{"id":12647,"date":"2026-05-19T03:03:22","date_gmt":"2026-05-19T07:03:22","guid":{"rendered":"http:\/\/data-mania.com\/blog\/?p=12647"},"modified":"2026-05-19T03:03:22","modified_gmt":"2026-05-19T07:03:22","slug":"5-essential-customer-acquisition-pillars-for-scoring-high-ticket-sales-in-your-tech-startup","status":"publish","type":"post","link":"https:\/\/www.data-mania.com\/blog\/5-essential-customer-acquisition-pillars-for-scoring-high-ticket-sales-in-your-tech-startup\/","title":{"rendered":"5 Essential Customer Acquisition Pillars For Scoring High-Ticket Sales In Your Tech Startup (with offer ideas &#038; how-to tips)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12647\" class=\"elementor elementor-12647\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-490147b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"490147b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3158b48\" data-id=\"3158b48\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-960cd2e elementor-widget elementor-widget-text-editor\" data-id=\"960cd2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBelieve it or not, it\u2019s pretty easy to start clearing some majorly high-ticket sales for your tech startup, even if you\u2019re brand new as a tech founder. You definitely don\u2019t have to be a customer acquisition expert to start raking in this type of sales either &#8211; but it does help to have a few simple basics in place.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef42c73 elementor-widget elementor-widget-text-editor\" data-id=\"ef42c73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThat\u2019s why today I\u2019m going to show you the 5 essential customer acquisition pillars you need to start scoring high-ticket sales for your tech startup. Brace yourself, because I\u2019m even going to provide you with ample ideas for offers you can quickly take to market, how-to tips on building out the customer acquisition pillars, and even a take-home homework assignment (if you\u2019re up for it).\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2857da elementor-widget elementor-widget-image\" data-id=\"d2857da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" data-pin-title=\"5 Essential Customer Acquisition Pillars For Scoring High-Ticket Sales In Your Tech Startup (with offer ideas &#038; how-to tips)\" width=\"800\" height=\"450\" src=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2024\/05\/high-ticket-sales-1024x576.png\" class=\"attachment-large size-large wp-image-15204\" alt=\"Master the 5 customer acquisition pillars you need if you expect to score high-ticket sales for your tech startup.\" srcset=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2024\/05\/high-ticket-sales-1024x576.png 1024w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2024\/05\/high-ticket-sales-300x169.png 300w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2024\/05\/high-ticket-sales-768x432.png 768w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2024\/05\/high-ticket-sales-90x51.png 90w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2024\/05\/high-ticket-sales-1536x864.png 1536w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2024\/05\/high-ticket-sales-800x450.png 800w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2024\/05\/high-ticket-sales-600x338.png 600w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2024\/05\/high-ticket-sales-1154x649.png 1154w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2024\/05\/high-ticket-sales.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-pin-url=\"https:\/\/www.data-mania.com\/blog\/5-essential-customer-acquisition-pillars-for-scoring-high-ticket-sales-in-your-tech-startup\/?tp_image_id=15204\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-116df58 elementor-widget elementor-widget-heading\" data-id=\"116df58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Follow me on:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db99a82 elementor-widget elementor-widget-spacer\" data-id=\"db99a82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d08eae4 elementor-widget elementor-widget-heading\" data-id=\"d08eae4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Before I begin, let me clarify one thing\u2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e277ff8 elementor-widget elementor-widget-text-editor\" data-id=\"e277ff8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p>You don\u2019t need to be a \u201chustler\u201d, a \u201csmooth talker\u201d, or anything like that. You just need to take a pragmatic approach to reverse-engineering your way into high-ticket sales, and I\u2019m about to show you how to do just that.<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-015b6e8 elementor-widget elementor-widget-text-editor\" data-id=\"015b6e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">Every person CAN make high-ticket sales for their tech startup by doubling down on these 5 customer acquisition pillars. You don\u2019t even need to be a \u201chustler\u201d, a \u201csmooth talker\u201d, or anything like that. You just need to take a pragmatic approach to reverse-engineering your way into high-ticket sales, and I\u2019m about to show you how to do just that.<\/span><\/p><p><span style=\"font-weight: 500;\">Oh yeah, and this post is going to be loooonnnggg &#8211; so if you want to jump around, here is a menu you can use to do that:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ccf5cb elementor-widget elementor-widget-heading\" data-id=\"6ccf5cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Looking for something specific? Scroll straight to what you're looking for by clicking a link below:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e82cde elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4e82cde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#1\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Defining \u201cHigh-Ticket\u201d In High-Ticket Sales<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#2\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">High-Ticket Services<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#3\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">High-Ticket Products<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#4\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5 Essential Customer Acquisition Pillars You Need To Start Scoring High-Ticket Sales<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#5\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1. An Appropriate Offer<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#6\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2. Appropriate Pricing<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#7\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3. A Clear Unique Value Proposition<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#8\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4. Clear Marketplace Needs<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#9\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5. Know, Like &amp; Trust<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faf1326 elementor-widget elementor-widget-menu-anchor\" data-id=\"faf1326\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"1\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71bad82 elementor-widget elementor-widget-heading\" data-id=\"71bad82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1st Things 1st: Defining \u201cHigh-Ticket\u201d In High-Ticket Sales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab9f492 elementor-widget elementor-widget-text-editor\" data-id=\"ab9f492\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">Pricing is heavily dependent on what\u2019s actually being sold, right? Therefore, it follows that you cannot define \u201chigh-ticket\u201d pricing tiers or a feasible customer acquisition strategy, unless you first clarify the offer you\u2019re looking to sell.\u00a0<\/span><\/p><p><span style=\"font-weight: 500;\">Let\u2019s look at some typical \u201chigh-ticket\u201d pricing for products versus services.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9800ed5 elementor-widget elementor-widget-menu-anchor\" data-id=\"9800ed5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"2\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0964e34 elementor-widget elementor-widget-heading\" data-id=\"0964e34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">High-Ticket Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a78fd0 elementor-widget elementor-widget-text-editor\" data-id=\"3a78fd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">Technical services come in all shapes and sizes. Let\u2019s look a bit at what bigger companies are offering and then take a peek at how bootstrapped tech founders are doing things.