{"id":12993,"date":"2026-04-06T06:11:58","date_gmt":"2026-04-06T10:11:58","guid":{"rendered":"http:\/\/data-mania.com\/blog\/?p=12993"},"modified":"2026-04-06T06:11:58","modified_gmt":"2026-04-06T10:11:58","slug":"grow-your-tech-startup-via-content-marketing-for-startup-growth","status":"publish","type":"post","link":"https:\/\/www.data-mania.com\/blog\/grow-your-tech-startup-via-content-marketing-for-startup-growth\/","title":{"rendered":"Leveraging Content Marketing for Startup Growth: What Every New Founder Needs to Know (Incl. Tech Startup Marketing Budget Details)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12993\" class=\"elementor elementor-12993\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a33b39 e-flex e-con-boxed e-con e-parent\" data-id=\"2a33b39\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe59866 elementor-widget elementor-widget-text-editor\" data-id=\"fe59866\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"color: #000000;\"><strong>If you want your tech startup to grow, content marketing is not an option &#8211; IT\u2019S A NECESSITY.<\/strong> No other marketing method offers as much ROI as content marketing. And no other methods are as affordable either. Whether you are looking to DIY (because you\u2019re hardcore bootstrapping it right now), or you have a marketing budget and are looking for some effective content marketing for startup growth guidance &#8211; this article\u2019s got something for you. <\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba21901 elementor-widget elementor-widget-text-editor\" data-id=\"ba21901\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGrab yourself a coffee because this is a good one! I\u2019m sharing EVERYTHING you need to know about:\n<ol>\n \t<li aria-level=\"1\">What kind of content is most effective for growing a tech startup quickly and organically<\/li>\n \t<li aria-level=\"1\">Pro-tips on how to streamline and minimize the amount of work required to start and maintain a content marketing for startup initiative, and\u2026<\/li>\n \t<li aria-level=\"1\">The best way to allocate your startup marketing budget for maximum growth &#8211; based on details of marketing budgets for different phases of startups.<\/li>\n<\/ol>\nAs founders, we\u2019re ideas people! And if you\u2019ve been at it a while, you know that this abundance of ideas can be a total liability.\n\n<b>My goal for this article is to provide you with the guidance you need to get started leveraging content marketing for startup growth &#8211; for FREE!\u00a0<\/b>\n<div>All I ask from you is\u2026 take 20% of the time you currently spend spinning wheels looking for ways to acquire customers on your own, and invest that time into content marketing. Believe me, this effort will help you establish and grow brand equity that eventually pays off in spades.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95fb6cf elementor-widget elementor-widget-image\" data-id=\"95fb6cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" data-pin-title=\"Leveraging Content Marketing for Startup Growth: What Every New Founder Needs to Know (Incl. Tech Startup Marketing Budget Details)\" width=\"2240\" height=\"1260\" src=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Leveraging-Content-Marketing-for-Startup-Growth_-What-Every-New-Founder-Needs-To-Know.png\" class=\"attachment-full size-full wp-image-12997\" alt=\"Content Marketing for Startup\" srcset=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Leveraging-Content-Marketing-for-Startup-Growth_-What-Every-New-Founder-Needs-To-Know.png 2240w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Leveraging-Content-Marketing-for-Startup-Growth_-What-Every-New-Founder-Needs-To-Know-300x169.png 300w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Leveraging-Content-Marketing-for-Startup-Growth_-What-Every-New-Founder-Needs-To-Know-1024x576.png 1024w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Leveraging-Content-Marketing-for-Startup-Growth_-What-Every-New-Founder-Needs-To-Know-768x432.png 768w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Leveraging-Content-Marketing-for-Startup-Growth_-What-Every-New-Founder-Needs-To-Know-90x51.png 90w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Leveraging-Content-Marketing-for-Startup-Growth_-What-Every-New-Founder-Needs-To-Know-1536x864.png 1536w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Leveraging-Content-Marketing-for-Startup-Growth_-What-Every-New-Founder-Needs-To-Know-2048x1152.png 2048w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Leveraging-Content-Marketing-for-Startup-Growth_-What-Every-New-Founder-Needs-To-Know-800x450.png 800w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Leveraging-Content-Marketing-for-Startup-Growth_-What-Every-New-Founder-Needs-To-Know-600x338.png 600w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Leveraging-Content-Marketing-for-Startup-Growth_-What-Every-New-Founder-Needs-To-Know-1154x649.png 1154w\" sizes=\"(max-width: 2240px) 100vw, 2240px\" data-pin-url=\"https:\/\/www.data-mania.com\/blog\/grow-your-tech-startup-via-content-marketing-for-startup-growth\/?tp_image_id=12997\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50849f9 e-con-full e-flex e-con e-child\" data-id=\"50849f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bde29c3 elementor-widget elementor-widget-heading\" data-id=\"bde29c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Looking for something specific? Scroll straight to what you're looking for by clicking a link below:<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56e89fb elementor-align-start elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"56e89fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#1\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Why You Need Consistent Content Marketing for Startup Growth<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#2\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Proven Content Types To Quickly &amp; Organically Skyrocket Your Growth<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#3\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2 Categories of Content You\u2019ll Need To Get Started<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#4\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Content Types That Perform Well for Early-Stage Tech Startups<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#5\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pro-Tips On How To Streamline &amp; Stay Consistent<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#6\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Tech Startup Marketing Budgets<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#7\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Wrapping Things Up<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccf56ee elementor-widget elementor-widget-menu-anchor\" data-id=\"ccf56ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"1\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4f26bb elementor-widget elementor-widget-heading\" data-id=\"e4f26bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Why You Need Consistent Content Marketing for Startup Growth<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7be87d8 elementor-widget elementor-widget-text-editor\" data-id=\"7be87d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tConsistent content marketing helps build trust with potential customers by providing them with valuable and relevant information on a regular basis.\n\nBy consistently creating and distributing high-quality content that addresses the needs and interests of your target audience, you\u2019ll establish yourself as a credible and trustworthy resource in your industry. This can help to build brand loyalty and increase the likelihood that potential customers will turn to your business when they are ready to make a purchase.\n\nAdditionally, consistent content marketing can help to improve your search engine rankings, making it easier and faster for potential customers to find your business online.\n\nThe key to success with content marketing for startup growth is the ability to produce quality content consistently over months and years. It\u2019s a marathon, not a race!\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66d7876 elementor-widget elementor-widget-image\" data-id=\"66d7876\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-pin-title=\"Leveraging Content Marketing for Startup Growth: What Every New Founder Needs to Know (Incl. Tech Startup Marketing Budget Details)\" data-src=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/Content-Marketing-for-Startup_-Og-Mandino-Quote-q2dtqgblphl5qxvaof3wnn06wdfi3i7lbrjp7a4z70.png\" title=\"Content Marketing for Startup_ Og Mandino Quote\" alt=\"Content Marketing for Startup_ Og Mandino Quote\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 350px; --smush-placeholder-aspect-ratio: 350\/350;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-169dcd4 elementor-widget elementor-widget-text-editor\" data-id=\"169dcd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn a <a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-statistics\/#:~:text=67%25%20of%20marketers%20report%20that,3%25%20increase%2C%20CMI.\" target=\"_blank\" rel=\"noopener\">recent survey by DemandGen<\/a>, 32% of internet users that were polled responded by saying they are overwhelmed by the amount of content available.\n\nDespite that, a majority (44%) of these same respondents say that they typically consume three to five pieces of (free) content before engaging with a vendor (DemandGen).\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c660b7 elementor-widget elementor-widget-text-editor\" data-id=\"1c660b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn another study, <a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-statistics\/#:~:text=67%25%20of%20marketers%20report%20that,3%25%20increase%2C%20CMI.\" target=\"_blank\" rel=\"noopener\">Demand Metric<\/a> concluded that content marketing generates over 3x as many leads as outbound marketing and costs 62% less. Pretty good, right?\n\nWith as necessary content marketing for startups is to the lifeblood of a business, it\u2019s rather surprising to note that most early-stage tech startups have no content marketing programs in place whatsoever.\n\nWhile there are a variety of reasons for that, one of the biggest reasons early tech startup founders don\u2019t invest in content marketing is that they feel afraid to \u201cput themselves out there\u201d to be judged by the world.\n\nIf that\u2019s you, just remember:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75f09e2 elementor-widget elementor-widget-image\" data-id=\"75f09e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-pin-title=\"Leveraging Content Marketing for Startup Growth: What Every New Founder Needs to Know (Incl. Tech Startup Marketing Budget Details)\" data-src=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/Content-Marketing-for-Startup_-George-Addair-Quote-q2duteqsyawyx5a779b9zt3x79f53wv40kw584dlbg.png\" title=\"Content Marketing for Startup_ George Addair Quote\" alt=\"George Addair quote\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 350px; --smush-placeholder-aspect-ratio: 350\/350;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-966b1ae elementor-widget elementor-widget-menu-anchor\" data-id=\"966b1ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"2\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c245e1 elementor-widget elementor-widget-heading\" data-id=\"5c245e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Proven Content Types To Quickly &amp; Organically Skyrocket Your Content Marketing for Startup Growth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bfb8e8 elementor-widget elementor-widget-text-editor\" data-id=\"8bfb8e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe first thing you\u2019ll need to know about content marketing for startup growth are the categories of content that are most relevant. Afterward, I\u2019ll show you what types of content work best for tech startups.