Fractional CMO for Startups,

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Lillian
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Lillian
Lillian

Since 2018 I’ve offered marketing and growth advisory services on a fractional basis. For the 13 years prior to that, I led marketing campaigns for deep tech companies of all shapes and sizes - from VC-backed SaaS startups like Domino Data Lab to established engineering research institutions like the University of Central Florida, from megalith data corporations like IBM, Intel and Dell, to multinational software and data consulting companies like BMC and Pitney Bowes. In other words, I’m a tech marketing veteran who’s got ample experience with leading marketing for fast-paced tech brands of all types - from bootstrapped startups to VC-backed ventures and leading publicly traded companies.

Lillian

Since 2018 I’ve offered marketing and growth advisory services on a fractional basis. For the 13 years prior to that, I led marketing campaigns for deep tech companies of all shapes and sizes - from VC-backed SaaS startups like Domino Data Lab to established engineering research institutions like the University of Central Florida, from megalith data corporations like IBM, Intel and Dell, to multinational software and data consulting companies like BMC and Pitney Bowes. In other words, I’m a tech marketing veteran who’s got ample experience with leading marketing for fast-paced tech brands of all types - from bootstrapped startups to VC-backed ventures and leading publicly traded companies.

The one thing that almost all companies get wrong...

Hiring one tactical marketer to cover both marketing execution and strategy for your business will never get you where you want to go. While this type of hire may sometimes lead to limited growth, it usually leads to a dead-end - and more strategic blind spots than you can shake a stick at. In a world where time is money, you can’t afford to make investments like that.

With respect to marketing and growth, your company needs a vendor-agnostic marketing leader who can build precision strategies to achieve your growth goals in record time. That’s where I come in…

The one thing that almost all companies get wrong...

Hiring one tactical marketer to cover both marketing execution and strategy for your business will never get you where you want to go. While this type of hire may sometimes lead to limited growth, it usually leads to a dead-end - and more strategic blind spots than you can shake a stick at. In a world where time is money, you can’t afford to make investments like that.

With respect to marketing and growth, your company needs a vendor-agnostic marketing leader who can build precision strategies to achieve your growth goals in record time. That’s where I come in…

Top-Of-Funnel Growth:
~700,000

We’ve grown top-of-funnel channels, from 0 to an audience size of ~700,000.

Product Distribution:
~2 Million

Through our partnerships & digital products, we’ve educated ~2 million tech workers worldwide on topics related to data science, AI, marketing strategy & growth strategy.

Served:
10% Fortune 100

Our products & services have supported 10% of Fortune 100 companies.

The expertise you need:

When it comes to marketing tech products and services, you need a marketing and growth expert that truly understands your product, your market, and your ideal customer. In the data and AI industry, finding someone like that is like searching for a needle in a haystack.

I’ve got good news: you’ve come to the right place. I’m a licensed professional engineer and former data professional. Alongside all the work I’ve done as a fractional marketing executive, I’ve also been delivering a limited number of high-profile data consulting engagements for Fortune 500 companies. I won’t bore you with all the details, but - you can rest assured - when it comes to the ins-and-outs of data and AI products and services, I’ve got you covered.

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My unique growth philosophy:

Since starting Data-Mania in 2012, I've had the privilege of partnering with a diverse clientele across the globe; Having served 100s of customers from the bustling streets of the US and Canada to the dynamic markets of the UK, Germany, Australia, Singapore, and even the vibrant expanses of Asia and the Middle East.

This rich tapestry of experience has distilled within me a distinct philosophy that serves as the bedrock of all my growth strategies.

Copy of 3G7A0171

My unique growth philosophy:

Since starting Data-Mania in 2012, I've had the privilege of partnering with a diverse clientele across the globe; Having served 100s of customers from the bustling streets of the US and Canada to the dynamic markets of the UK, Germany, Australia, Singapore, and even the vibrant expanses of Asia and the Middle East.

This rich tapestry of experience has distilled within me a distinct philosophy that serves as the bedrock of all my growth strategies.

This philosophy is anchored in four cornerstone principles:

Your business is your passion, and I understand that – But, it’s easy to get so caught up in the day-to-day grind, that you lose sight of the big picture objectives. My job is to identify which parts of your marketing are working for you and which need a rethink, so we can drive growth and revenue increases by the most efficient means possible.
While we all love technology, it’s not what matters most. People do. I’m a servant leader. It’s my privilege to get to know your team members, foster a high-performance culture, and mentor your talent in order to elevate your growth trajectory (Don’t worry if you don’t have executional marketing support yet… I also help my clients with hiring recommendations for tactical marketing personnel.) 