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-150db02 elementor-widget elementor-widget-heading\" data-id=\"150db02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Examples of services commonly offered by large tech companies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93509e0 elementor-widget elementor-widget-text-editor\" data-id=\"93509e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span id=\"docs-internal-guid-1581d272-7fff-facc-1bb6-bade534b5684\" style=\"font-weight: normal;\"><span style=\"font-size: 16pt; font-family: Roboto, sans-serif; background-color: transparent; font-weight: 500; font-style: normal; font-variant: normal; white-space: pre-wrap;\">Examples of high-ticket sales in technical services include:<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2cbcd8 elementor-widget elementor-widget-text-editor\" data-id=\"a2cbcd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>Custom software development services<\/b><span style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">: Services like this can range from $5k to $10k for a small application, all the way up to $2 MM+ for a large enterprise system.<\/span><\/span><p>\u00a0<\/p><\/li><li><b>Network and infrastructure consulting projects<\/b><span style=\"font-weight: 500;\"><span style=\"font-weight: 500;\">: This type of consulting project can include designing and implementing a new network for a business and can cost over &gt;$20k for starters.<\/span><\/span><p>\u00a0<\/p><\/li><li><b>Cybersecurity consulting projects<\/b><span style=\"font-weight: 500;\">: Consulting projects like these can include penetration testing, vulnerability assessments, and incident response planning and can cost hundreds of thousands of dollars.<br \/><br \/><\/span><\/li><li><b>Cloud migration projects<\/b><span style=\"font-weight: 500;\">: This type of project can include moving a business&#8217;s data and applications to a cloud computing platform and can cost hundreds of thousands of dollars. <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a99c5bb elementor-widget elementor-widget-text-editor\" data-id=\"a99c5bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">Oh, and if the cloud migration project idea piques your interest, you&#8217;d probably get a lot out of this free training I did on <\/span><a href=\"http:\/\/data-mania.com\/blog\/evergreen-data-migration-strategy\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 500;\">how to build an evergre<\/span><span style=\"font-weight: 500;\">en data migration strategy<\/span><\/a><span style=\"font-weight: 500;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcbccc9 elementor-widget elementor-widget-text-editor\" data-id=\"bcbccc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">It should be noted that these prices are just rough estimates and will vary widely depending on the specific project and the company providing the service.\u00a0<\/span><\/p><p><span style=\"font-weight: 500;\">It&#8217;s also important to note that these services might be provided on an hourly basis or a retainer basis (meaning that the client pays a fixed fee on a regular schedule [e.g. monthly] instead of paying according to project milestones or an agreed-upon one-time, lump-sum fee).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abe3b5c elementor-widget elementor-widget-heading\" data-id=\"abe3b5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A rule of thumb for bootstrapped tech service providers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f56b44 elementor-widget elementor-widget-text-editor\" data-id=\"1f56b44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">If you have the expertise, then you can really offer all the same services that are described above, even as a new tech startup founder.<\/span><\/p><p><span style=\"font-weight: 500;\">You\u2019ll probably be charging less per project than those companies though, simply because of the project scale that\u2019s typical for small and medium sized businesses.<\/span><\/p><p><b>\ud83d\udc4d A good rule of thumb for high-ticket sales pricing for small service-based tech startups is just this<\/b><span style=\"font-weight: 500;\">: If you\u2019re earning over $300\/hour for tech implementation services, or over $500\/hour for tech leadership \/ consulting services, then you can safely say that your customer acquisition and pricing is within the \u201chigh-ticket\u201d range for your services.\u00a0<\/span><\/p><p><span style=\"font-weight: 500;\">At a bare minimum, if you\u2019re just starting out as a tech startup founder, a basic rule of thumb I always preach to my clients is:<\/span><\/p><blockquote><p>\ud83d\udc4d If you\u2019re earning over $300\/hour for tech implementation services, or over $500\/hour for tech leadership \/ consulting services, then you can <span style=\"font-weight: 500;\">safely say that your customer acquisition and pricing<\/span> is within the \u201chigh-ticket\u201d range for your services.<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88772c5 elementor-widget elementor-widget-text-editor\" data-id=\"88772c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 500;\">You can watch a bit about this topic more below:<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0c40b4 elementor-widget elementor-widget-video\" data-id=\"e0c40b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/BTFnkghunps?t=58&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3c5169 elementor-widget elementor-widget-menu-anchor\" data-id=\"c3c5169\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"3\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1b5b03 elementor-widget elementor-widget-heading\" data-id=\"b1b5b03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">High-Ticket Products<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46649cd elementor-widget elementor-widget-text-editor\" data-id=\"46649cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">We\u2019re all techies here, right? So, when we talk about products in tech, most people assume we\u2019re talking about SaaS products.<\/span><\/p><p><span style=\"font-weight: 500;\">While that\u2019s a natural conclusion to draw, there are actually quite a few different product types that tech startup founders can monetize.\u00a0<\/span><\/p><p><span style=\"font-weight: 500;\">For example:<\/span><\/p><p style=\"padding-left: 40px;\"><span style=\"font-weight: 500;\">&#8211; SaaS (Software as a Service) Products<\/span><\/p><p style=\"padding-left: 40px;\"><span style=\"font-weight: 500;\">&#8211; Engineered Equipment Products<\/span><\/p><p style=\"padding-left: 40px;\"><span style=\"font-weight: 500;\">&#8211; Digital Information Products<\/span><\/p><p><span style=\"font-weight: 500;\">I\u2019ll quickly give some examples of each below.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae7c714 elementor-widget elementor-widget-heading\" data-id=\"ae7c714\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Examples of high-ticket SaaS (Software as a Service) products<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ba5701 elementor-widget elementor-widget-text-editor\" data-id=\"4ba5701\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">Examples of high-ticket SaaS (Software as a Service) products include:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-238468d elementor-widget elementor-widget-text-editor\" data-id=\"238468d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>Enterprise Resource Planning (ERP) systems<\/b><span style=\"font-weight: 500;\">: These can include financial management, supply chain management, and human resources management functionality. These types of systems can cost several thousand dollars per month or more depending on the size and complexity of the installation.<br \/><br \/><\/span><\/li><li><b>Customer Relationship Management (CRM) systems<\/b><span style=\"font-weight: 500;\">: These can include sales force automation, marketing automation, and customer service functionality. You can easily sell access to these systems for well over $1k\/month, depending on the size and complexity of the installation.<br \/><br \/><\/span><\/li><li><b>Supply Chain Management systems<\/b><span style=\"font-weight: 500;\">: These systems can include inventory management, logistics management and demand planning functionality.\u00a0 You can easily sell access to these systems for well over $1k\/month, depending on the size and complexity of the installation.<br \/><br \/><\/span><\/li><li><b>Marketing Automation Platforms<\/b><span style=\"font-weight: 500;\">: These platforms can include features like email marketing, lead generation, and analytics.\u00a0 You can easily sell access to these systems for well over $200\/month, depending again on the size and complexity of the installation.<br \/><br \/><\/span><\/li><li><b>Business Intelligence Platforms<\/b><span style=\"font-weight: 500;\">: These platforms can include features like data visualization, data warehousing, and big data analytics.\u00a0 You can easily sell access to these systems for well over $1k\/month, depending on the size and complexity of the installation.