Analytics On fire podcast

Analytics on Fire is your backstage pass inside the enterprise analytics and business intelligence world. Join your hosts – Lillian Pierson, PE (data leader, data strategy advisor & trainer, and CEO of Data-Mania) and Mico Yuk (BI author, speaker, and co-founder of BI Brainz) – as they pull back the curtain on what’s working right now in the enterprise analytics/business intelligence world and what is not. You’ll hear the inside scoop from experienced business leaders on how to plan, implement and gain true business value from your analytics dollars.

AoF 62: Cracking the Data Code w/ Mike Bugembe

Mike Bugembe is a speaker, consultant, and Amazon best selling author of the book Cracking the Data Code. He joins today’s podcast to talk about the things that you can do that will help create successful analytics projects. After being the head of business intelligence for one of the largest diamond companies in the world, and seeing project struggle or fail, Mike went on a journey to find out why some unicorn companies like Netflix were succeeding in analytics, which traditional companies were not. In today’s interview, he discusses the five key traits of a successful project and why 90% of enterprises data are missing most of them. Listen in to hear what Mike has to say about finding use cases for AI, learning how to ask data questions, and the biggest obstacles companies face when trying to unlock the value of their data.


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3 Knowledge Bombs

In this episode, you'll learn:

  •     [03:42]  – Cracking the Data Code: 5 Things that successful unicorn companies are doing that you are not for your data projects
  • [05:55]  – Our new sponsor Logi Analytics special 14-day trial offer for AoF Listeners who want to start building applications vs just dashboards and reports –
  • [11:47]  – Some background on Mike
  • [14:05]  – Mike’s superpower: finding use cases for AI
  • [22:02]  – Mike explained why he wrote his Amazon Bestseller “How to crack the data code”
  • [24:10]  – Key Quote: “Two weeks later, they go back to doing everything the way they used to. And they forget your solution.” –Mike Bugembe
  • [24:43]  – Key Quote: “Around 75% of investments in data fail to see any return on investment.” –Mike Bugembe
  • [25:30]  – Mike unveils the 5 things that organizations that were failing had in common
  • [26:20]  – Mike talks about learning how to ask data questions
  • [31:18]  – Mike teaches how to offer a skill share to teammates
  • [29:58]   – Key Quote: “Even when you rebrand, the business looks and goes: I know you!” –Mico Yuk
  • [35:40]  – The biggest obstacle to companies that are looking to unlock the value of their data
  • [38:21]  – Why having a data leader is important
  • [39:53]  – Why you need a clear game plan
  • [41:24]  – How culture factors in
  • [49:02]  – Using applications in meetings
  • [51:21]  – Mico recaps the Golden Nuggets
  • [54:24]  – A time where Mike saw clients fail or drop the ball in their data project
  • [58:32]  – Can’t miss advice that Mike would give his younger self
  • [63:15]  – How to win copies of Mike’s Amazon Bestselling book “How to Crack the Data Code”
  • [63:43]  – Who Mike is inspired by
  • [66:09]  – How listeners can get in touch with Mike
  • [67:08]  – What’s next for Mike on his journey – We need more Diversity in Data
  • [69:28]  – Mike’s ‘unbiased’ feedback on Mico’s online course

Links & Resources Mentioned In This Episode:

(We may receive a small commission if you purchase the books thru the links below. Thank you for supporting small business!)

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Lillian Pierson, PE

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a note from our CEO

Lillian Pierson, PE

Back in 2013, I traded cubicle walls and stale coffee for the life of a multi-6 figure, remote-working data entrepreneur. Traveling world-wide, to date I’ve trained over 1 MILLION workers on data science, AI, and data strategy. I loveeee supporting my community of 650,000+ followers across LinkedIn, Twitter, Instagram, and on the Data-Mania Newsletter!! 

My passion is helping today’s data professionals transform into data leaders of tomorrow… So that they can deliver more impact, with greater purpose… and enjoy new heights of opportunity.

Oh that – and I’m 💯 obsessed with nitro cold brew coffee, Thai massage, and expat living.