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a37765a elementor-widget elementor-widget-menu-anchor\" data-id=\"a37765a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"3\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b568f81 elementor-widget elementor-widget-heading\" data-id=\"b568f81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2 Categories of Content You\u2019ll Need To Get Started With Content Marketing for Startup Growth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70cce42 elementor-widget elementor-widget-text-editor\" data-id=\"70cce42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhen it comes to content marketing for startup growth, there are two main categories\u2026\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-481895d elementor-widget elementor-widget-heading\" data-id=\"481895d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Free Content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84f4e57 elementor-widget elementor-widget-text-editor\" data-id=\"84f4e57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFree content forms the heart of your content marketing for startup growth efforts because it proves to your audience and prospects:\n<ul>\n \t<li>That they can and should trust you as an expert in your area, and\u2026<\/li>\n \t<li>That your products or services are valuable and worth paying for<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c742cb9 elementor-widget elementor-widget-heading\" data-id=\"c742cb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Paid or Gated Content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b44dca5 elementor-widget elementor-widget-text-editor\" data-id=\"b44dca5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPaid or \u201cGated\u201d content pieces are generally information products like e-books, reports, white papers, software, ads, online courses, or market research.\n\nPayment might come in the form of actual currency &#8211; or, it might just be acquiring someone\u2019s email address (which is also worth money if you know how to use email marketing in a way that helps people and converts to sales).\n\n<strong>PRO TIP<\/strong>: Creating a \u201cfreebie\u201d that is gated by an opt-in form is a great way to build your email list.\n\nAt its core, content-as-a-product is paid-for information. These products can be purchased via a one-time payment, a payment plan or on a subscription basis.\n\nHere are a few examples of content-as-a-product:\n<ul>\n \t<li>Online and continued learning programs<\/li>\n \t<li>Photographs or stock images<\/li>\n \t<li>Competitor or market research<\/li>\n \t<li>Apps and even some software programs<\/li>\n \t<li>E-books, white papers, PDFs and other long-form texts<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-820d41a elementor-widget elementor-widget-image\" data-id=\"820d41a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-pin-title=\"Leveraging Content Marketing for Startup Growth: What Every New Founder Needs to Know (Incl. Tech Startup Marketing Budget Details)\" data-src=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/Content-Marketing-for-Startup_-Free-vs-paid-content-q2dv6hnzw309wsirfs64d4jedb9h7wm7n0m5vup6rs.png\" title=\"Content Marketing for Startup_ Free vs paid content by tech startup companies\" alt=\"what tech startup companies need to know about free vs paid content in content marketing for startup growth\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04a2d59 elementor-widget elementor-widget-menu-anchor\" data-id=\"04a2d59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"4\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d132dd5 elementor-widget elementor-widget-heading\" data-id=\"d132dd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content Marketing for Startup Growth: Content Types That Perform Well for Early-Stage Tech Startups<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1904b0 elementor-widget elementor-widget-text-editor\" data-id=\"f1904b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn this section, I\u2019ll share several different types of content that I\u2019ve seen perform exceptionally well for tech startups. Don\u2019t try to do them all though! Determine what type of content you want to produce based on your business model, target audience, and offer.\n\nI\u2019ll break down these content types into (1) suitability for each business model, (2) ideal customer, and (3) offer type.\n\nBefore we get into the nitty-gritty, here\u2019s a quick overview of what types of content work well for different business models.\n<ul>\n \t<li><strong>B2B (Business-to-business) marketing content<\/strong> is all about showing how your product or service can help other businesses solve specific problems. Think white papers, webinars, and e-books that go into detail about how your solution can make a difference.<\/li>\n \t<li><strong>B2C (Business-to-consumer) marketing content<\/strong> tends to be focused on making a connection with your customers and building your brand. This might include things like social media campaigns, influencer partnerships, and product videos that show off your brand or offers in a fun, relatable way.<\/li>\n \t<li><strong>D2C (Direct-to-consumer) content<\/strong> is about building a direct relationship with your customers and getting them to buy. This could include things like product demos, user-generated content, and email campaigns that make it easy for customers to buy what they want.<\/li>\n<\/ul>\nRemember, no two businesses are the same. So whilst you can use the above as a guide, you do you!\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09e197c elementor-widget elementor-widget-heading\" data-id=\"09e197c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Blog Articles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da39c9d elementor-widget elementor-widget-text-editor\" data-id=\"da39c9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Companies that actively publish blogs have 126% better lead growth (Yourblogworks.com)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10fb172 elementor-widget elementor-widget-image\" data-id=\"10fb172\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-pin-title=\"Leveraging Content Marketing for Startup Growth: What Every New Founder Needs to Know (Incl. Tech Startup Marketing Budget Details)\" data-src=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/Content-Marketing-for-Startup_-Blog-stat-q2dvft8bu5kzmkqqdxx6f5levv02k7st3gmqzj5t0s.png\" title=\"Content Marketing for Startup_ Blog stat\" alt=\"blog stats that every tech startup should know. Master content marketing for startup growth today...\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 350px; --smush-placeholder-aspect-ratio: 350\/350;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44840ad elementor-widget elementor-widget-text-editor\" data-id=\"44840ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWriting and publishing blog posts is one of the best investments a tech startup can make.\n\nOn top of that, publishing regularly shows that you have your finger on the pulse of the industry, have advice and insights at your fingertips, and are committed to supporting your products with supplementary documents, guides, and insights.\n\nBlog articles are the swiss army knife of content marketing for startups. You can use them to:\n<ul>\n \t<li><strong>Improve search engine rankings<\/strong>: Blogs provide fresh, relevant content that can be optimized with keywords, which helps improve a website&#8217;s search engine rankings (meaning, more website visitors). Having a library of great content also helps to keep people on your website for longer.<\/li>\n \t<li><strong>Become a thought leader<\/strong>: Giving valuable insights and information on topics relevant to your audience can help you establish yourself and your business as the \u2018go to\u2019 expert in the industry.<\/li>\n \t<li><strong>Generate leads<\/strong>: Using blogging as a lead generation strategy will help you attract new customers by providing them with helpful, valuable content.<\/li>\n \t<li><strong>Build brand awareness<\/strong>: A blog is an excellent platform for you to tell your story and share your values and your mission.<\/li>\n \t<li><strong>Enhance customer relationships<\/strong>: By engaging with your audience and building trust, blogging can help to build stronger customer relationships (it\u2019s also a good place to direct people to FAQs).<\/li>\n<\/ul>\nIn short, blog posts accelerate your content marketing for startup growth efforts because they\u2019re free and they have a very high ROI potential (if done correctly).\n\n<strong>Whether you\u2019re a software developer with a proven track record for delivering incredible freelance services, or a SaaS founder who\u2019s taking the DIY approach to their startup marketing, a blog helps show off your skills, intuition, work ethic, and up-to-date knowledge about your sector.<\/strong>\n\nWhether you\u2019re a software developer with a proven track record for delivering incredible freelance services, or a SaaS founder who\u2019s taking the DIY approach to their startup marketing, a blog helps show off your skills, intuition, work ethic, and up-to-date knowledge about your sector.\n\nJust remember, SEO-optimized blog articles are an effective long-term strategy for growing your tech startup, but they\u2019re a marathon, not a race!\n\nGeneral guidelines I suggest are as follows:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0be0f95 e-con-full e-flex e-con e-child\" data-id=\"0be0f95\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-624c97d e-con-full e-flex e-con e-child\" data-id=\"624c97d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fb6b24 elementor-widget elementor-widget-text-editor\" data-id=\"4fb6b24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tConsider Blog Articles if Your Business Model Is:\n<ul>\n \t<li>B2B<\/li>\n \t<li>B2C or<\/li>\n \t<li>D2C Products &amp; Services<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44be92d e-con-full e-flex e-con e-child\" data-id=\"44be92d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01a6bc1 elementor-widget elementor-widget-text-editor\" data-id=\"01a6bc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tConsider Blog Articles if Your Ideal Customer Is:\n<ul>\n \t<li>Anyone &#8211; blog articles can be tailored so that they\u2019re helpful to any ideal customer!<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d5d719 e-con-full e-flex e-con e-child\" data-id=\"8d5d719\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-720877f elementor-widget elementor-widget-text-editor\" data-id=\"720877f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tConsider Blog Articles if Your Offer Is:\n<ul>\n \t<li>Saas or Information Products<\/li>\n \t<li>Tech Implementation or Consulting Services<\/li>\n \t<li>Even Affiliate or Partner Products &amp; Services<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b769e1 elementor-widget elementor-widget-text-editor\" data-id=\"5b769e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Examples of Blog Formats As Used By Tech Startups<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7e347d elementor-widget elementor-widget-text-editor\" data-id=\"a7e347d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWondering what the heck to talk about in your blog? I\u2019ve got you covered! Here are a few different blog content types you may want to consider:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3da208e elementor-widget elementor-widget-text-editor\" data-id=\"3da208e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTechnical how-to guides\n\n<strong>How-to blogs provide step-by-step instructions on how to perform a specific technical task or process<\/strong>. They are designed to help readers learn a new skill or solve a specific problem related to a particular technology or software.\n\nVisual aids such as screenshots and diagrams are often included within these instructions to help make them clear and understandable.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f814236 elementor-widget elementor-widget-text-editor\" data-id=\"f814236\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCheck out some of these technical how-to guides published by tech startups for some inspiration:\n<ol>\n \t<li>&#8220;<a href=\"https:\/\/auth0.com\/blog\/get-started-with-flutter-authentication\/?_ga=2.234317534.1364855954.1674986757-407275463.1674986757&amp;_gl=1*mn7osd*rollup_ga*NDA3Mjc1NDYzLjE2NzQ5ODY3NTc.*rollup_ga_F1G3E656YZ*MTY3NDk4Njc1Ny4xLjAuMTY3NDk4Njc1Ny42MC4wLjA.