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4c570c elementor-widget elementor-widget-text-editor\" data-id=\"a4c570c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">It&#8217;s important to note that these prices are just rough estimates and can vary widely depending on the specific product and the company selling it. And also, it&#8217;s important to remember that these products might be sold on a usage-based pricing model or as a customized package that fits the client&#8217;s needs.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fdb9bb elementor-widget elementor-widget-heading\" data-id=\"5fdb9bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Examples of high-ticket engineered equipment products<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd36cb2 elementor-widget elementor-widget-text-editor\" data-id=\"dd36cb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">Examples of high-ticket <\/span><a href=\"https:\/\/startuptalky.com\/engineering-business-ideas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 500;\">engineered equipment products<\/span><\/a><span style=\"font-weight: 500;\"> include:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff9fa7e elementor-widget elementor-widget-text-editor\" data-id=\"ff9fa7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>Industrial equipment<\/b><span style=\"font-weight: 500;\">: This can include manufacturing equipment, medical equipment, and scientific instruments. These can cost well over $300k, depending on the specific product and application.<br \/><br \/><\/span><\/li><li><b>Custom hardware<\/b><span style=\"font-weight: 500;\">: This can include specialized computer systems, electronic devices, and scientific instruments. These can cost well over $300k depending on the complexity and functionality of the product.<br \/><br \/><\/span><\/li><li><b>Military equipment<\/b><span style=\"font-weight: 500;\">: This can include weapons systems, aircrafts, and vehicles. These can cost well over $10 MM depending on the type and complexity of the equipment.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c69d19 elementor-widget elementor-widget-text-editor\" data-id=\"7c69d19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">It should be noted that these prices are just rough estimates and can vary widely depending on the specific product and the company selling it. And it&#8217;s important to remember that these products might be sold on a subscription basis or as a financed product within a lease or a loan structured.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8080656 elementor-widget elementor-widget-heading\" data-id=\"8080656\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Examples of high-ticket digital information products<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-470c71f elementor-widget elementor-widget-text-editor\" data-id=\"470c71f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">This category is ideal for all the bootstrappers out there. You can pre-sell these products and monetize them quickly (with high-profit margins) in a new tech startup, even if you don\u2019t have or want investors.<\/span><\/p>\n<p><span style=\"font-weight: 500;\">The basic rule of thumb I follow here is, if you can earn at least $1000\/hour for the time you invest in building, marketing and delivering a digital information product, then that product falls into the \u201chigh-ticket\u201d category. That\u2019s after you subtract out product development costs that also went into building the product though, of course.<\/span><\/p>\n<p><span style=\"font-weight: 500;\">This type of product can usually be scaled so each product doesn\u2019t actually require 1 customer to pay a lot of money, but you\u2019re still able to earn a pretty decent return on investment for the time you spent on product development and marketing\u2026<\/span><\/p>\n<p><span style=\"font-weight: 500;\">Ok, now that we\u2019re clear on what qualifies as \u201chigh-ticket\u201d in high-ticket sales, let\u2019s dig into the meat and potatoes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6a89fd elementor-widget elementor-widget-menu-anchor\" data-id=\"b6a89fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"4\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15c7fad elementor-widget elementor-widget-heading\" data-id=\"15c7fad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 Essential Customer Acquisition Pillars You Need To Start Scoring High-Ticket Sales, Almost Overnight<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea8a0a2 elementor-widget elementor-widget-text-editor\" data-id=\"ea8a0a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">When most people hear the words \u201ctech startup\u201d, they automatically envision a VC-backed SaaS startup that is working hard to justify its next funding round. <\/span><\/p><p><span style=\"font-weight: 500;\">What they don&#8217;t usually envision is a highly profitable tech startup that&#8217;s heavily focused on customer acquisition and high-ticket sales. Why? Well, because most tech startup founders don&#8217;t have strong backgrounds in business, marketing, and customer acquisition to be honest. If that&#8217;s you, fret not &#8211; the skills can be learned or delegated.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-414a7a0 elementor-widget elementor-widget-image\" data-id=\"414a7a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-pin-title=\"5 Essential Customer Acquisition Pillars For Scoring High-Ticket Sales In Your Tech Startup (with offer ideas &#038; how-to tips)\" width=\"1080\" height=\"1080\" data-src=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/01\/tech-startup-success-begins-and-ends-with-customer-acquisition.gif\" class=\"attachment-full size-full wp-image-12812 lazyload\" alt=\"Tech founders - customer acquisition doesn&#039;t have to be this hard!\" data-pin-url=\"https:\/\/www.data-mania.com\/blog\/5-essential-customer-acquisition-pillars-for-scoring-high-ticket-sales-in-your-tech-startup\/?tp_image_id=12812\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1080;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e361021 elementor-widget elementor-widget-text-editor\" data-id=\"e361021\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p>&#8220;Not only is VC funding NOT a necessity &#8211; for new and aspiring tech founders, investor funding is likely to harm your chances of business success &amp; profitability.&#8221;<\/p><\/blockquote><p><span style=\"font-weight: 500;\">But I\u2019m here to tell you today, not only is VC funding NOT a necessity &#8211; for new and aspiring tech founders, investor funding is likely to harm your chances of business success &amp; profitability.\u00a0<\/span><\/p><p><span style=\"font-weight: 500;\">Why? Well, because most VC-backed tech startup founders focus way too heavily on the tech that they\u2019re building without ever looking at the market, its customers or which customer acquisition strategies are most appropriate.\u00a0<\/span><\/p><p><span style=\"font-weight: 500;\">It really doesn\u2019t matter how brilliant a developer or CTO you are, if you build something no one needs or wants, customer acquisition is highly unlikely, and your project is destined to fail.\u00a0<\/span><\/p><p><span style=\"font-weight: 500;\">On the other hand, when you\u2019re a self-funded startup founder, you don\u2019t have the luxury of making that mistake. You have to figure out how to sell products or services people need or else you won\u2019t make any money and your fledgling tech startup will fail.<\/span><\/p><blockquote><p>If it\u2019s not profitable it\u2019s not a business, it\u2019s a hobby.<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ceadd9f elementor-widget elementor-widget-text-editor\" data-id=\"ceadd9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">So, what are the 5 essential customer acquisition pillars you need to start scoring high-ticket sales? The come down to the following:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bb8e4c elementor-widget elementor-widget-text-editor\" data-id=\"0bb8e4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><b>Appropriate Offer<\/b><span style=\"font-weight: 500;\"> &#8211; You need an appropriate offer to sell.<br \/><br \/><\/span><\/li><li><b>Appropriate Pricing<\/b><span style=\"font-weight: 500;\"> &#8211; That offer needs to be priced appropriately (ie\u2019 \u201chigh-ticket\u201d pricing).<br \/><br \/><\/span><\/li><li><b>Unique Value Proposition (UVP)<\/b><span style=\"font-weight: 500;\"> &#8211; It doesn\u2019t matter whether you\u2019re selling a high-ticket service or product, the offer needs to have very clear UVPs.\u00a0<br \/><br \/><\/span><\/li><li><b>Marketplace Needs<\/b><span style=\"font-weight: 500;\"> &#8211; There must be a market for your offer, and people in that market must actually need what you have to sell (ie; it can\u2019t be a \u201cnice to have\u201d)<br \/><br \/><\/span><\/li><li><b>Know, Like &amp; Trust<\/b><span style=\"font-weight: 500;\"> &#8211; If a person does not know you, like you and trust you &#8211; it\u2019s highly unlikely they\u2019ll ever buy a high-ticket product or service from you.