Marketing Data Warehouse – Why every online business needs one

If you’re at a small- or medium-sized company that attracts most of its customer online, you NEED a marketing data warehouse – like, yesterday. In this brief article, we’re going to explain what data warehousing is, how it benefits business, and how it improves ROI for marketing operations specifically. Introduction to Data Warehousing Cloud-based technologies […]
Data Pipeline Design And Build 101

Curious about how to get started with data pipeline design and build processes? Here’s what you need to know… What Is a Data Pipeline? A data pipeline enables you to move data from a certain source to another destination. The pipeline transforms and optimizes the data and ships it in a state suitable for analysis. […]