\" target=\"_blank\" rel=\"noopener\">Get Started with Flutter Authentication<\/a>&#8221; by Auth0<\/li>\n \t<li>&#8220;<a href=\"https:\/\/www.twilio.com\/docs\/voice\/virtual-agent\/dialogflow-cx-onboarding\" target=\"_blank\" rel=\"noopener\">Dialogflow CX Onboarding Guide<\/a>&#8221; by Twilio<\/li>\n \t<li>&#8220;<a href=\"https:\/\/neptune.ai\/blog\/how-to-train-your-own-object-detector-using-tensorflow-object-detection-api\" target=\"_blank\" rel=\"noopener\">How to Train Your Own Object Detector Using TensorFlow Object Detection API<\/a>&#8221; by Neptune.ai<\/li>\n<\/ol>\nChecklists\n\nChecklist blog posts provide readers with a list of steps or items to assist them in completing a specific task or process. By breaking down a complex process into manageable steps, checklist blogs make it easier for readers to understand and follow along.\n\nHere are a few examples of ideas for technical checklists that a tech startup might publish:\n<ul>\n \t<li><strong>Server deployment checklists<\/strong>: This type of checklist could include tasks such as configuring firewall rules, setting up monitoring and logging, and testing backups.<\/li>\n \t<li><strong>Security audit checklists<\/strong>: This type of checklist could include tasks such as reviewing access controls, testing for vulnerabilities, and monitoring for suspicious activity.<\/li>\n \t<li><strong>Network infrastructure checklists<\/strong>: This type of checklist could include tasks such as configuring routers and switches, setting up VLANs, and testing network connectivity.<\/li>\n \t<li><strong>Performance tuning checklists<\/strong>: This\u00a0 type of checklist could include tasks such as identifying bottlenecks, optimizing database queries, and testing load.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-097ec2d elementor-widget elementor-widget-text-editor\" data-id=\"097ec2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYear-end roundups\n\nYear-end roundup blogs reflect on past events, trends, and developments. Typically, this type of blog summarizes and forecasts the most significant or interesting happenings in your industry, as well as predictions for the coming year.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-148e19f elementor-widget elementor-widget-text-editor\" data-id=\"148e19f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tExamples of popular technical year-end roundups include:\n<ul>\n \t<li>GitHub&#8217;s &#8220;<a href=\"https:\/\/github.blog\/2022-11-17-octoverse-2022-10-years-of-tracking-open-source\/\" target=\"_blank\" rel=\"noopener\">Octoverse 2022: 10 years of tracking open source<\/a>&#8221; report, which highlights trends related to: Infrastructure as code opening up, big tech building big open source communities, and first-time open source contributors starting with commercially backed projects<\/li>\n \t<li>Stack Overflow&#8217;s &#8220;<a href=\"https:\/\/survey.stackoverflow.co\/2022\/\" target=\"_blank\" rel=\"noopener\">Developer Survey Results<\/a>&#8221; report, which provides insights into the developer community&#8217;s demographics, job satisfaction, and technology preferences.<\/li>\n \t<li>VentureBeat &#8220;<a href=\"https:\/\/venturebeat.com\/enterprise-analytics\/10-recently-funded-tech-startups-to-watch-in-2023\/\" target=\"_blank\" rel=\"noopener\">10 recently-funded tech startups to watch in 2023<\/a>&#8221; which lists the top startups that recently raised venture capital in the year before.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28fba49 elementor-widget elementor-widget-text-editor\" data-id=\"28fba49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGuest blog posts\n\nGuest blogging is when you (or someone from your team) writes a blog post and contributes it to be published on another brand\u2019s blog. This practice can be an effective way for tech startups to <strong>increase brand awareness, reach new audiences, and generate leads<\/strong>.\n\nHere are 5 steps that tech startup founders and leaders can use to start guest blogging in order to generate leads for your business:\n<ol>\n \t<li><strong>Identify relevant industry websites and blogs<\/strong>: Research industry websites and blogs that have a large audience and are relevant to your startup&#8217;s niche or industry.<\/li>\n \t<li><strong>Build relationships with bloggers and editors<\/strong>: Reach out to bloggers and editors to introduce yourself and your startup. Building relationships with these individuals can make it easier to get your guest blog post published.<\/li>\n \t<li><strong>Create high-quality, informative content<\/strong>: Make sure that your guest blog post is well-written, informative, and provides value to the website&#8217;s audience. Avoid using self-promotion and focus on providing helpful information that the website\u2019s readers will find useful.<\/li>\n \t<li><strong>Promote your guest post<\/strong>: Once your guest post is published, share it on your own website and social media accounts to increase it\u2019s visibility and reach.<\/li>\n \t<li><strong>Use it as a way to generate leads<\/strong>: Guest blogging can also be used as a way to generate leads by including calls-to-action within the post that encourage readers to visit your website or sign up for your newsletter.<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ec7bc7 elementor-widget elementor-widget-text-editor\" data-id=\"5ec7bc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPublishing Contributor Content\n\nContributor content is content that\u2019s created and contributed by individuals outside of your company (e.g. guest authors, experts in a particular field, customers) and published onto your blog.\n\nBlog posts by contributors can provide a fresh perspective and introduce new ideas, as well as <strong>extend the reach of your blog by tapping into your contributor\u2019s networks and audiences<\/strong>.\n\nPublishing this type of content also helps to take the content workflow pressure off you a little bit.\n\nTech startups can improve their overall content marketing results by using contributor content to:\n<ul>\n \t<li><strong>Diversify content<\/strong>: By featuring a variety of voices and perspectives, you\u2019ll offer a more diverse range of content and appeal to a wider audience.<\/li>\n \t<li><strong>Build a community<\/strong>: By featuring content from a variety of contributors, you\u2019ll build a sense of community and engagement with your audience.<\/li>\n \t<li><strong>Establish thought leadership<\/strong>: By featuring content from experts and industry leaders, you\u2019ll establish your own brand as a thought leader in your industry and position yourself as a credible source of information.<\/li>\n \t<li><strong>Drive traffic<\/strong>: By including internal backlinks to other pages on your website from within the contributor&#8217;s content, you can drive more traffic to important pages on your site.<\/li>\n \t<li><strong>Enhance brand awareness<\/strong>: By featuring your company\u2019s name, branding, and internal backlinks within the contributor&#8217;s content, you\u2019ll be able to increase brand awareness and generate more leads for your business.<\/li>\n \t<li><strong>Build domain authority in a cost-effective way<\/strong>: Using contributor content can be cost-effective as it allows you to leverage the expertise of others to create high-quality content without incurring the cost of producing it in-house.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a8e32e elementor-widget elementor-widget-text-editor\" data-id=\"9a8e32e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tInfographics\n\nInfographics are visual representations of information, data, or knowledge designed to make complex information easier to understand. They provide a quick and easy way for startups to highlight their expertise and communicate key information to their target audience. They can also be <strong>rather effective at attracting new customers through Google Search<\/strong>, so long as the topic of the infographic is relevant to the offers of the company that publishes.\n\nThere are many popular infographics that have been published by tech startups in recent years. Here are a few examples:\n<ul>\n \t<li>&#8220;<a href=\"https:\/\/fortyseven47.com\/blog\/what-can-we-expect-from-artificial-intelligence-infographic\/\" target=\"_blank\" rel=\"noopener\">What can we expect from Artificial Intelligence?<\/a>&#8221; &#8211; This infographic from the startup FortySeven highlights the adoption of artificial intelligence within various tech industries.<\/li>\n \t<li>&#8220;<a href=\"https:\/\/cybersecurityventures.com\/cybercrime-infographic\/\" target=\"_blank\" rel=\"noopener\">Cybercrime Infographics: Illustrations Of The Past, Present, And Future Threats We Face<\/a>&#8221; &#8211; This infographic from the tech publishing startup CyberSecurity Ventures provides an overview of the current state of cybersecurity, including statistics on data breaches and common attack methods.<\/li>\n \t<li>&#8220;<a href=\"https:\/\/www.technavio.com\/report\/global-blockchain-technology-market-in-the-agriculture-sector-analysis-share-2018\" target=\"_blank\" rel=\"noopener\">Global Blockchain Technology Market in the Agriculture Sector 2018-2022<\/a>&#8221; &#8211; This infographic from the tech market research company Technavio provides an overview of the growth and potential uses of blockchain technology across the agriculture sector.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0671685 e-con-full e-flex e-con e-child\" data-id=\"0671685\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9852a2a e-con-full e-flex e-con e-child\" data-id=\"9852a2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ced416a elementor-widget elementor-widget-image\" data-id=\"ced416a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-pin-title=\"Leveraging Content Marketing for Startup Growth: What Every New Founder Needs to Know (Incl. Tech Startup Marketing Budget Details)\" width=\"451\" height=\"1024\" data-src=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Content-Marketing-for-Startup_-Infographic-example-451x1024.jpg\" class=\"attachment-large size-large wp-image-13027 lazyload\" alt=\"Infographic example of content marketing for startup growth. These are great forms of content for a new tech startup.\" data-srcset=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Content-Marketing-for-Startup_-Infographic-example-451x1024.jpg 451w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Content-Marketing-for-Startup_-Infographic-example-132x300.jpg 132w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Content-Marketing-for-Startup_-Infographic-example-40x90.jpg 40w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Content-Marketing-for-Startup_-Infographic-example-677x1536.jpg 677w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Content-Marketing-for-Startup_-Infographic-example-353x800.jpg 353w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Content-Marketing-for-Startup_-Infographic-example-286x649.jpg 286w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Content-Marketing-for-Startup_-Infographic-example.jpg 705w\" data-sizes=\"(max-width: 451px) 100vw, 451px\" data-pin-url=\"https:\/\/www.data-mania.com\/blog\/grow-your-tech-startup-via-content-marketing-for-startup-growth\/?tp_image_id=13027\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 451px; --smush-placeholder-aspect-ratio: 451\/1024;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce58ed3 elementor-widget elementor-widget-image\" data-id=\"ce58ed3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-pin-title=\"Leveraging Content Marketing for Startup Growth: What Every New Founder Needs to Know (Incl. Tech Startup Marketing Budget Details)\" width=\"800\" height=\"450\" data-src=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Content-Marketing-for-Startup_-Infographic-example-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-13029 lazyload\" alt=\"tech startup Navario does it right with their content marketing for startup growth\" data-srcset=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Content-Marketing-for-Startup_-Infographic-example-1-1024x576.jpg 1024w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Content-Marketing-for-Startup_-Infographic-example-1-300x169.jpg 300w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Content-Marketing-for-Startup_-Infographic-example-1-768x432.jpg 768w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Content-Marketing-for-Startup_-Infographic-example-1-90x51.jpg 