<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d860cc1 elementor-widget elementor-widget-text-editor\" data-id=\"d860cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">Now that you know what the 5 pillars of customer acquisition are, let\u2019s look at the quickest, easiest ways for you to build them out in your own tech startup.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51515a1 elementor-widget elementor-widget-menu-anchor\" data-id=\"51515a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"5\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af2f445 elementor-widget elementor-widget-heading\" data-id=\"af2f445\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. An Appropriate Offer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57cc7df elementor-widget elementor-widget-text-editor\" data-id=\"57cc7df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">Let\u2019s start by looking at the basic characteristics of an offer that you can use to generate high-ticket sales.<\/span><\/p><p><span style=\"font-weight: 500;\">High-ticket offers are characterized by a high price point and a correspondingly high perceived value. Some specific characteristics of high-ticket offers include:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-315d2ca elementor-widget elementor-widget-text-editor\" data-id=\"315d2ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>High perceived value<\/b><span style=\"font-weight: 500;\">: High-ticket offers are typically associated with products or services that are perceived to be of high quality, exclusive, or unique in some way. They are often seen as providing significant value or delivering a significant return on investment.<br \/><br \/><\/span><\/li><li><b>Highly customized<\/b><span style=\"font-weight: 500;\">: High-ticket offers are often tailored to the specific needs of the customer or small group of customers. They may involve custom solutions or services that are not available to the general public.<br \/><br \/><\/span><\/li><li><b>High level of expertise<\/b><span style=\"font-weight: 500;\">: High-ticket offers often require a high level of expertise or specialized knowledge. They may involve complex products or services that are not easily understood by the general public.<br \/><br \/><\/span><\/li><li><b>High-level of support and service<\/b><span style=\"font-weight: 500;\">: High-ticket offers often include a high level of customer service and support. This may include ongoing maintenance, training, and technical support.<br \/><br \/><\/span><\/li><li><b>High-profit margins<\/b><span style=\"font-weight: 500;\">: High-ticket offers are usually associated with high-profit margins, which means that the company selling the product or service makes a large profit per sale. More on pricing next\u2026<br \/><br \/><\/span><\/li><li><b>High-commitment<\/b><span>: High-ticket offers often require a high level of commitment from the customer. They may involve long-term contracts or require significant up-front investments.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-350603e elementor-widget elementor-widget-text-editor\" data-id=\"350603e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">Overall, high-ticket offers are often considered to be luxury products or services that are only affordable for a select group of customers.\u00a0<\/span><\/p><p><span style=\"font-weight: 500;\">These customers are often willing to pay a premium price for the perceived value, exclusivity, and high level of service and support that high-ticket offers provide.<\/span><\/p><p><span style=\"font-weight: 500;\">I\u2019m definitely not one to throw down a bunch of theories and leave you to figure things out for yourself, so let me give you a hand with some ideas for high-ticket offers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07bf9b0 elementor-widget elementor-widget-heading\" data-id=\"07bf9b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Getting Started With High-Ticket Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56dd452 elementor-widget elementor-widget-text-editor\" data-id=\"56dd452\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">Believe it or not, <\/span><a href=\"https:\/\/explodingtopics.com\/blog\/freelance-stats\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 500;\">according to the World Bank<\/span><\/a><span style=\"font-weight: 500;\">, almost 47% of workers worldwide are freelance service providers. <\/span><\/p><p><span style=\"font-weight: 500;\">And within the US, tech workers like programmers, data analysts &amp; mobile developers earn average annual salaries of up to $120,000 via freelancing alone (<\/span><a href=\"https:\/\/explodingtopics.com\/blog\/freelance-stats\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 500;\">according to Upwork<\/span><\/a><span style=\"font-weight: 500;\">)!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18aaeba elementor-widget elementor-widget-image\" data-id=\"18aaeba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-pin-title=\"5 Essential Customer Acquisition Pillars For Scoring High-Ticket Sales In Your Tech Startup (with offer ideas &#038; how-to tips)\" width=\"512\" height=\"388\" data-src=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/01\/average-pricing-for-tech-freelancers-in-2023.jpg\" class=\"attachment-large size-large wp-image-12656 lazyload\" alt=\"most freelance offers do not generate high-ticket sales, but freelancing is a pretty good way to get a tech startup off the ground and profitable fast\" data-srcset=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/01\/average-pricing-for-tech-freelancers-in-2023.jpg 512w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/01\/average-pricing-for-tech-freelancers-in-2023-300x227.jpg 300w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/01\/average-pricing-for-tech-freelancers-in-2023-90x68.jpg 90w\" data-sizes=\"(max-width: 512px) 100vw, 512px\" data-pin-nopin=\"nopin\" data-pin-url=\"https:\/\/www.data-mania.com\/blog\/5-essential-customer-acquisition-pillars-for-scoring-high-ticket-sales-in-your-tech-startup\/?tp_image_id=12656\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 512px; --smush-placeholder-aspect-ratio: 512\/388;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-732a4bc elementor-widget elementor-widget-text-editor\" data-id=\"732a4bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 500;\">Source: Upwork Freelance Marketplace<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f80e12 elementor-widget elementor-widget-text-editor\" data-id=\"2f80e12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 500;\">Of course, <\/span><span style=\"text-decoration: underline;\"><b>most freelance service providers on Upwork are not making high-ticket sales on their service packages<\/b><\/span><span style=\"font-weight: 500;\"> (to the contrary, Upwork tends to encourage a race to the bottom). <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00bd317 elementor-widget elementor-widget-text-editor\" data-id=\"00bd317\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #ffffff;\"><b>Pros vs Cons of the Service-Based Tech Startup Model<\/b><\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34bc6e4 elementor-widget elementor-widget-text-editor\" data-id=\"34bc6e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 500;\">\ud83d\uded1 I feel it prudent to stop right here and define the pros and cons of starting \/ running a service-based business. Even when you&#8217;re generating high-ticket sales off the back of your service offer, it&#8217;s not always gravy. It\u2019s best you understand these before deciding to pursue this route.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd7b2ba elementor-widget elementor-widget-text-editor\" data-id=\"bd7b2ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPros of the services business model include:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ee83d0 elementor-widget elementor-widget-text-editor\" data-id=\"5ee83d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>Low barrier to entry<\/b><span style=\"font-weight: 500;\">: All you need are skills and expertise to start selling services on the open market, sometimes not even that many of them either.<br \/><br \/><\/span><\/li><li><b>Low time &amp; cost to market<\/b><span style=\"font-weight: 500;\">: Compared to products-based businesses, services take almost no time or cost to take to market. All you need are the skills, an offer, a market \/ customer, and a way to get paid. Consequently, services are the fastest way for new tech startup founders to monetize their business and start building a customer base.<br \/><br \/><\/span><\/li><li><b>Recurring revenue<\/b><span style=\"font-weight: 500;\">: When done well, services are typically provided on a recurring basis, which can generate a steady stream of income.<br \/><br \/><\/span><\/li><li><b>High profit margins<\/b><span style=\"font-weight: 500;\">: Services can often be sold at a premium price, resulting in high profit margins.<br \/><br \/><\/span><\/li><li><b>Low overhead costs<\/b><span style=\"font-weight: 500;\">: Services typically require fewer resources than products, resulting in lower overhead costs.