\/The-Data-and-AI-Imperative--with-Lillian-Pierson-e2qcd4q\/a-abjuc6v\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h1>Episode Show Notes<\/h1>\n<p>Lillian Pierson, P.E., author of Wiley\u2019s groundbreaking new book \u201c\ud835\ude1b\ud835\ude29\ud835\ude26 \ud835\ude0b\ud835\ude22\ud835\ude35\ud835\ude22 &amp; \ud835\ude08\ud835\ude10 \ud835\ude10\ud835\ude2e\ud835\ude31\ud835\ude26\ud835\ude33\ud835\ude22\ud835\ude35\ud835\ude2a\ud835\ude37\ud835\ude26\u201d, is a celebrated growth strategist, advisor, and fractional CMO for B2B tech startups, scale-ups, and consultancies that want to drive more consistent, reliable revenue growth. Lillian and Neil discuss platforms like CastMagic and Fathom as well as favourites ChatGPT and the possibilities afforded by private AI systems to protect your commercial or sensitive data.<\/p>\n<p>Lillian shares her STAR framework, a powerful method for leveraging data and AI and introduces her new book, &#8216;The Data &amp; AI Imperative: Designing Strategies for Exponential Growth&#8217;, a comprehensive guide for tech-savvy leaders who want to harness the power of AI and data to drive extraordinary business growth.<\/p>\n<p><span class=\"yt-core-attributed-string yt-core-attributed-string--white-space-pre-wrap\" dir=\"auto\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">Find more content like this <a href=\"https:\/\/neilwilkins.online\/category\/metaverse-marketing\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.\u00a0<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<hr\/>\n<p><em>Want a clean, repeatable system for measuring B2B growth? Get the free <a href=\"https:\/\/www.data-mania.com\/growth-metrics-os-email-course\/\"><strong>Growth Metrics OS<\/strong><\/a> \u2014 a 6-day email course for technical founders and operators who want to measure growth and make better decisions.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p><b>See exactly which AI tools for startups are reshaping business growth as we edge closer to 2025.<\/b><\/p>\n","protected":false},"author":1,"featured_media":16918,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[582],"tags":[695],"class_list":["post-16902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startups","tag-the-data-and-ai-imperative-with-lillian-pierson"],"_links":{"self":[{"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/posts\/16902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/comments?post=16902"}],"version-history":[{"count":1,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/posts\/16902\/revisions"}],"predecessor-version":[{"id":20150,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/posts\/16902\/revisions\/20150"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/media\/16918"}],"wp:attachment":[{"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/media?parent=16902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/categories?post=16902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/tags?post=16902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}