90w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Content-Marketing-for-Startup_-Infographic-example-1-800x450.jpg 800w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Content-Marketing-for-Startup_-Infographic-example-1-600x338.jpg 600w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Content-Marketing-for-Startup_-Infographic-example-1-1154x649.jpg 1154w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Content-Marketing-for-Startup_-Infographic-example-1.jpg 1280w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" data-pin-url=\"https:\/\/www.data-mania.com\/blog\/grow-your-tech-startup-via-content-marketing-for-startup-growth\/?tp_image_id=13029\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/450;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02bd7e0 e-con-full e-flex e-con e-child\" data-id=\"02bd7e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad4afcc elementor-widget elementor-widget-image\" data-id=\"ad4afcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-pin-title=\"Leveraging Content Marketing for Startup Growth: What Every New Founder Needs to Know (Incl. Tech Startup Marketing Budget Details)\" width=\"800\" height=\"599\" data-src=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Content-Marketing-for-Startup_-Infographic-example-2-1024x767.jpg\" class=\"attachment-large size-large wp-image-13028 lazyload\" alt=\"Content Marketing for Startup_ Infographic example\" data-srcset=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Content-Marketing-for-Startup_-Infographic-example-2-1024x767.jpg 1024w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Content-Marketing-for-Startup_-Infographic-example-2-300x225.jpg 300w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Content-Marketing-for-Startup_-Infographic-example-2-768x575.jpg 768w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Content-Marketing-for-Startup_-Infographic-example-2-90x67.jpg 90w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Content-Marketing-for-Startup_-Infographic-example-2-600x450.jpg 600w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Content-Marketing-for-Startup_-Infographic-example-2-866x649.jpg 866w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Content-Marketing-for-Startup_-Infographic-example-2.jpg 1500w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" data-pin-url=\"https:\/\/www.data-mania.com\/blog\/grow-your-tech-startup-via-content-marketing-for-startup-growth\/?tp_image_id=13028\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/599;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cdaee1 elementor-widget elementor-widget-text-editor\" data-id=\"8cdaee1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIndustry insight articles\n\nIndustry insight articles provide a detailed and in-depth look at the current state of various industries and predictions for the future, and they<strong> help to establish startup founders and leaders as thought leaders<\/strong> in their field, providing valuable insights to their target audience.\n\nThere are many popular industry insight articles published by tech startups (and large companies alike). Here are a few examples:\n<ul>\n \t<li>&#8220;<a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/whats-next-in-ecommerce\" target=\"_blank\" rel=\"noopener\">The Future of E-commerce<\/a>&#8221; by McKinsey &amp; Company.<\/li>\n \t<li>&#8220;<a href=\"https:\/\/www.ivy.partners\/the-impact-artificial-intelligence-has-on-industries-today\/\" target=\"_blank\" rel=\"noopener\">The Impact Artificial Intelligence Has on Industries Today<\/a>&#8221; by Ivy Partners.<\/li>\n \t<li>&#8220;<a href=\"https:\/\/www.ericsson.com\/en\/reports-and-papers\/mobility-report\" target=\"_blank\" rel=\"noopener\">Ericsson Mobility Report<\/a>&#8221; &#8211; A 5G report by Ericsson.<\/li>\n<\/ul>\nOn a side note, I\u2019ve LOVED having the opportunity to do lots of event marketing and product marketing support for Ericsson, including for increasing distribution of its Mobility Report.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fe4226 elementor-widget elementor-widget-text-editor\" data-id=\"9fe4226\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Examples of some of the deliverables and results from that work are shown below.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71d053d e-con-full e-flex e-con e-child\" data-id=\"71d053d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6734c04 elementor-widget elementor-widget-video\" data-id=\"6734c04\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=tzaVpGbvJo0&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae59602 elementor-widget elementor-widget-image\" data-id=\"ae59602\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-pin-title=\"Leveraging Content Marketing for Startup Growth: What Every New Founder Needs to Know (Incl. Tech Startup Marketing Budget Details)\" width=\"800\" height=\"518\" data-src=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Ericsson-report-1024x663.jpg\" class=\"attachment-large size-large wp-image-13036 lazyload\" alt=\"Ericsson report\" data-srcset=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Ericsson-report-1024x663.jpg 1024w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Ericsson-report-300x194.jpg 300w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Ericsson-report-768x497.jpg 768w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Ericsson-report-90x58.jpg 90w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Ericsson-report-600x389.jpg 600w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Ericsson-report-1002x649.jpg 1002w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Ericsson-report.jpg 1067w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" data-pin-url=\"https:\/\/www.data-mania.com\/blog\/grow-your-tech-startup-via-content-marketing-for-startup-growth\/?tp_image_id=13036\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/518;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32ea460 elementor-widget elementor-widget-text-editor\" data-id=\"32ea460\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIf you\u2019re looking for product marketing and launch support for your tech startup, I encourage you to get in touch and <a href=\"https:\/\/www.data-mania.com\/work-with-me\/\">submit your project details here<\/a>.\n\nPersonal anecdotes, opinions, and reviews\n\nPersonal anecdotes, opinions, and reviews can be helpful with tech startup marketing in a few ways, including:\n<ul>\n \t<li>You can use them to <strong>build trust with potential customers<\/strong>, as they provide a personal perspective on your product or service.<\/li>\n \t<li>You can use them to <strong>generate word-of-mouth marketing<\/strong>, as people are more likely to trust the opinions of people they know.<\/li>\n \t<li>You can use them to <strong>improve the visibility<\/strong> of your startup&#8217;s product or service, as these content types may be more likely to appear in search results.<\/li>\n \t<li>You can use these to <strong>create a sense of community<\/strong> and belonging around your brand and its values.\nYou can use these to generate valuable feedback on your product or service, which you can then use to make improvements.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27aaf0a elementor-widget elementor-widget-text-editor\" data-id=\"27aaf0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Where to Find Inspiration for Your Tech Startup Blog<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dc0053 elementor-widget elementor-widget-text-editor\" data-id=\"5dc0053\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIt\u2019s always a good idea to find a few people or websites that you can use as inspiration. That way, when you get stuck, you can refer back to these sources and see how they handle that particular issue.\n\nThe site you\u2019ll use for inspiration depends on whether you&#8217;re building a blog for your personal-professional brand, a community, or a small business.\n\nIf you&#8217;re building out a blog for a data startup, the following sites may help get you started in your quest for inspiration: <a href=\"https:\/\/www.analyticsvidhya.com\/\" target=\"_blank\" rel=\"noopener\">Analytic Vidhya<\/a>, <a href=\"https:\/\/www.r-bloggers.com\/\" target=\"_blank\" rel=\"noopener\">R Bloggers<\/a>, <a href=\"https:\/\/datafloq.com\/\" target=\"_blank\" rel=\"noopener\">DataFloq<\/a>, <a href=\"http:\/\/blog.revolutionanalytics.com\/\" target=\"_blank\" rel=\"noopener\">Revolution Analytics<\/a>, <a href=\"http:\/\/blog.echen.me\/\" target=\"_blank\" rel=\"noopener\">Edwin Chen<\/a>, <a href=\"https:\/\/petewarden.com\/\" target=\"_blank\" rel=\"noopener\">Pete Warden<\/a>, and <a href=\"https:\/\/sebastianraschka.com\/blog\/index.html\" target=\"_blank\" rel=\"noopener\">Sebastian Raschka<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a097055 elementor-widget elementor-widget-text-editor\" data-id=\"a097055\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Make Sure You\u2019re Utilizing Effective On-Page SEO<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ae6380 elementor-widget elementor-widget-text-editor\" data-id=\"7ae6380\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhile blog posts are a great way to dial down into your audience and attract motivated buyers, you\u2019ll need to start by conducting SEO keyword research to determine what those people are searching for.\n\nYou can launch an especially successful content marketing campaign using blog posts if you take <a href=\"https:\/\/towardsdatascience.com\/how-to-take-a-data-driven-approach-to-seo-315c35e9cd7f\" target=\"_blank\" rel=\"noopener\">special care to target the SEO keywords<\/a> your competitors aren\u2019t utilizing.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06185f7 elementor-widget elementor-widget-heading\" data-id=\"06185f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Social Media Content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdacd51 elementor-widget elementor-widget-text-editor\" data-id=\"fdacd51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>80% of business-to-business social media leads come from LinkedIn (Source: g2.com)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75267a0 elementor-widget elementor-widget-image\" data-id=\"75267a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-pin-title=\"Leveraging Content Marketing for Startup Growth: What Every New Founder Needs to Know (Incl. Tech Startup Marketing Budget Details)\" data-src=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/Content-Marketing-for-Startup_-LinkedIn-stat-q2krrf272cmi6bjmklc8cbe0t4xc570wgavy25k1wg.png\" title=\"Content Marketing for Startup_ LinkedIn stat\" alt=\"This LinkedIn stat is particularly relevant for tech startups, particularly those that want to leverage content marketing for startup growth.\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/400;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2f5dd3 elementor-widget elementor-widget-text-editor\" data-id=\"e2f5dd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWorldwide usage of social media has been on an uninterrupted upward trajectory for years, and the global pandemic caused a <a href=\"https:\/\/www.pwc.com\/gx\/en\/consumer-markets\/consumer-insights-survey\/2020\/pwc-consumer-insights-survey-2020.pdf\" target=\"_blank\" rel=\"noopener\">further 58% increase<\/a> in users on these platforms.\n\nThe chief strength of social media posts is their versatility. Their chief drawback is their short lifespan.\n\nNevertheless, social media is a great tool when it comes to your content marketing for startup growth efforts.