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08e3e81 elementor-widget elementor-widget-text-editor\" data-id=\"08e3e81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCons of the services business model include:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd0e363 elementor-widget elementor-widget-text-editor\" data-id=\"fd0e363\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>Intangible value-adds<\/b><span style=\"font-weight: 500;\">: Services are often intangible, which can make it difficult for customers to understand the value they are getting, hence the need for a clearly articulated offer.<br \/><br \/><\/span><\/li><li><b>Difficult to scale<\/b><span style=\"font-weight: 500;\">: Services are often labor-intensive and can be difficult to scale. Unless you want to build a entire services agency, you\u2019ll eventually need to switch business models in order to keep growing your business.<br \/><br \/><\/span><\/li><li><b>Time-intensive<\/b><span style=\"font-weight: 500;\">: Services take man-hours and are mainly delivered in a 1-on-1 format. Spending your time selling, administering, and delivering services will dramatically erode the amount of time you have available to work on growing and improving your own business.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa7b52c elementor-widget elementor-widget-text-editor\" data-id=\"aa7b52c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #ffffff;\"><b>12 High-Ticket Sales &#8211; Service Offer Ideas<\/b><\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6880365 elementor-widget elementor-widget-text-editor\" data-id=\"6880365\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 500;\">To help you get started in picking the right offer for use in generating high-ticket sales, I put together a list of ideas for services you can offer to increase your chances of signing high-paying clients.<\/span><\/p><p><span style=\"font-weight: 500;\">These services include:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b79d9ae elementor-widget elementor-widget-text-editor\" data-id=\"b79d9ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">Systems Starter Audits<br \/><br \/><\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">Technical Strategy Services<br \/><br \/><\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">Data Cleaning Services<br \/><br \/><\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">Software Development Services<br \/><br \/><\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">Machine Learning Model Building Services<br \/><br \/><\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">Data Visualization Services<br \/><br \/><\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">CRM Management Services<br \/><br \/><\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">Data Pipeline Construction &amp; Maintenance Services<br \/><br \/><\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">Custom Chatbot Services<br \/><br \/><\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">Cloud Data Migration Services<br \/><br \/><\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">Tech Career Coaching Services<br \/><br \/><\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">Tech Training Services<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73f64e4 elementor-widget elementor-widget-text-editor\" data-id=\"73f64e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 500;\">Basically, any technical skill you provide to an employer can be repurposed into a high-ticket service package and sold on the open market to startups or to anyone who is looking to hire external freelancers or consultants.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d949306 elementor-widget elementor-widget-text-editor\" data-id=\"d949306\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">I actually did a video on this exact topic a few years back for the AI startup founders I was working with. If you\u2019d like to watch that now, I\u2019ll leave that for you below.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d71f307 elementor-widget elementor-widget-video\" data-id=\"d71f307\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/BTFnkghunps?t=58&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-919de9e elementor-widget elementor-widget-text-editor\" data-id=\"919de9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">YouTube URL: <\/span><a href=\"https:\/\/youtu.be\/BTFnkghunps\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/youtu.be\/BTFnkghunps<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06e8d31 elementor-widget elementor-widget-image\" data-id=\"06e8d31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-pin-title=\"5 Essential Customer Acquisition Pillars For Scoring High-Ticket Sales In Your Tech Startup (with offer ideas &#038; how-to tips)\" data-src=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/in-demand-data-services-to-offer-q0tz22javt0bs8go98oqmpcxr35pv21s80vl0awh3c.png\" title=\"in-demand data services to offer\" alt=\"all of these services are useful in generating high-ticket sales\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">6 great service ideas of new tech startups.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88ec5d8 elementor-widget elementor-widget-text-editor\" data-id=\"88ec5d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #ffffff;\"><b>Quick Example: Impromptu selling of tech expertise through a high-ticket service offer<\/b><\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acc274b elementor-widget elementor-widget-text-editor\" data-id=\"acc274b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">If you speak to healthcare leaders today, you\u2019ll find that a good percentage of them have access to a hiring budget to get their internal data storytelling needs met\u2026\u00a0<\/span><\/p><p><span style=\"font-weight: 500;\">People with access to a decent budget will NOT want to buy a course or a book on the topic in order to take the DIY route. Obviously, who has time to waste struggling to get DIY results if you have the option of hiring an expert to get fab results served up without any time or effort whatsoever?<\/span><\/p><p><span style=\"font-weight: 500;\">No, most of these healthcare leaders would greatly prefer to pay someone a fair rate to come in and serve them up a data storytelling solution on a silver platter. They\u2019re likely interested in the quick win and the credit they\u2019ll get for scoring it.\u00a0<\/span><\/p><p><span style=\"font-weight: 500;\">So, if you were to find yourself in an impromptu conversation with a person like this inside of your LinkedIn DMs, and you had data storytelling expertise, that conversation would be a good opportunity for you to offer and sell them a high-ticket data visualization service package.\u00a0<\/span><\/p><p><span style=\"font-weight: 500;\">On the other hand, if you make the mistake of offering this person a book or a training service so they can DIY, they\u2019re not likely to be impressed with that idea.\u00a0<\/span><\/p><p><span style=\"font-weight: 500;\">What\u2019s worse, once you\u2019ve extended the person an irrelevant offer, it\u2019s likely that you\u2019ve lost most of the trust and credibility they\u2019d been extending you. Consequently, it\u2019s unlikely they\u2019ll want to buy anything from you later &#8211; even if you try to raise the possibility of you doing a done-for-you service.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52c9c90 elementor-widget elementor-widget-text-editor\" data-id=\"52c9c90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #ffffff;\"><b>Story: How I used service offers to quickly get my tech startup off the ground<\/b><\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd57692 elementor-widget elementor-widget-text-editor\" data-id=\"cd57692\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">Like many new entrepreneurs, I offered services to get my business up off the ground and generating a profit back in 2012. I\u2019ve since incorporated a variety of business models into Data-Mania, but here is a quick rundown of how I got started as a tech startup founder.<\/span><\/p><p><span style=\"font-weight: 500;\">I started blogging about data science back in 2012. To be honest, I am not sure how \u201cawesome\u201d my blog was back then, but it quickly reaped me the following benefits:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac9845d elementor-widget elementor-widget-text-editor\" data-id=\"ac9845d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><b>Paid freelance jobs in 2012 <\/b><span style=\"font-weight: 500;\">\u2013 Multiple solicitations found their way to my inbox from editors asking to pay me to write blogs on data for their big-name websites.<br \/><br \/><\/span><\/li><li><b>Sponsored content jobs in 2012<\/b><span style=\"font-weight: 500;\"> \u2013 Big businesses (like IBM, for one) began emailing me telling me that they will pay me to write and publish a sponsored post on the data topic of their choosing.