With nearly two decades of global marketing experience across the tech sector, I’m able to provide you with the clear benchmarks you need to identify ‘excellence’. My approach is a blend of tried-and-tested marketing wisdom paired with highly controlled growth experimentation. Don’t just take my word for it – my case studies and client testimonials speak for themselves.

I don’t believe in one-size-fits-all solutions. I collaborate closely with you to design a customized growth and marketing strategy that aligns with your unique business vision and objectives, to ensure you get sustainable, tangible growth results.

Clients say I'm...

A data-driven analytical problem solver

Data is the lifeblood of success, and I never operate in the dark. I use a data-backed approach when identifying challenges and I develop targeted, evidence-based strategies that drive business growth by the most efficient means possible.

I'm customer-obsessed

By default, my mind iterates continually over one core objective. That objective: How I can get better results for you and your business.

I accelerate growth for B2B tech companies of all shapes and sizes. I specialize in high-growth data and AI startups.

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6 signs that you need a fractional growth and marketing expert on your team...

Don't ignore the following six warning signs!

When your attention is divided between day-to-day operations and broader strategic planning, you’re in the danger zone. When you hire a fractional CMO, they’ll handle in-depth marketing analysis and strategy requirements for your business, so that you’re freed up to focus on keeping your operations smooth and efficient.
Hiring a CMO is expensive. In fact, the average salary for American fulltime CMOs is $352,281, but the range typically falls between $304,669 and $429,040. (source: Salary.com – Nov 27 2023). By hiring a fractional CMO, you gain access to executive-level marketing expertise without the hefty compensation package that’s required to hire a senior marketing leader on a full-time basis.
Hiring one tactical marketer to cover both marketing execution and strategy for your business will never get you where you want to go. While this type of hire may sometimes lead to limited growth, it usually leads to a dead-end – and more strategic blind spots than you can shake a stick at. In a world where time is money, you can’t afford to make investments like that.

With respect to marketing and growth, your company needs a vendor-agnostic marketing leader who can build precision strategies to achieve your growth goals in record time.
When you’ve taken on both leadership and executional requirements in your business, it’s natural for one’s perspective to become myopic. A fractional growth expert brings a new lens, shedding light on overlooked opportunities and offering fresh, strategic viewpoints to revitalize your marketing approach.
Off-the-shelf solutions don’t cut it. Unlike some of the bloated, over-priced fractional CMO agencies on the market, I bring a fresh approach where I work with you and your team directly, to collaboratively develop personalized growth strategies that are custom-tailored to your business’s unique needs.

Your people are your most valuable asset. Having an incredible executional team is half the battle. You also need talented leadership to oversee and guide your team’s marketing activities. I focus on getting to know your team members, building high-performance teams, and mentoring your talent to bolster your company’s growth trajectory.

If you're experiencing any of the above characteristics, we should talk.

LET'S CONNECT!

Set up a free consultation session so we can explore whether we're a fit

I'd love to connect and learn more about you and your business to see if we're a fit. Please take a moment to complete the form below and then you'll automatically be directed to book your complimentary session.

BRANDS I'VE HELPED GROW
BMC
Amazon
Domino
Amazon
Dice
National
DELL
Intel
SAP
BMC
Amazon
Domino
Amazon
Dice
National
DELL
Intel
SAP
In the dynamic realm of Data & AI, it is a rare find to come across someone as dedicated and adept as Lillian Pierson. Her partnership with us has been nothing short of transformative.

Her approach is characterized by a genuine curiosity and a commitment to understanding every facet of our brand. This has enabled her to craft strategies that are not only effective in bringing our product to market but also in ensuring that it resonates with our target audience. Lillian’s prowess in elucidating complex technical concepts, combined with her passion for the Data & AI domain, sets her apart in the industry. We are immensely grateful for her unwavering support and are privileged to have her as our partner.
In the dynamic realm of Data & AI, it is a rare find to come across someone as dedicated and adept as Lillian Pierson. Her partnership with us has been nothing short of transformative.

Her approach is characterized by a genuine curiosity and a commitment to understanding every facet of our brand. This has enabled her to craft strategies that are not only effective in bringing our product to market but also in ensuring that it resonates with our target audience. Lillian’s prowess in elucidating complex technical concepts, combined with her passion for the Data & AI domain, sets her apart in the industry. We are immensely grateful for her unwavering support and are privileged to have her as our partner.

Matt Brown

Head of Global Growth, Single Store

Pitney Bowes
Ericsson
Alibaba
Huawei
IBM big data and analytics
Kaplan
Pitney Bowes
Ericsson
Alibaba
Huawei
IBM big data and analytics
Kaplan

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