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a291ee9 elementor-widget elementor-widget-text-editor\" data-id=\"a291ee9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Popular Social Media Content Types for Tech Startups<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5872598 elementor-widget elementor-widget-text-editor\" data-id=\"5872598\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThere are many social media content types that can be effective for tech startups, including:\n<ul>\n \t<li>Demos and tutorials<\/li>\n \t<li>Short-form how-to guides<\/li>\n \t<li>Memes and funny content<\/li>\n \t<li>Educational or research-based posts<\/li>\n \t<li>Advance warnings about upcoming sales and promotions<\/li>\n \t<li>Contests and collaborations<\/li>\n \t<li>Testimonials<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c427d6e elementor-widget elementor-widget-text-editor\" data-id=\"c427d6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Example Topics for Social Media Content Published By Tech Startups<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2d9d77 elementor-widget elementor-widget-text-editor\" data-id=\"d2d9d77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSome examples of topics and post ideas for social media posts published by tech startups include:\n<ul>\n \t<li>A Twitter thread discussing the latest developments in artificial intelligence and machine learning<\/li>\n \t<li>A Twitter thread discussing the latest advancements in blockchain technology and its potential use cases<\/li>\n \t<li>A long form LinkedIn post discussing the latest updates in the field of quantum computing<\/li>\n \t<li>A YouTube video discussing the latest advancements in 5G technology and its potential impact on industries<\/li>\n \t<li>A TikTok video discussing the latest developments in virtual reality and augmented reality technologies<\/li>\n \t<li>A Instagram Reel discussing the latest advancements in the field of robotics and automation<\/li>\n \t<li>A LinkedIn slide show demonstrating the latest developments in internet of things (IoT) and smart devices<\/li>\n<\/ul>\nYouTube and Facebook are the most popular platforms, with <a href=\"https:\/\/www.pewresearch.org\/internet\/fact-sheet\/social-media\/\" target=\"_blank\" rel=\"noopener\">81% and 69% of U.S. adults<\/a> using them, respectively. Also, the audiences on these platforms roughly represent the general population in age, gender, and racial diversity.\n\nThe rest of the social networks have market shares in the same general ballpark as one another. Hence, you could potentially shift your marketing spend from one network to another as you learn more about your audience.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-210b3e1 elementor-widget elementor-widget-text-editor\" data-id=\"210b3e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>YouTube Videos: A Special Form of Social Media Content<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f42f4a7 elementor-widget elementor-widget-text-editor\" data-id=\"f42f4a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYouTube is a bit of a special case, because while the platform itself is a social media platform, the content marketing strategies you use there are very similar to what you\u2019d use when growing a self-hosted blog.\n\n<a href=\"https:\/\/www.pewresearch.org\/internet\/2021\/04\/07\/social-media-use-in-2021\/\" target=\"_blank\" rel=\"noopener\">According to Pew Research<\/a>, 81% of U.S. adults used YouTube regularly.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6725d0d elementor-widget elementor-widget-image\" data-id=\"6725d0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-pin-title=\"Leveraging Content Marketing for Startup Growth: What Every New Founder Needs to Know (Incl. Tech Startup Marketing Budget Details)\" data-src=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/Content-Marketing-for-Startup_-YouTube-stat-q2ks1pelv2ph8oloi1f8mpxmuy7ydxv577x956axsw.png\" title=\"Content Marketing for Startup_ YouTube stat\" alt=\"Content Marketing for Startup_ YouTube stat\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/400;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d7ddce elementor-widget elementor-widget-text-editor\" data-id=\"1d7ddce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe demographic breakdown on this statistic is:\n\n~ 95% of individuals aged 18-29 use YouTube\n\n~ 91% of 30- to 49-year-olds and\n\n~ 49% of those over 65.\n\nBy looking at the above statistics you can get a good idea for yourself whether organic content marketing for startup growth on YouTube makes sense for your business.\n\nFor an example of how I use YouTube to grow my own business, check out how we used a YouTube video within this blog post on <a href=\"http:\/\/data-mania.com\/blog\/the-secret-to-building-ai-software-that-actually-sells\/\">The Secret To Building AI Software That Actually Sells<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1983d28 elementor-widget elementor-widget-text-editor\" data-id=\"1983d28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYouTube video content can be helpful to your content marketing for startup growth in a few ways:\n<ul>\n \t<li>You can use YouTube videos to tell a story and <strong>build an emotional connection with your audience<\/strong>.<\/li>\n \t<li>You can use YouTube to create multiple series of valuable free video content that <strong>builds your audience and leads base<\/strong> as well as <strong>keeps your current audience engaged and loyal<\/strong> to your brand. This is akin to using Youtube to publish the same or similar educational or how-to content you\u2019d publish on your blog.<\/li>\n \t<li>You can use YouTube videos to <strong>create a sense of community<\/strong> and belonging around your brand and its values by creating regular content and engaging with the audience.<\/li>\n \t<li>You can use YouTube videos to showcase your products or services in a visual and engaging way, which can help to directly <strong>attract potential customers<\/strong>.<\/li>\n \t<li>You can use video content to demonstrate how your product or service works, which can help to <strong>educate potential customers<\/strong> and answer any questions they may have.<\/li>\n \t<li>YouTube is a large and widely used platform, so creating video content for it can help you <strong>increase the visibility<\/strong> of your startup&#8217;s brand, products, and services.<\/li>\n \t<li>YouTube videos can also be optimized with keywords, titles, and descriptions so that your YouTube content <strong>attracts new leads and customers over the long-term future<\/strong>.<\/li>\n<\/ul>\nSome of the most successful video campaigns on YouTube fall into categories like these:\n<ul>\n \t<li><strong>Product demos<\/strong>: Provide an in-depth analysis of new technology products and compare them to existing products on the market (this is a good opportunity to showcase your own product or service).<\/li>\n \t<li><strong>How-to tutorials and guides<\/strong>: Teach your audience how to use new technology products or services effectively and efficiently.<\/li>\n \t<li><strong>Behind-the-scenes content (vlogs)<\/strong>: Give your audience a glimpse into the day-to-day operations of your startup and give them a sense of the people and culture behind your brand.<\/li>\n \t<li><strong>Industry insights and predictions<\/strong>: Share your thoughts and insights on the latest developments and trends in your industry, and provide your predictions for the future.<\/li>\n \t<li><strong>Interviews with industry experts<\/strong>: Interview experts within your industry and discuss the latest developments and trends in the field.<\/li>\n \t<li><strong>Case studies<\/strong>: Share how your product or service has helped other businesses solve problems or improve their operations.<\/li>\n<\/ul>\nLike other forms of content, YouTube videos position your brand as an authority in your sector. Moreover, they can also be used to showcase your company\u2019s products and give prospects who may be \u201con the fence\u201d the gentle push they need to make a purchase.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d36e5d4 elementor-widget elementor-widget-heading\" data-id=\"d36e5d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Coding Demos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e52bf9 elementor-widget elementor-widget-text-editor\" data-id=\"1e52bf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If they&#8217;re an appropriate vehicle through which to generate targeted leads for your startup\u2019s offers, coding demos can be one of the most effective ways to grow your tech startup.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8c6d5d elementor-widget elementor-widget-image\" data-id=\"a8c6d5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-pin-title=\"Leveraging Content Marketing for Startup Growth: What Every New Founder Needs to Know (Incl. Tech Startup Marketing Budget Details)\" data-src=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/Content-Marketing-for-Startup_-Coding-demo-ROI-q2ktb08l8mpys4ssz4cyasedigxscspfrfsos94vxc.png\" title=\"Content Marketing for Startup_ Coding demo ROI\" alt=\"Coding demo ROI\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/400;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bac037e elementor-widget elementor-widget-text-editor\" data-id=\"bac037e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGeneral guidelines I suggest are as follows:\n<table>\n<tbody>\n<tr>\n<td>Consider Coding Demos If Your Business Model Is:\n<ul>\n \t<li aria-level=\"1\">B2B Products &amp; Services<\/li>\n \t<li aria-level=\"1\">B2C Products<\/li>\n \t<li aria-level=\"1\">D2C Information Products<\/li>\n<\/ul>\n<\/td>\n<td>Consider Coding Demos If Your Ideal Customer Is A:\n<ul>\n \t<li aria-level=\"1\">Coder (or Aspiring Coder)<\/li>\n \t<li aria-level=\"1\">CTO with Purchasing Power<\/li>\n<\/ul>\n<\/td>\n<td>Consider Coding Demos If Your Offer Is:\n<ul>\n \t<li aria-level=\"1\">A Freemium or Low-Cost SaaS Product<\/li>\n \t<li aria-level=\"1\">An Information Product<\/li>\n \t<li aria-level=\"1\">Tech Implementation Services<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\nCoding demos help attract new startups with IT needs as well as mature companies looking for products to help them scale.\n\nFurthermore, coding demos help you show professional coders how your product, product suite or tools will help them generate next-level results.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cd0130 elementor-widget elementor-widget-text-editor\" data-id=\"0cd0130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>The #1 Fastest Way To Quickly Establish Long-Term SEO Traffic for Your Tech Startup<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5458ff3 elementor-widget elementor-widget-text-editor\" data-id=\"5458ff3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIf coding demos are an appropriate form of content marketing for your tech startup, you\u2019re in luck! That\u2019s because coding demos are the absolute very best way to generate website traffic from Google search and Bing.\n\nLet me tell you a personal story to illustrate the awesomeness of using a coding demo to attract website visitors.\n\nBack in 2017, I published a coding demonstration called <a href=\"http:\/\/data-mania.com\/blog\/logistic-regression-example-in-python\/\">Logistic Regression Example in Python (Source Code Included)<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81e5666 elementor-widget elementor-widget-image\" data-id=\"81e5666\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-pin-title=\"Leveraging Content Marketing for Startup Growth: What Every New Founder Needs to Know (Incl. Tech Startup Marketing Budget Details)\" data-src=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/logistic-regression-q2ktpv2r9d24a97x81jo7jfnippn0kopgyzyup3vkw.png\" title=\"logistic regression\" alt=\"logistic regression\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/400;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75d0179 elementor-widget elementor-widget-text-editor\" data-id=\"75d0179\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tI already had the code from a small little project I\u2019d been working on elsewhere, so it maybe took me 15 minutes to repurpose it into something I could share through WordPress (using <a href=\"https:\/\/nbviewer.org\/github\/BigDataGal\/Data-Mania-Demos\/blob\/master\/Logistic%20Regression%20Demo.ipynb\" target=\"_blank\" rel=\"noopener\">Jupyter NBViewer hosted on GitHub<\/a>). Creating the code from scratch would have added about 30 minutes to the content creation process, but luckily, I didn&#8217;t even have to do that.\n\nThen, all I had to do was spend about 25 minutes adding 500 words of blog text around the demo to provide context \/ training and SEO optimize the page for Google Search.\n\nI also used that space to link to my paid data science course and to my lead magnets, thus driving sales and generating leads on autopilot.\n\n<strong>I spent less than 45 minutes publishing code I already had &#8211; and it indirectly generated at least $20,000 in revenues over the years.