<br \/><br \/><\/span><\/li><li><b>Consulting leads started rolling in by 2013 <\/b><span style=\"font-weight: 500;\">\u2013 United Nations staff emailed me asking for my technical consulting services because they had seen my blog post related to humanitarian deployment and spatial intel.<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d18a71d elementor-widget elementor-widget-text-editor\" data-id=\"d18a71d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">A blog can be just the boost you need to start making sales in a new business, even high-ticket sales if you know how to pull that off.\u00a0<\/span><\/p><p><span style=\"font-weight: 500;\">Back in 2012, I didn\u2019t have an article like this to tell me how to do customer acquisition or high-ticket sales. I had no idea about anything related to marketing, startups, etc\u2026 to be honest. So, I winged it and got subpar results.\u00a0<\/span><\/p><p><span style=\"font-weight: 500;\">The reason I am publishing this article now is so that you don\u2019t have to waste your valuable time figuring all this out from scratch and can instead get started right away with acquiring high-value customers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4231d94 elementor-widget elementor-widget-heading\" data-id=\"4231d94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Products Are Also A Possibility For New Tech Startups, BUT\u2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e4122d elementor-widget elementor-widget-text-editor\" data-id=\"1e4122d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">If you\u2019re like most tech startup founders, then you\u2019re obsessed with the idea of building and monetizing via a scalable product.<\/span><\/p><p><span style=\"font-weight: 500;\">I can\u2019t lie, I love product too &#8211; but there are significant financial risks associated with building a product and bringing it to market. You need to know how to mitigate those risks before attempting to do it, and I don\u2019t have space in this blog for that whole topic, so\u2026<\/span><\/p><blockquote><p>&#8220;If you\u2019re a brand new founder and you don\u2019t have an audience \/ market\u2026 if you don\u2019t have access to a community of people who trust you, who\u2019ve clearly stated that they have a problem that you know your product can solve\u2026 you\u2019re best off not building any product at all.&#8221;<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ae1ae5 elementor-widget elementor-widget-text-editor\" data-id=\"6ae1ae5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">Just know, if you\u2019re a brand new founder and you don\u2019t have an audience \/ market\u2026 if you don\u2019t have access to a community of people who trust you (more on that later), who\u2019ve clearly stated that they have a problem that your product can solve\u2026 you\u2019re best off not building any product at all.<\/span><\/p><p><span style=\"font-weight: 500;\">One of the biggest mistakes new tech founders make is that they build a product for no one, then when it\u2019s done, they have no one to sell it to and that product doesn\u2019t actually solve a need in the marketplace.\u00a0<\/span><\/p><p><span style=\"font-weight: 500;\">In all honesty, I don\u2019t understand why VCs continue enabling this common failure by giving money to \u201cfounders\u201d who don\u2019t have a market or a customer base, but hey\u2026. If you know the answer, I\u2019d love it if you\u2019d tell me about it in the comments below.<\/span><\/p><p><span style=\"font-weight: 500;\">If you\u2019re reading this, I\u2019m assuming you&#8217;re a pretty new founder or startup leader\u2026 and so, to reduce the risk of you making this ^^ overwhelmingly prevalent mistake, I\u2019ve decided to leave product ideas out of this post.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db75c94 elementor-widget elementor-widget-menu-anchor\" data-id=\"db75c94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"6\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1950588 elementor-widget elementor-widget-heading\" data-id=\"1950588\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Appropriate Pricing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76a3125 elementor-widget elementor-widget-text-editor\" data-id=\"76a3125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a style=\"font-size: 16px; background-color: #ffffff;\" href=\"#1\" target=\"_blank\" rel=\"noopener\">We\u2019ve already discussed pricing quite a bit earlier<\/a><span style=\"font-weight: 500;\">\u00a0in this post, but I\u2019ll add a bit more on to that by discussing why you need to price your high-ticket service appropriately.<\/span><\/p><p><span style=\"font-weight: 500;\">Pretty soon after your customer acquisition rates ramp up, you\u2019ll probably want to specialize so that you can become seen as the go-to expert for that service &#8211; and so that you can start commanding higher rates for your tech services.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c99e96b elementor-widget elementor-widget-text-editor\" data-id=\"c99e96b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">When clients hire experts, they expect to pay higher prices. If you set prices that are too low, potential customers will quickly assume that either:<\/span><\/p><p style=\"padding-left: 40px;\"><span style=\"font-weight: 500;\">A. You don\u2019t know the value of your own expertise or<\/span><\/p><p style=\"padding-left: 40px;\"><span style=\"font-weight: 500;\">B. Your offer isn\u2019t all that great<\/span><\/p><p><span style=\"font-weight: 500;\">Neither of the above scenarios is good for you or your fledgling tech startup, especially since it\u2019s pretty simple to price out high-ticket services and adjust them later, after you\u2019ve delivered the package a few times.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d15cb45 elementor-widget elementor-widget-text-editor\" data-id=\"d15cb45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">Inside my <\/span><a href=\"https:\/\/www.data-mania.com\/product\/data-creatives-co-course-pay-in-full\/\"><span style=\"font-weight: 500;\">Data Creatives &amp; Co. Course<\/span><\/a><span style=\"font-weight: 500;\">, I provide new tech startup founders with a plug \u2018n chug Set-Your-Rate Calculator. Here is the example I provide them within that:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b9201b elementor-widget elementor-widget-image\" data-id=\"4b9201b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-pin-title=\"5 Essential Customer Acquisition Pillars For Scoring High-Ticket Sales In Your Tech Startup (with offer ideas &#038; how-to tips)\" width=\"800\" height=\"309\" data-src=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/01\/plug-\u2018n-chug-Set-Your-Rate-Calculator-1024x396.jpg\" class=\"attachment-large size-large wp-image-12685 lazyload\" alt=\"easy pricing calculator for use in customer acquisition and creating offers that generate high-ticket sales for your tech startup\" data-srcset=\"https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/01\/plug-\u2018n-chug-Set-Your-Rate-Calculator-1024x396.jpg 1024w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/01\/plug-\u2018n-chug-Set-Your-Rate-Calculator-300x116.jpg 300w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/01\/plug-\u2018n-chug-Set-Your-Rate-Calculator-768x297.jpg 768w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/01\/plug-\u2018n-chug-Set-Your-Rate-Calculator-90x35.jpg 90w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/01\/plug-\u2018n-chug-Set-Your-Rate-Calculator-1536x594.jpg 1536w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/01\/plug-\u2018n-chug-Set-Your-Rate-Calculator-600x232.jpg 600w, https:\/\/www.data-mania.com\/blog\/wp-content\/uploads\/2023\/01\/plug-\u2018n-chug-Set-Your-Rate-Calculator.jpg 1600w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" data-pin-nopin=\"nopin\" data-pin-url=\"https:\/\/www.data-mania.com\/blog\/5-essential-customer-acquisition-pillars-for-scoring-high-ticket-sales-in-your-tech-startup\/?tp_image_id=12685\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/309;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f43f8e elementor-widget elementor-widget-text-editor\" data-id=\"0f43f8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">As you can see, brand equity plays a big part in how much you can charge for your tech services. The variables that comprise brand equity can be boiled down to:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c036e9e elementor-widget elementor-widget-text-editor\" data-id=\"c036e9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">Your experience level<br \/><br \/><\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">Your audience size (related to that area of expertise, of course)<br \/><br \/><\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">The number of testimonials you have<br \/><br \/><\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">The number of times you\u2019ve achieved this service-based transformation