<\/strong>\n\nBecause people are always entering code snippets into search engines to look for solutions, and because there are a relatively small number of coding demos available on the internet, it\u2019s very easy to use a coding demo to rank high in search and draw in those visitors.\n\nThe piece generated almost 60,000 new website visitors and if I updated it, then the piece could have easily generated twice the number of visitors.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13bb4b1 elementor-widget elementor-widget-image\" data-id=\"13bb4b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-pin-title=\"Leveraging Content Marketing for Startup Growth: What Every New Founder Needs to Know (Incl. Tech Startup Marketing Budget Details)\" width=\"800\" height=\"388\" data-src=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Content-Marketing-for-Startup_-Screenshot-of-blog-traffic-from-coding-demos-1024x497.jpg\" class=\"attachment-large size-large wp-image-13047 lazyload\" alt=\"Screenshot of blog traffic from coding demos\" data-srcset=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Content-Marketing-for-Startup_-Screenshot-of-blog-traffic-from-coding-demos-1024x497.jpg 1024w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Content-Marketing-for-Startup_-Screenshot-of-blog-traffic-from-coding-demos-300x146.jpg 300w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Content-Marketing-for-Startup_-Screenshot-of-blog-traffic-from-coding-demos-768x373.jpg 768w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Content-Marketing-for-Startup_-Screenshot-of-blog-traffic-from-coding-demos-90x44.jpg 90w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Content-Marketing-for-Startup_-Screenshot-of-blog-traffic-from-coding-demos-600x291.jpg 600w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Content-Marketing-for-Startup_-Screenshot-of-blog-traffic-from-coding-demos.jpg 1092w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" data-pin-nopin=\"nopin\" data-pin-url=\"https:\/\/www.data-mania.com\/blog\/grow-your-tech-startup-via-content-marketing-for-startup-growth\/?tp_image_id=13047\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/388;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81ee132 elementor-widget elementor-widget-text-editor\" data-id=\"81ee132\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSome of those visitors paid to take my data science courses.\n\nOthers opted-in to <a href=\"http:\/\/data-mania.com\/newsletter\">my newsletter<\/a> and subsequently purchased a product or program.\n\nWhat\u2019s more, acquisition editors and tech leaders who stumbled upon the demo came along and offered me high-end B2B contracts to develop data science education products.\n\nThat\u2019s not to mention the credibility that coding demos lend to your brand if you\u2019re still trying to prove your technical chops.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e4240b elementor-widget elementor-widget-text-editor\" data-id=\"7e4240b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>How-To Use Coding Demos To Quickly Grow Your Tech Startup<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb87775 elementor-widget elementor-widget-text-editor\" data-id=\"cb87775\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tStartup founders can use coding demos to quickly grow their tech startups in a few key ways:\n<ul>\n \t<li><strong>Creating a sense of community and belonging<\/strong> around the brand and its values by creating regular content and engaging with the audience.<\/li>\n \t<li><strong>Generating buzz<\/strong> and interest around your startup and its product or service. <strong>Drive search traffic and leads<\/strong> to your startup&#8217;s website.<\/li>\n<\/ul>\n<strong>Educating your potential customers<\/strong> about how your product or service works, and how it can be integrated into their own projects or systems. Bonus points if you can teach them something they can use to get a quick-win for free, without actually having to sign-up for your offer.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5301da elementor-widget elementor-widget-text-editor\" data-id=\"b5301da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>3 excellent coding demo portfolio examples to inspire your startup marketing plan<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c3dea3 elementor-widget elementor-widget-text-editor\" data-id=\"5c3dea3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLet\u2019s look at 3 coding demo portfolio examples that would be especially helpful to startup founders and leaders who are looking to attract customers for a new data science startup.\n\n<a href=\"https:\/\/www.dominodatalab.com\/\" target=\"_blank\" rel=\"noopener\">Domino Data Lab<\/a>: Startup\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-020fec2 elementor-widget elementor-widget-image\" data-id=\"020fec2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-pin-title=\"Leveraging Content Marketing for Startup Growth: What Every New Founder Needs to Know (Incl. Tech Startup Marketing Budget Details)\" width=\"800\" height=\"277\" data-src=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Domino-Data-1024x355.png\" class=\"attachment-large size-large wp-image-13048 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Domino-Data-1024x355.png 1024w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Domino-Data-300x104.png 300w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Domino-Data-768x266.png 768w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Domino-Data-90x31.png 90w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Domino-Data-1536x533.png 1536w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Domino-Data-600x208.png 600w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Domino-Data.png 1600w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" data-pin-nopin=\"nopin\" data-pin-url=\"https:\/\/www.data-mania.com\/blog\/grow-your-tech-startup-via-content-marketing-for-startup-growth\/?tp_image_id=13048\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/277;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f45250f elementor-widget elementor-widget-text-editor\" data-id=\"f45250f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tI can share this little tidbit simply because I helped Domino Data Lab with its startup marketing needs back in 2014.\n\nDomino Data Lab is one of today\u2019s leading MLOps platforms. But back in 2014, Domino was just getting started and they were looking to secure their first few cohorts of users.\n\nPersonally I helped them with their Twitter strategy and operations. I also helped to create coding demos that they could publish on <a href=\"https:\/\/www.dominodatalab.com\/blog\" target=\"_blank\" rel=\"noopener\">their blog<\/a> to attract members of their target audience.\n\n<b>How publishing coding demos has benefited the startup:\u00a0<\/b>\n\nFor a startup like Domino, it really made sense to publish coding demos from the beginning, because those demos leveraged organic Google Search to attract data scientists and programmers who would be interested in using the Domino product to scale their machine learning operations.\n\nBy publishing coding demos in their early days, Domino was able to quickly increase their brand awareness, lead base, and user base. These increases then, of course, made it a lot easier for them to secure more funding from partners and grow the business faster.\n\nThey\u2019ve continued publishing coding tutorials throughout the years, because &#8211; well &#8211; it works.\n\nThe following are a few of the more recent coding demos they\u2019ve published:\n<ul>\n \t<li aria-level=\"1\"><a href=\"https:\/\/www.dominodatalab.com\/blog\/dask-step-by-step-tutorial\" target=\"_blank\" rel=\"noopener\">Parallel Computing with Dask: A Step-by-Step Tutorial<\/a><\/li>\n \t<li aria-level=\"1\"><a href=\"https:\/\/www.dominodatalab.com\/blog\/evaluating-ray-distributed-python-for-massive-scalability\" target=\"_blank\" rel=\"noopener\">Evaluating Ray: Distributed Python for Massive Scalability<\/a><\/li>\n \t<li aria-level=\"1\"><a href=\"https:\/\/www.dominodatalab.com\/blog\/performing-non-compartmental-analysis-with-julia-and-pumas-ai\" target=\"_blank\" rel=\"noopener\">Performing Non-Compartmental Analysis with Julia and Pumas AI<\/a><\/li>\n<\/ul>\n<h5><a href=\"https:\/\/github.com\/rasbt\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sebastian Raschka<\/span><\/a><span style=\"font-weight: 400;\">: Consultant<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a75bbb elementor-widget elementor-widget-image\" data-id=\"3a75bbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-pin-title=\"Leveraging Content Marketing for Startup Growth: What Every New Founder Needs to Know (Incl. Tech Startup Marketing Budget Details)\" width=\"800\" height=\"461\" data-src=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Content-Marketing-for-Startup_-Sebastian-Raschka-portfolio.png\" class=\"attachment-large size-large wp-image-13049 lazyload\" alt=\"Sebastian Raschka portfolio\" data-srcset=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Content-Marketing-for-Startup_-Sebastian-Raschka-portfolio.png 900w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Content-Marketing-for-Startup_-Sebastian-Raschka-portfolio-300x173.png 300w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Content-Marketing-for-Startup_-Sebastian-Raschka-portfolio-768x443.png 768w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Content-Marketing-for-Startup_-Sebastian-Raschka-portfolio-90x52.png 90w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Content-Marketing-for-Startup_-Sebastian-Raschka-portfolio-600x346.png 600w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" data-pin-url=\"https:\/\/www.data-mania.com\/blog\/grow-your-tech-startup-via-content-marketing-for-startup-growth\/?tp_image_id=13049\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/461;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5162873 elementor-widget elementor-widget-text-editor\" data-id=\"5162873\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSebastian Raschka is an independent data science consultant and the assistant professor of statistics at the University of Wisconsin-Madison.\n\nYou can take a look through his <a href=\"http:\/\/sebastianraschka.com\/\" target=\"_blank\" rel=\"noopener\">portfolio<\/a>, <a href=\"https:\/\/github.com\/rasbt\" target=\"_blank\" rel=\"noopener\">Github account<\/a>, and <a href=\"https:\/\/www.linkedin.com\/in\/sebastianraschka\/\" target=\"_blank\" rel=\"noopener\">LinkedIn profile<\/a> if you like.\n\n<b>How publishing coding demos has benefited him:\u00a0<\/b>\n\nSebastian Raschka comes from a molecular biology background, not the strong statistics or comp sci background you\u2019d expect from a world renowned data scientist.\n\nThat said, he\u2019s successfully built his own little data startup which he monetizes mainly through:\n<ul>\n \t<li aria-level=\"1\">Information products (courses and books)<\/li>\n<\/ul>\n<ul>\n \t<li aria-level=\"1\">B2B teaching deals that pop-up spontaneously due to the scale of his online reach and the quality of his contributions.<\/li>\n<\/ul>\nSo, how did Sebastian establish the degree of clout he enjoys today?\n\nHe started by publishing immensely helpful online coding demos.\n<h5><a href=\"https:\/\/github.com\/jakevdp\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Jake Vanderplas<\/span><\/a><span style=\"font-weight: 400;\">: Consultant<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6702991 elementor-widget elementor-widget-image\" data-id=\"6702991\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-pin-title=\"Leveraging Content Marketing for Startup Growth: What Every New Founder Needs to Know (Incl. Tech Startup Marketing Budget Details)\" width=\"512\" height=\"374\" data-src=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/one-dot-per-zipcode.jpg\" class=\"attachment-large size-large wp-image-13053 lazyload\" alt=\"one dot per zipcode\" data-srcset=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/one-dot-per-zipcode.jpg 512w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/one-dot-per-zipcode-300x219.jpg 300w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/one-dot-per-zipcode-90x66.jpg 90w\" data-sizes=\"(max-width: 512px) 100vw, 512px\" data-pin-nopin=\"nopin\" data-pin-url=\"https:\/\/www.data-mania.com\/blog\/grow-your-tech-startup-via-content-marketing-for-startup-growth\/?tp_image_id=13053\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 512px; --smush-placeholder-aspect-ratio: 512\/374;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d5ec99 elementor-widget elementor-widget-text-editor\" data-id=\"5d5ec99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tJake Vanderplas is a software engineer at Google on the Colab team. He is also a developer on a number of open-source Python projects. View his projects on <a href=\"https:\/\/github.com\/jakevdp\" target=\"_blank\" rel=\"noopener\">Github<\/a> or his <a href=\"http:\/\/vanderplas.com\/\" target=\"_blank\" rel=\"noopener\">site<\/a>, or check out his <a href=\"https:\/\/www.linkedin.com\/in\/jake-vanderplas-5894937b\/\" target=\"_blank\" rel=\"noopener\">LinkedIn profile here.\u00a0<\/a>\n\n<b>How publishing coding demos has benefited him:\u00a0<\/b>\n\nJake Vanderplas has an academic background in Astronomy and Physics, yet he\u2019s become a household name in the world of data science and software engineering.\n\nHow did that happen? Well, it wasn\u2019t because he is some sort of innate marketing genius. Nope. It\u2019s all down to the coding demos and tutorials he created and shared through his portfolio on Github.\n\nAnd while Jake is still technically considered an \u201cemployee\u201d at Google, the online footprint he built for himself (using coding demos) led to him building out a pretty darn robust side-hustle which he\u2019s monetized via services.\n\nServices he offers \/ has offered:\n<ul>\n \t<li aria-level=\"1\">Speaking gigs<\/li>\n<\/ul>\n<ul>\n \t<li aria-level=\"1\">Editorial positions and tutorial reviews (for journals, conferences, and websites)<\/li>\n<\/ul>\n<ul>\n \t<li aria-level=\"1\">Event organization &#8211; Chairing and co-chairing of industry-related events<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57919b0 elementor-widget elementor-widget-menu-anchor\" data-id=\"57919b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"5\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2ac91e elementor-widget elementor-widget-heading\" data-id=\"f2ac91e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pro-Tips On How To Streamline &amp; Stay Consistent With Your Content Marketing for Startup Growth Initiative<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb001de elementor-widget elementor-widget-text-editor\" data-id=\"bb001de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<b>Consistency is key when it comes to content marketing for startup growth!<\/b>\n\n&lt;span &#8220;&gt;It helps you to build a strong brand, to keep your audience interested, to improve your search engine rankings, and ultimately, to bring in more money. Plus, by having a plan in place and sticking to it, you can make sure your content is reaching the right people and making a real impact.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c7fed3 elementor-widget elementor-widget-heading\" data-id=\"3c7fed3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 Ways To Quickly Generate Content Idea<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d93d74f elementor-widget elementor-widget-text-editor\" data-id=\"d93d74f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIf you\u2019re struggling to come up with content ideas, here are a few ways to become inspired:\n<ol>\n \t<li><strong>Use keyword research<\/strong> to identify popular topics and questions related to your industry or niche. My favorite tool for keyword research is <a href=\"https:\/\/keywordseverywhere.com\/\" target=\"_blank\" rel=\"noopener\">Keywords Everywhere<\/a>.<\/li>\n \t<li><strong>Look at what your competitors are writing about<\/strong> and see if you can offer a unique perspective or some form of added value. You can do this on most social platforms, but I recommend LinkedIn, TikTok, YouTube.<\/li>\n \t<li><strong>Use social media listening tools<\/strong> to track mentions of your brand, industry, or niche and see what topics are resonating with your target audience. Don\u2019t be afraid to set up an inbox alert for this using <a href=\"https:\/\/www.google.co.uk\/alerts\" target=\"_blank\" rel=\"noopener\">Google Alerts<\/a>.<\/li>\n \t<li><strong>Look at industry-specific news<\/strong>, events, and popular discussions to see what&#8217;s happening in your field and what topics might be relevant to your target audience. Good places for this type of research include <a href=\"https:\/\/www.reddit.com\/\" target=\"_blank\" rel=\"noopener\">Reddit<\/a> &amp; <a href=\"https:\/\/www.quora.com\/\" target=\"_blank\" rel=\"noopener\">Quora<\/a>.<\/li>\n \t<li><strong>Use feedback from your customers or audience<\/strong> to generate ideas for content that addresses their pain points, goals, or interests. Place you can look for this type of feedback:<\/li>\n<\/ol>\nWithin your existing content audits,\nWithin social media comments, and\nVia email replies from your email marketing campaigns.\n\nI find it easier to generate content ideas in batches, so I don\u2019t have to scramble every time I need to publish. Generating a list of good ideas every month or two should be sufficient.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62055ef elementor-widget elementor-widget-heading\" data-id=\"62055ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Set A Publishing Schedule &amp; Stick To It<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f5c2a elementor-widget elementor-widget-text-editor\" data-id=\"04f5c2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It\u2019s a good idea to create a content \/ editorial calendar at least one or two months in advance. <strong>Having a formalized plan will help keep you accountable to your content publishing goals, as well as provide more structure to your content<\/strong>. Because no one wants a smorgasbord of technical topics spattered randomly across time!<\/p><p>Watch the video below to get my recommendations on how to create a content calender DIY-style.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12b7e8d e-con-full e-flex e-con e-child\" data-id=\"12b7e8d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87f701c elementor-widget elementor-widget-video\" data-id=\"87f701c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/jqm79tO-jgY&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9b872c elementor-widget elementor-widget-text-editor\" data-id=\"a9b872c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p>It\u2019s important that every effort you expend building your brand be spent in a strategic manner, to help you reach your overarching goals.<\/p><\/blockquote><p>It\u2019s important that every effort you expend building your brand be spent in a strategic manner, to help you reach your overarching goals. A content marketing plan and content calendar will help you work strategically.<\/p><p>If you\u2019re scratching your head, wondering how to create a content marketing plan for startup growth. You can watch and learn from the video above or you can let me do all the hard work for you!\u00a0\u00a0<\/p><p>Using my <a href=\"https:\/\/www.data-mania.com\/product\/instructional-marketing-planner-trifecta\/\">Instructional Marketing Planner Trifecta<\/a>, you will be able to plan and launch your startup&#8217;s most successful marketing initiative in 30 days or less.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-503458a elementor-widget elementor-widget-heading\" data-id=\"503458a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Delegating Your Content Marketing for Startup Growth Needs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef15a05 elementor-widget elementor-widget-text-editor\" data-id=\"ef15a05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span>When it comes to content marketing for startups, the big question you need to answer is\u2026<\/span>\n\n<span>Will you create all the content yourself? Or will you hire a technical writer \/ content creator to help you?<\/span>\n\n<span>For blogs, you can either create the content yourself or you can hire a technical writer to help. Most new startup blog owners write their own posts.\u00a0<\/span>\n\n<span>In my <\/span><a href=\"https:\/\/www.data-mania.com\/product\/data-creatives-co-course-pay-in-full\/\"><span >course for tech startup founders<\/span><\/a><span>, I advise my students to create their own content for the following reasons:<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span>It\u2019s a great way for you to <\/span><span style=\"text-decoration: underline;\"><span>keep current<\/span><\/span><span><span > on the latest in the industry<\/span><\/span>&nbsp;<\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span>It\u2019s a great medium across which you can<\/span><span style=\"text-decoration: underline;\"><span> initiate genuine working relations<\/span><\/span><span ><span> with people in your target audience<\/span><\/span>&nbsp;<\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span >It offers built-in <\/span><span ><span><span style=\"text-decoration: underline;\">quality control<\/span><\/span><\/span>&nbsp;<\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\">It\u2019s the more <span style=\"text-decoration: underline;\">affordable<\/span> option<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afe8d5c elementor-widget elementor-widget-text-editor\" data-id=\"afe8d5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span>In some cases, though, you may be better off hiring a professional writer to assist you. Cases where this may be more appropriate would be:<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span><span style=\"text-decoration: underline;\">If you\u2019re already earning $200\/hour<\/span>+<\/span><span> in fees and you don\u2019t feel compelled to divert time from your earnings, then hire someone.<\/span><\/li>\n<\/ul>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span><span style=\"text-decoration: underline;\">If you already own a relatively successful start-u<\/span>p<\/span><span> and you need content to act as a vehicle for in-bound traffic, but you have your hands too full in other areas of your business, then hire someone.<\/span><\/li>\n<\/ul>\n<b>Pro Tip<\/b><span>: If you opt to outsource your content creation, please know that good data writers are charging up to $3\/word these days.\u00a0<\/span>\n\n<span>Expect to spend a fair bit of time sourcing someone who will create technical content for affordable rates, and if you find someone who will work for cheap \u2013 MAKE SURE TO QA THE HECK OUT OF WHAT THEY GIVE YOU AND COPYSCAPE EVERYTHING THEY SUBMIT.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea880dd elementor-widget elementor-widget-heading\" data-id=\"ea880dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3 Ways To Quickly QA Your Content Before Hitting Publish<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a51c526 elementor-widget elementor-widget-text-editor\" data-id=\"a51c526\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span>The typical content marketing for startup pitfalls are usually related to either <\/span><span style=\"text-decoration: underline;\"><span>quantity or quality<\/span><\/span><span>.\u00a0<\/span>\n\n<span>As far as quantity, we\u2019ve already addressed ways to maintain consistency by:<\/span>\n<ul>\n \t<li aria-level=\"1\"><span>Brainstorming a list of content ideas, and\u2026<\/span><\/li>\n<\/ul>\n<ul>\n \t<li aria-level=\"1\"><span>Creating a publishing schedule via an editorial calendar\u00a0<\/span><\/li>\n<\/ul>\n<span>These two things will help safeguard you against letting your blog \/ socials (and online presence) slide into oblivion.<\/span>\n\n<span>As far as content quality QA tips, I suggest the following:<\/span>\n<ol>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span>Make sure your <\/span><span style=\"text-decoration: underline;\"><span >grammar and spelling<\/span><\/span><span><span> are correct. Word\u2019s Review features should be sufficient.<\/span><\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span>If you\u2019ve written an article, check your tone to see that it\u2019s not too formal and academic. <\/span><span style=\"text-decoration: underline;\"><span>You want blog posts to be conversational in tone<\/span><\/span><span><span ><span>, as they are meant to help you establish a rapport with your readers.