for customers in the past<br \/><br \/><\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">The highest price you\u2019ve sold your time for in the past\u00a0 (related to that area of expertise, of course)<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdae17b elementor-widget elementor-widget-text-editor\" data-id=\"cdae17b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">Other important factors to consider are:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d332060 elementor-widget elementor-widget-text-editor\" data-id=\"d332060\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">Location where your ideal client lives<br \/><br \/><\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">Budget that your ideal client has for the work<br \/><br \/><\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">Delivery costs you\u2019ll incur<br \/><br \/><\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">Contractor costs you\u2019ll incur<br \/><br \/><\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><span style=\"font-weight: 500;\">The number of hours it will take you to deliver the service<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b49bb5 elementor-widget elementor-widget-text-editor\" data-id=\"7b49bb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">Hopefully the above will give you a head start on pricing your service package after you\u2019ve picked it out.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f5964c elementor-widget elementor-widget-menu-anchor\" data-id=\"8f5964c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"7\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e978156 elementor-widget elementor-widget-spacer\" data-id=\"e978156\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a987bc elementor-widget elementor-widget-heading\" data-id=\"0a987bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. A Clear Unique Value Proposition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-626cdd2 elementor-widget elementor-widget-text-editor\" data-id=\"626cdd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">A unique value proposition (UVP) is a statement that clearly and concisely communicates the unique benefit or value that a product or service provides to its customers.\u00a0<\/span><\/p><p><span style=\"font-weight: 500;\">It&#8217;s a key element of a company&#8217;s marketing strategy and should be used to differentiate the company&#8217;s offerings from those of its competitors.\u00a0<\/span><\/p><p><span style=\"font-weight: 500;\">A UVP should be specific, measurable, and differentiable from other similar products or services.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e34716 elementor-widget elementor-widget-heading\" data-id=\"4e34716\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6 Steps To Defining A UVP For Your Offer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a2e855 elementor-widget elementor-widget-text-editor\" data-id=\"0a2e855\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">There are 6 steps to defining a unique value proposition:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f918967 elementor-widget elementor-widget-text-editor\" data-id=\"f918967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li style=\"font-weight: 500;\" aria-level=\"1\"><b>Understand your target customer<\/b><span style=\"font-weight: 500;\">: Start by identifying your target customer and their needs, wants, and pain points. This will help you to understand how your product or service can provide value to them.<br \/><br \/><\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><b>Identify your competition<\/b><span style=\"font-weight: 500;\">: Research your competition to understand their offerings and how they position themselves in the market. This will help you to differentiate your product or service from theirs.<br \/><br \/><\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><b>Identify your unique selling points<\/b><span style=\"font-weight: 500;\">: Determine what makes your product or service unique and what value it provides to customers. This can include features, benefits, or other aspects that set it apart from your competition.<br \/><br \/><\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><b>Craft your UVP statement<\/b><span style=\"font-weight: 500;\">: Use the information you have gathered to craft a clear and concise statement that communicates the unique value of your product or service.<br \/><br \/><\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><b>Test and refine<\/b><span style=\"font-weight: 500;\">: Once you have a UVP statement, test it with potential customers to see if it effectively communicates the value of your product or service. Adjust as needed.<br \/><br \/><\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><b>Communicate your UVP<\/b><span>: Use your UVP in your marketing and sales efforts to communicate the unique value of your product or service to potential customers.<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-880eab2 elementor-widget elementor-widget-text-editor\" data-id=\"880eab2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">Now that you know how to define a UVP for your offer, let\u2019s look again at our data storytelling customer acquisition example.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28d817c elementor-widget elementor-widget-heading\" data-id=\"28d817c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Example, Continued: Back to our data storytelling services example<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e209194 elementor-widget elementor-widget-text-editor\" data-id=\"e209194\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">There must be some topics, sub-disciplines, specialties or offers in the tech space that you\u2019re SUPER SICK of hearing everyone else talk about.\u00a0<\/span><\/p><p><span style=\"font-weight: 500;\">For example, \u201cdata storytelling\u201d is super popular right now among people who specialize in data. It is not a good time to start a course and teach people data storytelling, and here\u2019s why:<\/span><\/p><p><b>\ud83d\udeab Competition<\/b><span style=\"font-weight: 500;\">: You\u2019ll have way too many competitors trying sell the same exact transformation \u201cie; learn how to do data storytelling\u201d to a small market of buyers. In other words, the market is (over?) saturated with suppliers.\u00a0 Because \u201ceveryone else\u201d is already doing it \u2013 it\u2019s definitely not a unique offer, so positioning it as unique won\u2019t be that easy.\u00a0<\/span><\/p><p><b>\ud83d\udeab Your unique selling points<\/b><span style=\"font-weight: 500;\">: Unless you\u2019re a published author on the topic or have built up some other significant credentials that demonstrate why you\u2019re the go-to expert on data storytelling, you probably don\u2019t have much of an unfair advantage in trying to sell a data storytelling information product. In other words, compared to top competitors in the market, you would need some very compelling selling points in this case.<\/span><\/p><p><span style=\"font-weight: 500;\">That doesn\u2019t mean you should give up your dreams of creating an impact through data storytelling though. What it means is that you need to do more work on your offer\u2026 to make it more compelling.<\/span><\/p><p><span style=\"font-weight: 500;\">One thing you could do is take those \u201cdata storytelling\u201d skills of yours and dial them down to support the very specific needs of one unique client avatar. In other words, you could tailor your offer to your \u201ctarget customer\u201d, a very specific class of professionals who really need the type of data storytelling help you have to offer!\u00a0<\/span><\/p><p><span style=\"font-weight: 500;\">One alternative could be to generate high-ticket sales from a services offer that support the needs of healthcare leaders, like we discussed in our example earlier.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11e0ee4 elementor-widget elementor-widget-menu-anchor\" data-id=\"11e0ee4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"8\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cada13 elementor-widget elementor-widget-heading\" data-id=\"5cada13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Clear Marketplace Needs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bc3771 elementor-widget elementor-widget-text-editor\" data-id=\"9bc3771\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">Marketplace needs refer to the wants, desires, and pain points of customers in a specific market or industry. Understanding marketplace needs is crucial for developing products or services that will meet customer demands and be successful in the marketplace.<\/span><\/p><p><span style=\"font-weight: 500;\">You need to make sure that your customers need whatever it is that you sell \u2013 either products or services. It can\u2019t be just one of these things that\u2019s nice to have \u2013 it really needs to be something that solves a problem for them and that it is an urgent necessity that will require them to actually make that purchase.