<\/span><\/span><\/span>&nbsp;\n\nWord offers \u201cSpeak selected text\u201d, but I prefer to use <a href=\"https:\/\/ttsreader.com\/\" target=\"_blank\" rel=\"noopener\">ttsreader<\/a>. I like to listen to my writing and edit its tone that way before I publish it.<\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\">Make sure to <span style=\"text-decoration: underline;\">cite relevant sources<\/span> with link backs and to avoid references that come from non-credible sources.<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9715b8e elementor-widget elementor-widget-menu-anchor\" data-id=\"9715b8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"6\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0735a19 elementor-widget elementor-widget-heading\" data-id=\"0735a19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Details of Tech Startup Marketing Budgets for Different Types of Startups<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8828c76 elementor-widget elementor-widget-text-editor\" data-id=\"8828c76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When it comes to tech startup marketing budgets, it all depends on the stage of your startup.<\/p><p>If you&#8217;re just getting started and are still in the pre-seed phase, you probably don\u2019t have a ton of money to throw at marketing! In which case, you\u2019ll probably rely more on blogging, word-of-mouth and social media to get the word out.\u00a0<\/p><p>But as you raise more money, like in the seed phase, you can start to put some real cash towards organic content marketing, paid advertising, and PR to get more eyes on your product.\u00a0<\/p><p>Fast forward to series A or B and you&#8217;ve got a bit more money to play with. This is when you can start getting more targeted with your marketing campaigns and maybe even work with influencers to give your product a boost.\u00a0<\/p><p>And if you&#8217;re in a later stage like series C or beyond, sitting on a bit more cash. This is when you can start thinking about big brand-building campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd9c2b1 elementor-widget elementor-widget-heading\" data-id=\"bd9c2b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Self-Funded, Bootstrapped Tech Startup Marketing Budgets<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5346f5c elementor-widget elementor-widget-text-editor\" data-id=\"5346f5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><span>New bootstrapped founders (like I was in 2012) are rarely able to spend more than 10% of their planned revenue on marketing. These days I reinvest 25% of our revenues to cover the marketing expenses of the business.<\/span><\/blockquote>\n<span>New bootstrapped founders (like I was in 2012) are rarely able to spend more than 10% of their planned revenue on marketing. These days I reinvest 25% of our revenues to cover the marketing expenses of the business.<\/span>\n\n<span>If you\u2019re a self-funded startup founder, you\u2019ll be best off focusing on the more cost-effective content marketing for startup strategies (ones that usually only cost your time rather than physical cash) and can drive maximum growth.\u00a0<\/span>\n\n<span style=\"font-weight: 500;\">Here are a few options to consider:<\/span>\n<ol>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Search engine optimization (SEO):<\/b><span><span> Blogs are one of the best ways to start ranking on search engine results pages (SERPs). Don\u2019t expect to get results overnight, but trust me &#8211; they will come (when done right).<\/span><\/span>&nbsp;<\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Social media:<\/b><span><span> Utilizing platforms like Facebook, Twitter, and LinkedIn can help you connect with potential customers and promote your brand.<\/span><\/span>&nbsp;<\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Collaborations:<\/b><span><span> Partnering with industry influencers can help you increase the visibility and credibility of your brand (this could be a guest blog post, guesting on a podcast, etc).<\/span><\/span>&nbsp;<\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Email marketing:<\/b><span><span> Building an email list and sending targeted, personalized campaigns can be an effective way to engage with customers and drive conversions. Create a freebie or low-paid offer to help build your list.<\/span><\/span>&nbsp;<\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Referral marketing:<\/b> Encouraging your existing customers to refer friends and family can help drive new business at a low cost (consider offering an incentive).<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f71ba3 elementor-widget elementor-widget-heading\" data-id=\"3f71ba3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">VC-Backed Tech Startup Marketing Budgets<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cb53f8 elementor-widget elementor-widget-text-editor\" data-id=\"7cb53f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span>If you\u2019re a VC-backed tech startup founder or leader, then you know that it&#8217;s important to focus on growth while also being mindful of the need to demonstrate progress and return on investment to investors.\u00a0<\/span>\n\n<span>Your tech startup marketing budget should typically be 30% &#8211; 50% of the funds you raise.<\/span>\n\n<span>Here are a few options to consider:<\/span>\n<ol>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer Acquisition:<\/b><span><span> Invest in customer acquisition strategies that have a clear ROI and can drive sustainable growth. This can include paid advertising, search engine marketing, and influencer marketing.<\/span><\/span>&nbsp;<\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brand building:<\/b><span><span> Build your brand and establish a strong online presence through content marketing, search engine optimization, and social media marketing.<\/span><\/span>&nbsp;<\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Performance marketing:<\/b> Invest in performance marketing channels such as affiliate marketing, referral marketing, and email marketing that can drive conversions and provide a clear ROI.<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bc5cd0 elementor-widget elementor-widget-menu-anchor\" data-id=\"5bc5cd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"7\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e25728 elementor-widget elementor-widget-heading\" data-id=\"0e25728\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wrapping Things Up<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c20253 elementor-widget elementor-widget-text-editor\" data-id=\"5c20253\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span>Okay, as you\u2019ve probably gathered by now\u2026 <\/span><b>content marketing for startups is the secret sauce for growing your business organically online.\u00a0<\/b>\n\n<span >By creating valuable, informative, and engaging content, you can establish your brand, build trust with your target audience, generate leads, and make sales.\u00a0<\/span>\n\n<span>But here&#8217;s the catch\u2026 It&#8217;s not a one-time thing.\u00a0<\/span>\n\n<span>You gotta consistently put in the work and measure your results to make sure you&#8217;re on the right track. But trust me, it&#8217;s worth it.\u00a0<\/span>\n\n<span>How do I know? I\u2019ve done it myself!<\/span>\n\n<b>I used these content marketing for startup methods and strategies to 10x the revenue of our tech startup.\u00a0<\/b>\n\n<span>Wanna know exactly how it did it? Grab a seat in my <\/span><a href=\"https:\/\/www.data-mania.com\/lptrck-wby-dcc-v1\/\"><span>FREE MASTERCLASS<\/span><\/a><span> where I\u2019ll be sharing my 4-step method for successfully repackaging your data &amp; technology expertise, then selling it through a business you own.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b1ea08 elementor-widget elementor-widget-image\" data-id=\"8b1ea08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.data-mania.com\/lptrck-wby-dcc-v1\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" data-pin-title=\"Leveraging Content Marketing for Startup Growth: What Every New Founder Needs to Know (Incl. Tech Startup Marketing Budget Details)\" width=\"800\" height=\"351\" data-src=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/4-STEPS-MASTERCLASS-BANNER.jpg\" class=\"attachment-large size-large wp-image-13056 lazyload\" alt=\"4 STEPS MASTERCLASS BANNER\" data-srcset=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/4-STEPS-MASTERCLASS-BANNER.jpg 820w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/4-STEPS-MASTERCLASS-BANNER-300x132.jpg 300w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/4-STEPS-MASTERCLASS-BANNER-768x337.jpg 768w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/4-STEPS-MASTERCLASS-BANNER-90x40.jpg 90w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/4-STEPS-MASTERCLASS-BANNER-600x263.jpg 600w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" data-pin-nopin=\"nopin\" data-pin-url=\"https:\/\/www.data-mania.com\/blog\/grow-your-tech-startup-via-content-marketing-for-startup-growth\/?tp_image_id=13056\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/351;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d8917a elementor-widget elementor-widget-spacer\" data-id=\"9d8917a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4294ed5 elementor-widget elementor-widget-text-editor\" data-id=\"4294ed5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" data-pin-nopin=\"nopin\" class=\"wp-image-13060 alignleft lazyload\" data-src=\"http:\/\/data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Baby-Stasik.jpg\" alt=\"\" width=\"279\" height=\"349\" data-srcset=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Baby-Stasik.jpg 1440w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Baby-Stasik-240x300.jpg 240w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Baby-Stasik-819x1024.jpg 819w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Baby-Stasik-768x960.jpg 768w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Baby-Stasik-72x90.jpg 72w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Baby-Stasik-1229x1536.jpg 1229w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Baby-Stasik-600x750.jpg 600w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/02\/Baby-Stasik-519x649.jpg 519w\" data-sizes=\"(max-width: 279px) 100vw, 279px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 279px; --smush-placeholder-aspect-ratio: 279\/349;\" \/>If you\u2019ve been following along, then you know that I had a baby at the beginning of February. This month has been packed full of all sorts of new-baby-tending activities like feedings, burpings, bathings, and napping. On the side, I\u2019ve been trying to prepare things in the business for some new and exciting offers we\u2019re building &#8211; but it\u2019s not been easy. Thank you for your patience and support as I make this transition.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p><b>Learn to leverage content marketing for startup growth, improved brand equity, and better ROI<\/b> &#8212; comes complete with actionable insights on content types, budget allocation, and practical tips to start and maintain effective content marketing strategies.<\/p>\n","protected":false},"author":1,"featured_media":12997,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[841,582],"tags":[612,608],"class_list":["post-12993","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-demand-gen-funnels","category-startups","tag-content-marketing-for-startup","tag-tech-startup","post_format-post-format-gallery"],"_links":{"self":[{"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/posts\/12993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/comments?post=12993"}],"version-history":[{"count":1,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/posts\/12993\/revisions"}],"predecessor-version":[{"id":19688,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/posts\/12993\/revisions\/19688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/media\/12997"}],"wp:attachment":[{"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/media?parent=12993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/categories?post=12993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/tags?post=12993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}