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 500;\">It&#8217;s important to note that marketplace needs can vary depending on the industry and target market, so it&#8217;s important to conduct research to understand the specific needs of the marketplace you&#8217;re targeting.<\/span><\/p><p><span style=\"font-weight: 500;\">When conducting that market research, look for the huge gaping holes in the market that you have the expertise to fill. Look on job boards, freelance marketplaces, look inside Facebook Groups, <\/span><a href=\"https:\/\/www.quora.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 500;\">Quora<\/span><\/a><span style=\"font-weight: 500;\">, <\/span><a href=\"https:\/\/www.reddit.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 500;\">Reddit<\/span><\/a><span style=\"font-weight: 500;\"> or anywhere else where people are reaching out for help on your area of expertise. These are the pockets of demand where customer acquisition is likely to be easiest, provided that there are not too many suppliers already in the market,<\/span><\/p><p><span style=\"font-weight: 500;\">By looking at how people are asking for help in terms of job postings or questions, you can get a pretty good idea of their level of urgency, and you can also see the degree of market saturation in terms of other service providers filling those requirements. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a8a854 elementor-widget elementor-widget-menu-anchor\" data-id=\"6a8a854\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"9\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b16577 elementor-widget elementor-widget-heading\" data-id=\"7b16577\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Last But Not Least: The Know, Like &amp; Trust Factor<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19e5f3a elementor-widget elementor-widget-text-editor\" data-id=\"19e5f3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">The &#8220;Know, Like, and Trust&#8221; factor (KLT factor) is a concept in marketing and sales that refers to the process by which potential customers become familiar with, develop a positive perception of, and ultimately trust a company or brand.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ad2a7c elementor-widget elementor-widget-text-editor\" data-id=\"5ad2a7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 500;\" aria-level=\"1\"><b>Know<\/b><span style=\"font-weight: 500;\">: The first step in the KLT factor is for customers to become familiar with your company or brand. This can be achieved through various marketing and advertising efforts such as content marketing, social media, and public relations.<\/span><br \/><p>\u00a0<\/p><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><b>Like<\/b><span style=\"font-weight: 500;\">: Once customers are familiar with your company or brand, the next step is for them to develop a positive perception of it. This can be achieved by consistently providing value, meeting customer needs, and building relationships with customers.<\/span><br \/><p>\u00a0<\/p><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><b>Trust<\/b><span style=\"font-weight: 500;\">: The final step in the KLT factor is for customers to trust your company or brand. This can be achieved by consistently delivering on promises, providing excellent customer service, and building a reputation for being reliable and trustworthy.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acb238b elementor-widget elementor-widget-text-editor\" data-id=\"acb238b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">The KLT Factor is critical for tech startups because when a customer trusts a brand, they are more likely to become a loyal customer and recommend that brand to others.\u00a0<\/span><\/p><p><span style=\"font-weight: 500;\">Building trust takes time and effort, but it\u2019s an important step in the customer journey, and it can be the difference between a customer choosing your business over your competitors.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90d2c62 elementor-widget elementor-widget-text-editor\" data-id=\"90d2c62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">There are quite a few ways that you can quickly build up KLT with prospective customers. I\u2019ll give you a few ideas below:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4aab57 elementor-widget elementor-widget-text-editor\" data-id=\"e4aab57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>Offer a low-price, yet highly valuable product or service<\/b><span style=\"font-weight: 500;\"><span style=\"font-weight: 500;\"> &#8211; Something where they can dip their toe in the water to see what kind of results you can generate for them and then they know they want to keep working with you.<\/span><\/span><p>\u00a0<\/p><\/li><li><b>Generate word-of-mouth referrals<\/b><span style=\"font-weight: 500;\"><span style=\"font-weight: 500;\"> &#8211; Once you&#8217;re generating word-of-mouth referrals, customer acquisition becomes a lot easier. If you have people that you have worked with in the past, even if it\u2019s in an employment environment, and they recommend you for the transformation you made in their business, then it\u2019s going to be a lot more likely that their colleagues will trust you as well and make that purchase from you. To facilitate this, you can deploy automated referral prompts via post-purchase nurture email sequence or even incentivize word-of-mouth referral by way of an affiliate program.<\/span><\/span><p>\u00a0<\/p><\/li><li><b>Credibility<\/b><span style=\"font-weight: 500;\"> &#8211; Another way to build trust is the external show of credibility factors. Yes, of course degrees and certificates are great, but in all honesty in the business world, no one cares that much about your degree (unless you went to MIT, Harvard, Stanford or something like that). The big thing you need is great testimonials! If you can get results for people and show those results as proof and evidence of your ability to get results for more people \u2013 that\u2019s going to be one of the things that really helps potential clients trust you.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6225cf0 elementor-widget elementor-widget-heading\" data-id=\"6225cf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wrapping Things Up<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cacbde2 elementor-widget elementor-widget-text-editor\" data-id=\"cacbde2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">Now that you\u2019re abundantly clear on the 5 customer acquisition pillars you need in place to start scoring repeatable high-ticket sales for your tech startup, what\u2019s left but for you to take action?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 500;\">I\u2019ll end this post with an action item assignment and an invitation.<\/span><\/p>\n<p><b>The action item assignment<\/b><span style=\"font-weight: 500;\">: The challenge I leave you with here today is to go ahead and start building out your customer acquisition pillars by using the resources I&nbsp;<\/span><a href=\"#5\" target=\"_blank\" rel=\"noopener\">provided above<\/a><span style=\"font-weight: 500;\">&nbsp;to define an appropriate offer for your startup (or future startup).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99f0c78 elementor-widget elementor-widget-spacer\" data-id=\"99f0c78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa6b64d elementor-widget elementor-widget-spacer\" data-id=\"fa6b64d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p><b>Adopt this customer acquisition framework to sign dramatically more high-ticket deals<\/b> &#8212; comes complete with examples &#038; how-to tips.<\/p>\n","protected":false},"author":1,"featured_media":15204,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"_wp_convertkit_post_meta":{"form":"-1","landing_page":"","tag":"0","restrict_content":"0"},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[841,582],"tags":[606,607,608],"class_list":["post-12647","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-demand-gen-funnels","category-startups","tag-customer-acquisition","tag-high-ticket-sales","tag-tech-startup","post_format-post-format-gallery"],"_links":{"self":[{"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/posts\/12647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/comments?post=12647"}],"version-history":[{"count":2,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/posts\/12647\/revisions"}],"predecessor-version":[{"id":20172,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/posts\/12647\/revisions\/20172"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/media\/15204"}],"wp:attachment":[{"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/media?parent=12647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/categories?post=12647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.data-mania.com\/blog\/wp-json\/wp\/v2\/tags?post=12647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}